Sydney Sweeney 'Great Jeans' Ad slammed as tone-deaf and racist
ALBAWABA - People don't like Sydney Sweeney's new "great jeans" ad campaign because it seems racist.
The Euphoria star is in a new ad campaign for American Eagle. The motto is "Sydney Sweeney has great genes."
But a lot of people on social media have pointed out that the play on words with "great genes" has racist meanings because it's linked to eugenics and praising whiteness in the past.
"That Sydney Sweeney ad didn't make sense to me at first, but then I realized I should watch it with the sound on, and OH MY GOD." "Yeah, that's some fucked-up Aryan eugenics shit," someone wrote on X.
American Eagle Instagram profile
Someone else said, "Maybe I'm too fucking woke." "But getting a blonde, blue-eyed white woman and basing your campaign on the idea that she has perfect genes seems strange, especially given how things are in America right now."
"I don't like the Sydney Sweeney jeans ad; it makes me wonder why we're promoting eugenics when the country is in such bad shape. NO, I don't want your genes." "Fuck you, American Eagle," said a third.
"Are Sydney and American Eagle really hoping that people won't see this as a code word for eugenics and white supremacy?" A fourth wrote.
I didn't know what everyone was freaking out about with that Sydney Sweeney ad but then I realized I should watch it with the sound on and OH MY GOD. Yeah that's some fucked Aryan eugenics shit — Dr. Mia Brett (@QueenMab87) July 27, 2025
The campaign also wants to bring attention to domestic violence through a line created by Sweeney called "The Sydney Jean." The full price of the line goes to the Crisis Text Line, which helps people with mental health issues.
Maybe I'm too fucking woke.But getting a blue eyed, blonde, white women and focusing your campaign around her having perfect genetics
Feels weird, especially considering the current state of America https://t.co/YMZdAHvr6E — David (@davejr307) July 25, 2025
However, some people have said that this part of the campaign is tone deaf, with one writing, "Is this really the ad they came up with to raise money for a domestic violence organization?'
✨Re: Sydney Sweeney'Genes are passed down from parent to offspring, often determining traits like eye color, personality, and even hair color…'
So Sydney (& American Eagle) somehow expect audiences to not interpret this visual as a euphemism for eugenics and white supremacy? https://t.co/yG5BFm9PDj pic.twitter.com/QXObl7A2PK — My Fairy Godfather (@MFG_iWPJ) July 26, 2025
Another person told MailOnline, "As someone who has used and volunteered for this organization, this is SO disgustingly tone-deaf."
Sweeney's next movie will be the drama Christy, in which she plays boxer Christy Martin. The movie is set to come out in September.
In other news, the actor said she would like to be in a Barbie sequel with Margot Robbie.
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