Manga Manners: How Sailor Moon and Eren Yaeger Are Teaching Japanese Etiquette in JR Stations

Tokyo Weekender

01-05-2025

Sailor Moon, Eren Yaeger and Kaneda from
Akira
have taken on unexpected new roles as etiquette teachers along Japan's busiest rail lines. From April 24 to June 30, characters from 17 beloved manga series are appearing at major Shinkansen stations to show foreign visitors the ins and outs of Japanese customs in a campaign called 'Manga Manners.'
Initiated in collaboration with Japanese comic giant Kodansha and JR East, the project first appeared at Narita Airport last year and has now spread to Tokyo, Shinagawa, Nagoya, Kyoto and Shin-Osaka stations just in time for the expected tourist surge during the Osaka Expo. Six new train-specific tips join eleven general pointers on navigating daily life in Japan.
List of Contents:
From Train Etiquette to Cultural Customs
Where to Spot These Manga Guides
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Manga Manners (Waiting Rooms in Kyoto Station)
Manga Manners (Shinkansen North Exit in Shinagawa Station)
From Train Etiquette to Cultural Customs
Walking through these stations, you'll spot familiar faces from
Attack on Titan, Cardcaptor Sakura
, and
Ghost in the Shell
delivering practical advice through colorful panels. Each uses a panel from the manga to illustrate everything from essential cultural customs to travel hacks.
Some tips focus on train etiquette: The Colossal Titan of
Attack on Titan
warns against standing too close to the railings, while Migi from
Parasyte
lines up in a row to remind visitors to wait in line before boarding trains or buses. Others tackle broader cultural differences:
Fire Force
characters assure visitors that slurping noodles isn't rude (it's encouraged), and Usagi Tsukino and Chibiusa from
Sailor Moon
demonstrate the correct way to wear a kimono.
The advice ranges from practical safety tips to bath etiquette. There's even a tip on how to toast — a panel showing the main trio of
Chiikawa
raising their glasses with a gleeful 'Kanpai!'
Where To Find These Manga Guides
If you're traveling on the Tokaido Shinkansen line, you'll find these colorful manga panels strategically placed throughout five major stations. In Tokyo Station, look near the Nihombashi exit gates, inside the waiting room near the Yaesu South exit, and in the second-floor concourse. Shinagawa Station displays panels inside the Shinkansen North entrance, near transfer gates, on the platforms and by the coin lockers near the South exit.
Kyoto and Shin-Osaka stations feature the displays in the waiting areas, making them perfect viewing while you're killing time before your train. Meanwhile, Nagoya Station shows the manga guides on digital signage during select periods of the campaign.
The displays are impossible to miss with their vibrant colors and recognizable characters, and many are positioned to catch your eye while you're naturally waiting for trains. Some panels require passing through ticket gates to view, but many are accessible in public areas of the stations.
If you're passing through, keep an eye out for the limited-edition pamphlets being handed out to international travelers at participating stations. These pocket guides collect all 17 tips in one place — perfect souvenirs that are both useful and uniquely Japanese.
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