Nearly 70% of Southeast Asian online consumers bought Hong Kong products: poll
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The survey, conducted by the Hong Kong Trade Development Council from June to July last year, gathered responses from more than 1,800 online shoppers aged 18 to 60 from Indonesia, Thailand, Malaysia, the Philippines, Vietnam and Singapore.
The findings showed that 69 per cent of respondents had bought at least one Hong Kong-sourced product in the past 12 months, led by Thailand and Indonesia.
Singapore e-shoppers had the highest spend per purchase and a higher median expenditure on Hong Kong products compared with other sources, in the categories of fashion, lifestyle housewares and sports goods.
While consumers from Thailand and Indonesia found Hong Kong goods to be less expensive, Singaporeans and Vietnamese appreciated the way the products blended Chinese and Western elements.
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Shoppers from Malaysia and the Philippines preferred Hong Kong products because they were considered 'more trendy.'
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