Govt to hold brainstorming session to curb accidents
"Venue and schedule of the chintan shivir will be finalised by the govt.
The initiative aims to bring together various stakeholders to formulate effective strategies for reducing road fatalities," transport secretary Usha Padhee said.
Transport commissioner Amitabh Thakur said the proposed consultation programme will provide a platform to discuss and deliberate on
road safety
strategies.
The brainstorming programme will include participation from road safety master trainers, investigation officers, healthcare professionals, educators and other stakeholders.
"The session intends to strengthen their capabilities in advocating road safety and minimising accidents," Thakur said.
Road accident deaths in Odisha increased by 7% in 2024 compared to 2023, according to Odisha police sources. Data showed fatalities rose to 6,142 in 2024 from 5,739 in 2023.
Padhee said the proposed 'zero accident day' (ZAD) campaign will be launched soon with the help of IIT Madras, technical consultant of the Odisha govt on road safety matters.
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The campaign aims to transform the driving culture and promote road safety across the state.
"ZAD involves massive awareness campaign in districts that witnessed a high number of deaths. Our approach combines psychological insights with practical solutions. We are not just creating rules; we need to understand why people make unsafe choices on roads and how to effectively change these patterns," a senior transport official said.
IIT Madras has been advised by the transport department to analyse common traffic violations, accident-prone areas and factors contributing to road accidents. The institute will develop targeted interventions and awareness campaigns to promote safe driving habits.
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