'I Don't Usually Say This:' Nissan Salesperson Claims It's the Best Time of the Year to Buy. Is That True?

Motor 1

22-06-2025

The middle of June is typically not considered the best time to buy a car. But one car salesman believes this year warrants an exception for two Nissan models.
Kethan Yee (@keysfromyee) says Nissan is offering a sweetheart deal on the 2025 Rogue and Pathfinder.
That's why he says it's 'the best time to buy a Nissan.'
Nissan is currently offering 0% interest for 60 months on both the Rogue and Pathfinder on all trim levels.
'If you are looking for something sleek, fuel efficient, and an overall decent vehicle, definitely look at the Nissan Rogue. If you need extra space, go with the Pathfinder,' Yee says.
Yee told
Motor1
that, like all good things, this deal won't last.
'The 0% interest off is most likely going to change in the beginning of July,' he said.
When Is the Best Time to Buy a Car?
A common rule of thumb for car buying is to buy at the end of a month, quarter, or year.
Kelley Blue Book (KBB)
reports
the best time to buy a car is typically at the end of the calendar year. Between holiday sales and end-of-year sales quotas for dealerships, car buyers can often land a solid deal.
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"Dealers generally do their best wheeling and dealing at the end of the calendar year," KBB notes.
If you can't wait until the holiday season, you can also potentially get a better deal by buying at the end of the month. Dealerships also have quotas for monthly sales and may be more willing to make a deal.
KBB advises buyers to begin searching a few weeks early to compare prices at different dealerships. Then play hard to get until the end of the month. Then, two or three days before the month ends, start negotiating for a better deal.
Another
approach
is to time your purchase for when new models are released. When new models come in, dealerships often want to move through last year's inventory to make space.
You can also take advantage of sales tied to various holidays like Memorial Day, July 4th, or Labor Day.
No Nissan Left Behind
Motor1
has
reported
that the Nissan Rogue is one of the most popular SUVs on the market. Nissan sold nearly a quarter-million Rogues last year, placing ninth in total sales in the United States and third in SUV sales.
Our review praised the 2025 Rogue for checking 'nearly all the boxes you need in a compact SUV.'
Further, both the 2025 Rogue and Pathfinder are cheaper than 2024 models. Nissan has
chopped prices
of all Rogues and Pathfinders by between $640 and $1,930.
People who watched Yee's TikTok about the 0% financing deal still aren't sold.
'No Nissan is an upgrade,' one said.
'Yes, because buying an overpriced vehicle with a crappy transmission is a win,' another opined.
'Nissans going bankrupt so probably why,' a third theorized.
Yet another described the sale as a 'desperation' deal, warning, 'buyer beware!'
The Rogue did have at least one fan. 'Great vehicles Class 1,' they wrote.
Yee replied, 'That's what I'm saying.'
Motor1
has contacted Yee's dealership via email. We'll be sure to update this if it responds.
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