CITY-WIDE MAMMA MIA!-INSPIRED ACTIVATIONS CELEBRATING THE ARRIVAL OF THE ICONIC MUSICAL NEXT MONTH - Middle East Business News and Information
Abu Dhabi, UAE – Get ready to immerse yourself in the joy, energy, and music of MAMMA MIA! The Musical, as we bring city-wide, Mamma Mia-inspired activations to both Abu Dhabi and Dubai, in celebration of the beloved musical arriving at Etihad Arena, Yas Island, in one month, from 11-22 June 2025 .
From themed brunches and quiz nights to fitness classes and glam packages, these activations will immerse fans across the UAE in the spirit of MAMMA MIA! and set the vibe for one of the most joyful musicals in the world.
The vibrant mix of activities will also feature exclusive discounts, giveaways, and of course, plenty of ABBA music to keep the good vibes flowing!
Here's a breakdown of the confirmed activations:
CRANK: Mamma Mia-themed Spin Classes – Abu Dhabi & Dubai
MAMMA MIA!-themed Spin classes with ABBA hits to get your heart pumping and your feet moving!
Locations & Date : Dubai: Friday 16 May, 1:30 PM with Dan & Carissa
Abu Dhabi: Sunday 18 May, 11:00 AM with Erin Russell
Offers : Exclusive giveaways to lucky participants
10% off Mamma Mia tickets
Fahid Beach Club by Barbossa: Mamma Mia-themed Sunset Session – Abu Dhabi
MAMMA MIA Sunset Session at Abu Dhabi's vibrant beachside destination with upbeat ABBA tracks.
Date : Saturday, 17 May
Offers : 20% discount on F&B packages for all MAMMA MIA! ticket holders
Cafe Del Mar: Mamma Mia-themed Week – Abu Dhabi
MAMMA MIA!-themed Week at Cafe Del Mar featuring Ladies Day, Rose Day, and Ladies Night with a soundtrack of ABBA's top Mamma Mia hits!
Dates : 19 May – Ladies Day
20 May – Rose Day
21 May – Ladies Night
Offers : 10% off on Mamma Mia tickets
Mamma Mia-themed Ladies Nights – Abu Dhabi
Ishtar: MAMMA MIA! Ladies night across two days at Ishtar, with fabulous Mamma Mia-themed drinks and cocktails.
Date :
Offers : Three complimentary MAMMA MIA-themed cocktails for ladies
Craft by Side Hustle: MAMMA MIA! Ladies night, where you can dress in Mamma Mia-inspired 80s outfits and dance to themed music featuring ABBA's best Mamma Mia hits!
Date : Wednesday, 21st May
Offers : Unlimited house drinks for ladies for only AED 99
Tips & Toes Glam Package – Abu Dhabi & Dubai
From head to toe, get ready to dazzle with a MAMMA MIA!-inspired glam that includes the ultimate hair and nail services across all Tips & Toes UAE branches.
Date : Starting 22 nd May until 11 th June
Offers : For AED 585 (originally valued at AED 780), you get: BeautiFile Manicure & Pedicure (the newest, advanced technique)
Golden Silk Hair Treatment
Blow-Dry
S'rr Ocean-Scented Hair Perfume (inspired by MAMMA MIA's coastal energy)
Lush'd Lip Glaze (freshly launched retail addition and inspired by the natural makeup of MAMMA MIA)
Mamma Mia ticket giveaways
10% off on Mamma Mia tickets
MAMMA MIA! Inspired Quiz Nights
Crafty Fox – Abu Dhabi
MAMMA MIA! quiz night at Crafty Fox, where you can test your knowledge of the beloved musical.
Date : Thursday, 22nd May
Offers : Ticket giveaways for winners
The Keg Room – Abu Dhabi
Another round of MAMMA MIA! quiz night fun, at The Keg Room, where you can test your trivia skills.
Date : Wednesday, 4th June
Offers : Ticket giveaways for winners
Barbossa Brunch – Abu Dhabi
MAMMA MIA!-themed brunch at the lively Barbossa with delicious food and drinks, featuring ABBA hits.
Date : 31st May
Offer : 10% discount on Mamma Mia tickets
Design & Dine x Hawksbill, Saadiyat Beach Golf Club – Abu Dhabi
MAMMA MIA!-themed art night at Saadiyat Beach Club, where participants can bring out their artistic side and create MAMMA MIA!-inspired masterpieces, while enjoying delicious bites and ABBA-inspired drinks.
Date : 31st May
Offers : 10% off on Mamma Mia tickets
10% of Design and Dine package for MAMMA MIA ticket holders
Tickets to the musical are available today via etihadarena.ae and platinumlist.net, with prices starting from AED 125 (weekday shows).
Notes to Editor
MAMMA MIA! The Musical
Dates: June 11–22, 2025
Location: Etihad Arena, Yas Island, Abu Dhabi
About Proactiv Entertainment
Proactiv Entertainment is a global promoter and producer of large-scale shows, international exhibitions and music concerts. With headquarters in Barcelona, and offices in Madrid and Abu Dhabi, Proactiv Entertainment has more than thirty years of experience in the entertainment sector.
Our projects include internationally recognized shows such as Broadway's The Lion King, Disney On Ice, Disney Live!, Star Wars in Concert, Marvel Universe Live, Peppa Pig's Adventure, Harlem Globetrotters, WWE, Monster Jam and successful exhibitions like FC Barcelona The Exhibition and Meet Vincent Van Gogh. Moreover, Proactiv Entertainment also has a long tradition in music having collaborated with artists like Andrea Bocelli, Maluma or Enrique Iglesias. As the company grew, an international expansion began first in the Middle East, and later into North and South America and the rest of Europe, where we have organized and produced original shows for a wide variety of audiences.
For all media inquiries, contact:
Rojina Al Shehazeh | Stephanie Dafeta | Tala Labadi
Email: proactiv@atteline.com
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