GAME 7 and Centric Brands Partner to Launch GAME 7 Apparel Line Available Exclusively in Amazon Stores

Business Wire

23-04-2025

NEW YORK--(BUSINESS WIRE)-- GAME 7, the multi-platform sports and entertainment brand, announces the launch of its first apparel line in partnership with Centric Brands LLC, and the new and style-driven sports team apparel collection will be available to consumers exclusively in the U.S. Amazon GAME 7 brand store beginning today. The partnership infuses the DNA of GAME 7's high-performance ethos into Centric Brands' vast design, merchandising, sales, sourcing and marketing expertise. The collection's first drop introduces GAME 7 apparel's new licensing deal with the NBA—setting the stage for future expansion into additional professional and collegiate leagues.
This one-of-a-kind collaboration represents a strategic move to bring GAME 7's bold, sports-driven style to a wider audience and expand its reach within the world of lifestyle and athletic-inspired apparel.
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'In launching GAME 7, we set out to raise the bar on everything fans touch—from the content we produce to the apparel we create. Partnering with Jason and the team at Centric Brands has allowed us to bring that vision to life through a line that blends great design with uncompromising quality,' said Mat Vlasic, co-founder of GAME 7.
This one-of-a-kind collaboration represents a strategic move to bring GAME 7's bold, sports-driven style to a wider audience and expand its reach within the world of lifestyle and athletic-inspired apparel. This alliance will allow GAME 7 to scale its footprint and tap into the growing demand for versatile, high-quality activewear across all ages and genders.
'GAME 7 is a brand that brings together the dynamic energy of big games coupled with the adoration fans have for their teams,' said Jason Rabin, Chief Executive Officer at Centric Brands. 'By combining Centric's innovative designs, operational strengths and retail partnerships with GAME 7's unique perspective on sports culture, we're positioned to offer an outstanding product line that will now reach an even broader audience with Amazon customers.'
'We've always believed that what you wear impacts how you feel, how you perform and how you connect with the people who support you,' added Mark Messier, co-founder of GAME 7. 'This collection is about more than style; it's about mindset. Every piece is designed to reflect the intensity, purpose, and pride it takes to rise above your biggest challenges—and to create a connection between athlete and fan.'
"As a huge sports fan myself, I am pleased to be expanding Amazon's officially licensed sports apparel selection to include this exclusive, elevated collection from GAME 7," said Jenny Freshwater, Vice President of Amazon Fashion, Fitness and Creators. "We look forward to helping customers conveniently find whatever they need to cheer on their favorite team in style."
The collection features tees, hoodies and fleece bottoms, with the first collection including team products from the NBA, all available with fast, free Prime delivery. For the newest in GAME 7's authorized collaboration, follow along at @GAME7 on Instagram.
About GAME 7
GAME 7 is a multi-sports and entertainment brand underscoring the journey to success through content, community, experiences and consumer products inspired by the hunger needed to succeed in life's pivotal game 7-like moments. Co-founded by Mark Messier, Danny DeVito, Issac Chera and Mat Vlasic, GAME 7 aims to inspire all to rise to high-stake challenges for the opportunity of greatness. GAME 7 recently launched its five-part anthology series titled GAME 7, on Amazon Prime Video, which unpacks and showcases the most iconic game 7 moments in sports history.
About Centric Brands LLC
Centric Brands LLC is a global leading lifestyle brand collective that has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. Centric designs, sources, markets, and sells high-quality products in the kids, men's and women's apparel, accessories, beauty, and entertainment categories. The Company's portfolio includes licenses for more than 100 iconic brands, including Airwalk®, Calvin Klein®, Tommy Hilfiger®, Nautica®, and Under Armour® in the kid's category; Buffalo®, Faherty®, Hervé Léger®, IZOD® and Joe's Jeans® in the men's and women's apparel category; All Saints®, Coach®, Frye®, Hunter®, Kate Spade®, Michael Kors®, and Vince® in the accessories category; and in the Sports & Entertainment category, Disney®, Marvel®, Messi®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates Avirex®, Fiorelli®, Hudson®, Robert Graham®, and Taste Beauty® and operates joint venture brands, Favorite Daughter, Jennifer Fisher, and Preston Lane. The Company's products are sold through leading mass-market retailers, specialty and department stores, and online. The Company is headquartered in New York City, with U.S. offices in Los Angeles and Greensboro, and international offices in Asia, Europe, Montreal, and Toronto. Centric Brands social impact efforts are centered around our commitment to serve and uplift the communities where we live and do business. Through our collective volunteerism and contributions, we are dedicated to making a caring and lasting impact on the world around us.
For more information about Centric Brands, please visit www.centricbrands.com.