UAE travelers choose 'calmcation', 'slowcation' over packed tourist spots this summer
Gone are the days of rushed sightseeing and crowded landmarks. Instead, travelers are now looking for calm, comfort, and connection. They are slowing down, staying longer, and focusing on their health and happiness, according to UAE travel experts.
'Travel is no longer just about ticking off destinations — it's now deeply personal, intentional, and often slower,' said Raheesh Babu, COO of Musafir.com. 'UAE travelers are embracing new styles like townsizing and calmcations, while also turning to more mindful, meaningful holidays."
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Calmcations and wellness travel
More UAE residents are booking 'calmcation' trips focused on rest, spa treatments, healthy food, and nature. Popular destinations include Bali, Thailand, Kerala, and wellness resorts in the Philippines.
'Wellness has always been a strong part of the travel industry,' said Subair Thekepurathvalappil, Senior Manager at Wisefox Travels. 'For a long time, a few have been going to beach resorts and wellness villages, especially in countries like Austria.'
Townsizing and slowcations
Another growing trend is townsizing — choosing small, beautiful towns over big cities. These places offer local charm, fewer crowds, and a slower pace of life. From Europe's hidden gems to peaceful towns in Southeast Asia, travelers are now spending weeks, not days, at their chosen destination.
This ties into slowcations, where people visit fewer places but spend more time in each, fully enjoying the culture, food, and local lifestyle.
'There are a few quiet and scenic towns that offer great food culture and immersive natural experiences, places where people can fully disconnect from the world,' said Subair. 'They just stay there and relax. No sightseeing, no rush.'
Staycations and detour destinations
Not everyone is heading overseas. Many UAE residents are opting for staycations at resorts within the UAE and Saudi Arabia. These short breaks offer comfort and relaxation without the hassle of airports and long flights.
For those travelling abroad, detour destinations, lesser-known locations are on the rise. Spots like Abha, Salalah, Jordan, and Morocco are attracting visitors with their natural beauty, cultural richness, and lower costs compared to mainstream tourist hubs.
Workcations: Mixing business with travel
With flexible work options more common now, around 30 per cent of UAE residents are taking workcations, working remotely from scenic destinations like the Swiss Alps, Georgia, or Bali while enjoying a change of environment.
'Many residents are also adding wellness days after a business trip,' said Subair. 'For example, they go to work events in Japan or China, then stay a few more days to relax in a serene mountainous region or at a beach resort.'
This year's travel is all about balance, saving money, escaping stress, and making real memories. Whether it's for wellness, culture, or quiet reflection, UAE residents are choosing experiences that feel good for the soul.
'This year, travel is less about location and more about experience,' added Babu. 'It's where curiosity, calm, and customization come together.'
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