Marine Serre appoints Mathieu Baboulène as head of communications
"This is the start of an exciting new chapter for me, with a brand I've long admired for its bold creative vision, cultural relevance and strong values," wrote Baboulène in an email. "I'm thrilled to be part of this adventure and look forward to what's to come - new projects, new stories and new opportunities to connect."
Baboulène holds a post-graduate diploma (DESS) in management of the luxury goods and crafts industries from the University of Paris-Est Marne-la-Vallée and a master's degree in business management from the University of Toulouse III. He began his career in communications in the 2000s, handling press and PR for Dries Van Noten, then joining Michèle Montagne's communications agency, before moving on to Maison Margiela.
After Givenchy and Coach, Baboulène moved to Kenzo in 2019, as director of public relations and global communications, shortly before the Covid pandemic, steering the house's communications through a delicate period under two successive creative directors- first Felipe Oliveira Baptista and then Nigo. In June 2022, Baboulène transferred to Versace.
Marine Serre, which showcased at La Monnaie de Paris last March, also appears intent on beginning a new chapter. The brand has launched a multitude of projects, including its recent tableware collection, and is repositioning itself towards the high-end market.
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