Japan Inc. takes global credit by storm with record sales
A string of recent megadeals is setting the tone. A giant sale by telecom giant NTT has already driven Japanese nonfinancial corporate issuance in euros and dollars to a record this year, based on data compiled by Bloomberg. One Morgan Stanley banker in London has even come up with a nickname for such bonds: reverse Samurai.
Japanese companies are heading overseas to borrow as their local market is becoming too volatile and rates are rising. They are finding there is buoyant demand for credit among dollar and euro investors in much deeper and more stable pools of capital.
"We see a decent pipeline for the year ahead,' said Matteo Benedetto, EMEA co-head of investment-grade syndicate at Morgan Stanley, one of the lead banks on NTT's and Nissan Motor's sales. "While strategic projects take time, we could potentially see a growing trend of Japanese borrowers tapping the international market.'
The latest trio of Japanese sales, comprising NTT, Nissan and technology group SoftBank Group, totaled more than $26 billion and drew over $128 billion in orders. NTT's deal was the second biggest of the year in the entire U.S. market. Chipmaker Kioxia sold dollar notes on Wednesday in its debut bond issuance, having upsized the deal to $2.2 billion.
Behind all this is a historic shift: Japan's bond market — a vast and formerly tranquil pool of capital — is becoming unpredictable for companies looking to raise funding. Government yields, previously kept in check by the Bank of Japan, are jumping as traders are concerned about government spending ahead of a July 20 election.
For example, a seven-year, single-A corporate bond denominated in yen would be expected to pay about 1.6%, according to BVAL pricing. That's double the amount recorded about 18 months ago and far above the near-zero levels back in 2021.
And with higher government bond rates, the extra yield on corporate bonds is no longer the only way to earn positive returns for yen-based investors. This has the potential to dampen demand for new credit issuance in the Japanese currency.
Meanwhile Japanese firms, excluding financial institutions, have ¥13.2 trillion ($89 billion) of bonds coming due by the end of 2026, which along with acquisitions could drive the need for debt issuance, according to Sharon Chen, a credit analyst at Bloomberg Intelligence.
"Utilities, transportation and telecom companies have large refinancing needs and might be more likely to tap the dollar bond market to raise long-term funding,' she said. "The dollar and euro markets' depth and longer tenors could make them more attractive than the domestic market.'
By contrast to the Japanese market, borrowing costs for high-grade credit in both U.S. dollar and euros have either remained stable or fallen in the past couple of years, based on data compiled by Bloomberg.
And investors in the U.S. and Europe are flush with cash from relentless investor inflows and ready to put money to work. NTT's multitranche issue raised $17.7 billion — a record for an Asian corporate — after drawing orders of more than $100 billion.
"There are companies that want to fund and are being a little bit opportunistic, but they wouldn't be able to do it if there wasn't demand,' said Andreas Michalitsianos, portfolio manager at JPMorgan Asset Management. "That's the thing about supply. It only comes when there's demand and syndicate desks are very good at that.'
To be sure, no offering will be guaranteed success. There's the chance of investor fatigue after a flood of recent borrowing. And there are plenty of risks from unpredictable U.S. trade policy.
Still, global investors have a lot of capacity to add exposure to Japan. The country's borrowers account for only about 2% of the dollar high-grade index and 1.6% of the euro benchmark. It's a similar picture in junk bond trackers.
This opportunity to buy little-seen names was among the selling points of bankers when placing the NTT issue. It could be their pitch for potential future deals as well.
"There is so much interest right now for U.S. dollar and euro credit, especially in the context of diversification opportunities,' said Morgan Stanley's Benedetto. NTT "was a must buy.'
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Instead of the nominally action-packed Dinosaur Safari, though, the child-friendly Finding Dinosaurs attraction struck me as Junglia's more put-together attraction. Here, there are no jeeps, little danger and a basic story: A baby triceratops is lost somewhere inside a dinosaur conservatory, and a navigator enlists visitors' help in locating the critter. Along the way, you'll encounter several animatronic dinos, who growl and coo at your guide in interactions so seamlessly paced that I'm still wondering whether she was remotely triggering the robot's responses or had just perfected the rhythm of her performance so adroitly. Dinosaur-themed attractions are one of Junglia's biggest draws, but what really breathes life into the animatronic creatures is how park staff interact with them. | OWEN ZIEGLER After you shuffle under low-hanging vines, propel a handcar down some track and enter a winding canyon and the cave it conceals, the lights go out. The navigator leads a call for the lost dino, who appears in a flourish amid a dazzle of light. It's a moment that is sure to captivate young adventurers, and it's followed by a cherry on top: At the start of Finding Dinosaurs, each guest's name or nickname is entered into a tablet; upon completion of the mission, these names are read out over a mock field radio in a congratulatory message — an example of how Junglia excels on little pleasures, perhaps much more so than marquee moments. To Junglia or not to Junglia Of course, the question remains: Is Junglia worth the cost of entry, not to mention the effort required to reach its remote location? The theme park has made headlines for selling tickets in separate tiers for Japan residents (¥6,930 for adults; ¥4,950 for children ages 4 to 11) and overseas visitors (¥8,800 and ¥5,400, respectively). Junglia also offers 'Premium Pass' tickets for guests who want to skip lines for individual attractions, but these are egally priced. While Hyogo Prefecture's Himeji Castle has announced higher prices for visitors to the city (including Japan residents) from March 2026 and Kyoto is discussing charging more to overseas tourists who use the city's public transport, Junglia's pricing structure is unique: Unlike cities that are trying to curb overtourism, what new theme park doesn't want to attract as many visitors in its opening weeks as possible? Despite lacking the brand familiarity of a Disney or Universal Studios amusement park, Junglia nonetheless offers nearly 600 unique souvenirs available for purchase. | OWEN ZIEGLER In that light, the park's pricing structure may strike many would-be visitors as explicitly profit-driven — even if discounts for residents has long been the norm in Southeast Asia, Egypt and other tourist destinations across the world. However, I would argue that time, not money, should be your primary consideration in weighing a trip to Junglia. From Naha International Airport, it's a 90-minute drive in good conditions to the park entrance; if you're reliant on public transportation, it'll be close to two hours on an expressway bus before transferring in the Nago area to a 20- or 30-minute official park shuttle. All that makes Junglia hard to recommend to travelers on tight schedules (let alone those with cumbersome luggage to schlep around). But Katana CEO and Junglia mastermind Tsuyoshi Morioka has been vocal that success for Junglia means success for Okinawa's underdeveloped northern communities. Here, I agree: If the park is going to foster a community of happy customers, it won't be from those jetting into Okinawa, rushing up north to the park and then suffering in its inevitably long queues. It'll be from those willing to take a bit more time, to extend their vacations by a day or two, to turn a day trip to the Motobu Peninsula's renowned Okinawa Churaumi Aquarium into an overnight stay at a local hotel and dinner at an area restaurant. After all, when it took dinosaurs 65 million years to return to Okinawa, what's an extra day?
