Top 10 Wimbledon star ‘BANNED by his sponsor' for selling broken racquets for £5,000 a pop
The Danish star, 22, recently raised eyebrows by launching a new online shop.
The site allows fans to purchase various items worn and signed by Rune, with most priced at around £150.
When the online shop launched, it also listed signed broken racquets for approximately £5,000 each.
Rune is sponsored by racquet manufacturer Babolat.
Per Clay Magazine, Babolat chief Marion Cornu said earlier this week: "It's not our intention to promote broken racquets.
"We're in talks with his agent. Obviously, it's not our intention to promote broken racquets.
"We have to be consistent with our values, so we're working on that issue with his representatives."
Following Cornu's criticism, the broken racquets are no longer listed on Rune's online shop, although it's claimed that one was sold.
SunSport has contacted Rune's team for comment.
The online shop states that "part of the profits" earned go towards charities of Rune's choice.
Several kits and caps remain on sale.
Female Wimbledon star forced to lift up skirt as she is questioned over breaking all-white dress code
Rune was beaten in round one of Wimbledon this week.
The No8 seed surrendered a two-sets lead to lose 4-6 4-6 7-5 6-3 6-4 to qualifier Nicolas Jarry.
Rune gave little credit to Jarry after the match, instead blaming his defeat on a knee injury.
The former world No4 said: "If I play normal, I'm beating him nine out of 10 times, with all respect for Nicolas Jarry.
"Obviously today didn't make it a lot easier with my knee, but yeah, it was not great."
Rune subsequently added on social media: "Not a happy ending for me on the grass this year. Will have my knee checked and keep you updated. Good luck Jarry for the rest of Wimbledon."
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