sooka marks its 4th birthday with game-changing upgrades and giveaways
Celebrating four years of growth, sooka has firmly established itself as one of Malaysia's fastest-growing entertainment platforms. From day one, it has remained committed to innovation, user-centric design, and a strong cultural connection with Malaysians through localised and relatable content.
Whether it's football fever, gripping local dramas, or trending Asian series, sooka has built a space where local passion meets global technology.
Speaking at the anniversary celebration today, sooka's director Chu Young Lee shared about the platform's journey so far. sooka's director Chu Young Lee and Head of OTT, sooka, Dinesh Immanuel showcasing the sports content on sooka. - Photo by sooka's management
He said the past four years have been humbling, as the team began with a bold ambition to carve out a unique space in the crowded OTT landscape by offering a streaming service tailored specifically to Malaysian viewers.
'We've built a platform that champions Asian content and live sports while embracing the latest in streaming technology.
'Our commitment is to connect Malaysians through sports and Asian entertainment by making it accessible to all.
'We're deeply grateful to our fans for making sooka their entertainment app of choice. As we look ahead, we remain focused on delivering a streaming service that Malaysians can be proud of,' he said, here during sooka's 4th birthday event at All Asia Broadcast Centre, on Tuesday. sooka's director Chu Young Lee said, sooka is committed to connect Malaysians through sports and Asian entertainment by making sooka accessible to all. - Photo by sooka's management
The event was attended by several key figures from the company including Head of OTT, sooka, Dinesh Immanuel, Director of Communications and Sustainability, Foo Su Lynn, Chief Technology Officer, Mauro Di Pietro Paolo and Chief Sales and Marketing Officer, Tai Kam Leong.
Cutting-edge tech meets seamless entertainment
Over the years, sooka has undergone an impressive evolution, fine-tuning its streaming experience to suit the preferences and behaviours of Malaysian audiences.
This year, sooka launched a refreshed mobile app that delivers double the performance, along with an upgraded sooka TV Stick that now supports 4K UHD sports content, personalised content curation, and smarter navigation, all designed to ensure a faster, smoother, and more intuitive viewing experience.
sooka has also introduced an AI-powered chatbot to enhance customer service, offering real-time support with seamless handovers to human agents when needed.
In a conversation with members of the media today, Dinesh shared that users can now connect via WhatsApp to chat with a virtual assistant that doesn't just follow a fixed script but is smart enough to create a customer care ticket automatically if an issue requires human attention.
'We also use AI as a listening tool. There are so many sources of information from app store ratings to raised support tickets and chatbot conversations. AI helps us summarise these interactions on a weekly basis.
'This allows us to listen more closely to our users and understand the key issues and pain points they're raising,' he said.
He added that in the near future, sooka may look into integrating simple AI editing tools to further enhance the platform's product offering and value.
Rewarding fans the sooka way
sooka has seen exceptional growth, recording 100 percent year-on-year increases in paying subscribers. It currently holds the top spot as Malaysia's number one sports streaming app and ranks among the top five highest-grossing apps on the Google Play Store in the country.
User satisfaction remains high, with ratings of 4.6 stars on Google Play Store and 4.2 stars on the App Store, a clear sign that the platform is delivering on its promises and exceeding expectations.
To thank its community for their continued support, sooka is launching a host of exciting birthday rewards, running until July 31 2025. New users can enjoy ten days of complimentary access to the Sports & Entertainment plan using the promotional code HBDSOOKA. sooka celebrates its 4th anniversary with a series of exciting announcements, including technology upgrades, customer rewards, and limited-time offers. - Photo by sooka's management
Throughout the campaign, all users stand a chance to win premium prizes including an LG 86-inch 4K UHD Smart TV and daily giveaways of the sooka TV Stick. In addition, users can now receive a free sooka TV Stick, normally priced at RM349, with the purchase of a six-month sooka Premium plan for RM249.
Another offer going live from June 26 2025 is the limited-time Buy One Free One Annual Pass, which gives subscribers 24 months of access from just RM149, available exclusively via sooka's website.
Lee added that these offers will be rolled out from Thursday onwards, with all details and promotions available directly through sooka's app and website.
'We're also proud to be the destination for all live sports, including the Premier League, Liga Malaysia, badminton, F1, tennis, everything Malaysians love. There's something for everyone, all at an affordable price, offering exceptional value to our customers,' he added.
What's next for sooka?
As it enters its fifth year, sooka isn't slowing down. The brand is set to announce collaborations with major telcos and financial institutions, designed to bring even more value and accessibility to Malaysian viewers.
These partnerships signal a bold move to cement sooka's place in Malaysia's digital entertainment future.
So, whether you're a diehard sports fan, a K-drama addict, or someone who just wants great content without breaking the bank, sooka's got you covered.
The platform invites everyone to be part of the next chapter by downloading the sooka app from the Apple App Store or Google Play Store, or tuning in via any major Smart TV.
For more updates and exclusive deals, visit sooka.my or follow sooka on social media.
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