Sam Altman enters his dad influencer era by setting a baby crib trend
His recommendation of the Cradlewise crib also led to a peak in related Google searches.
The crib, priced at $1,999, features a baby monitor and sound machine.
Sam Altman can officially add "baby influencer" to his resumé.
The OpenAI CEO announced the birth of his son in February, and shortly after shared his take on the parenting supplies he and his husband stocked up on before welcoming their baby.
Some of it was "silly baby things" that weren't necessary.
For one crib maker, however, the Altman shout-out paid off handsomely.
"Definitely i recommend a cradlewise crib," he said in an X post.
Within a day, Cradlewise's organic site traffic jumped by over 30% and it saw daily sales increase too, Radhika Patil, cofounder and CEO of Cradlewise, told Business Insider.
Searches for Cradlewise over the past 90 days peaked the day Altman made his post on April 13, according to Google Trends.
we bought a lot of silly baby things that we haven't needed
but definitely i recommend a cradlewise crib and a lot more burp rags than you think you could possibly need
— Sam Altman (@sama) April 13, 2025
The company features Altman's post on its official website with the caption, "Sam Altman said it. We just bounced with it."
Altman's crib choice retails for $1,999, a few hundred dollars more than that of its larger competitor, the Snoo. The Cradlewise bounces babies gently to soothe them, with a built-in baby monitor and sound machine. It also grows with your child by converting from a bassinet into a crib.
"Sam Altman's mention of Cradlewise was a surreal and humbling moment for our team," Patil said.
"But more than the numbers, what stayed with me was seeing a tech visionary resonate with a product built with empathy, intention, and science," Patil said.

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Yahoo
13 minutes ago
- Yahoo
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Forbes
13 minutes ago
- Forbes
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CNET
20 minutes ago
- CNET
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ChatGPT can't see tomorrow's box score, so don't rely on it solely to get you that win. 10. Drafting a will or other legally binding contract ChatGPT is great for breaking down basic concepts. If you want to know more about a revocable living trust, ask away. However, the moment you ask it to draft actual legal text, you're rolling the dice. Estate and family-law rules vary by state, and sometimes even by county, so skipping a witness signature or omitting the notarization clause can get your whole document tossed. Let ChatGPT help you build a checklist of questions for your lawyer, then pay that lawyer to turn that checklist into a document that stands up in court. 11. Making art This isn't an objective truth, just my own opinion, but I don't believe AI should be used to create art. I'm not anti-artifical intelligence by any means. I use ChatGPT for brainstorming new ideas and help with my headlines, but that's supplementation, not substitution. By all means, use ChatGPT, but please don't use it to make art that you then pass off as your own. It's kind of gross.