Latest news with #Cradlewise
Time of India
6 days ago
- Business
- Time of India
How OpenAI CEO Sam Altman became influencer for this baby product
Sam Altman's must-have baby item is this Rs 1.5 lakh crib from India (Representative Image) OpenAI CEO Sam Altman is known for his expertise in the field of artificial intelligence. However, the OpenAI CEO has now become a breakout influencer in the segment of baby technology— all thanks to his social media post on the smart crib. In April this year, Altman posted a personal parenting tip on social media platform X (formerly known as Twitter). In the post shared, the OpenAI CEO recommended a smart crib— Cradlewise crib. It is an AI-powered bassinet made by an Indian startup founders Radhika and Bharath Patil. 'We bought a lot of silly baby things that we haven't needed,' Altman wrote. 'But I definitely recommend a Cradlewise crib and a lot more burp rags than you think you could possibly need.' Sam Altman shared the post just weeks after he and his partner Oliver Mulherin welcomed their first child. The post sent Cradlewise's website traffic soaring by over 30% in 24 hours and it also led to a spike on Google searches and sales. What makes Cardlewise crib special Cradlewise crib comes with a price tag of $1,999 and it AI and motion sensors to detect when a baby is about to wake and gently rocks them back to sleep. The smart crib also consists of built-in baby monitor, white noise machine and a mobile app for real-time updates. This makes the crib a very useful device for the parents. Along with this, the crib also learns the sleep pattern of the baby and then offer personalised care by reducing nighttime disruptions. As the baby grows, the bassinet can also be converted into a crib further increasing its utility. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Why seniors are rushing to get this Internet box – here's why! Techno Mag Learn More Undo How the Patil couple created Cradlewise The startup was founded in Bengaluru in 2016. Now based in the US, Cradlewise was a result of parenting struggles faced by the Patil couple. Altman's endorsement, though unsolicited, was a 'surreal and humbling moment,' co-founder Radhika Patil told Business Insider. "But more than the numbers, what stayed with me was seeing a tech visionary resonate with a product built with empathy, intention, and science," added Patil. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Yahoo
06-07-2025
- Business
- Yahoo
Sam Altman enters his dad influencer era by setting a baby crib trend
Sam Altman's endorsement boosted Cradlewise's site traffic in 24 hours. His recommendation of the Cradlewise crib also led to a peak in related Google searches. The crib, priced at $1,999, features a baby monitor and sound machine. Sam Altman can officially add "baby influencer" to his resumé. The OpenAI CEO announced the birth of his son in February, and shortly after shared his take on the parenting supplies he and his husband stocked up on before welcoming their baby. Some of it was "silly baby things" that weren't necessary. For one crib maker, however, the Altman shout-out paid off handsomely. "Definitely i recommend a cradlewise crib," he said in an X post. Within a day, Cradlewise's organic site traffic jumped by over 30% and it saw daily sales increase too, Radhika Patil, cofounder and CEO of Cradlewise, told Business Insider. Searches for Cradlewise over the past 90 days peaked the day Altman made his post on April 13, according to Google Trends. The company features Altman's post on its official website with the caption, "Sam Altman said it. We just bounced with it." Altman's crib choice retails for $1,999, a few hundred dollars more than that of its larger competitor, the Snoo. The Cradlewise bounces babies gently to soothe them, with a built-in baby monitor and sound machine. It also grows with your child by converting from a bassinet into a crib. "Sam Altman's mention of Cradlewise was a surreal and humbling moment for our team," Patil said. "But more than the numbers, what stayed with me was seeing a tech visionary resonate with a product built with empathy, intention, and science," Patil said. Read the original article on Business Insider
Business Insider
06-07-2025
- Business
- Business Insider
Sam Altman enters his dad influencer era by setting a baby crib trend
Sam Altman's endorsement boosted Cradlewise's site traffic in 24 hours. His recommendation of the Cradlewise crib also led to a peak in related Google searches. The crib, priced at $1,999, features a baby monitor and sound machine. Sam Altman can officially add "baby influencer" to his resumé. The OpenAI CEO announced the birth of his son in February, and shortly after shared his take on the parenting supplies he and his husband stocked up on before welcoming their baby. Some of it was "silly baby things" that weren't necessary. For one crib maker, however, the Altman shout-out paid off handsomely. "Definitely i recommend a cradlewise crib," he said in an X post. Within a day, Cradlewise's organic site traffic jumped by over 30% and it saw daily sales increase too, Radhika Patil, cofounder and CEO of Cradlewise, told Business Insider. Searches for Cradlewise over the past 90 days peaked the day Altman made his post on April 13, according to Google Trends. we bought a lot of silly baby things that we haven't needed but definitely i recommend a cradlewise crib and a lot more burp rags than you think you could possibly need — Sam Altman (@sama) April 13, 2025 The company features Altman's post on its official website with the caption, "Sam Altman said it. We just bounced with it." Altman's crib choice retails for $1,999, a few hundred dollars more than that of its larger competitor, the Snoo. The Cradlewise bounces babies gently to soothe them, with a built-in baby monitor and sound machine. It also grows with your child by converting from a bassinet into a crib. "Sam Altman's mention of Cradlewise was a surreal and humbling moment for our team," Patil said. "But more than the numbers, what stayed with me was seeing a tech visionary resonate with a product built with empathy, intention, and science," Patil said.
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Business Standard
27-04-2025
- Entertainment
- Business Standard
Cradlewise, AI startup that gives parents peace of mind with smart tech
It is 2020. A once-in-a-lifetime pandemic is spreading and the world is in tumult. In the middle of uncertainty, the Patils decide to move to the Bay Area in San Francisco, United States (US) from Bengaluru. The couple boarded a long transatlantic flight to the US, having with them their two young children, four bags but no medical insurance. Radhika Patil and her husband Bharath are engineers, who five years later are being praised by artificial intelligence (AI) leaders like Sam Altman. Radhika and Bharath are the founders of Cradlewise, an Indian startup which since being set up in 2018
