Italy opens menswear show season with Pitti Uomo, Milan Fashion Week
Some emerging labels that have made their mark on the Milanese fashion landscape in recent years will also give this edition a miss, like Magliano, which is replacing its habitual show with a movie screening, JordanLuca, and Indian designer Dhruv Kapoor. Milan will however rely on four 'new' names to freshen up the calendar, starting with British label Paul Smith, which is quitting Paris this season to show at its Milanese showroom on June 21.
The other new entries on Milan's menswear programme are Setchu by Japanese designer Satoshi Kuwata, winner of the 2023 LVMH Prize, which will kick off proceedings on Friday, June 20; long-standing Italian label Fiorucci, in the midst of a major relaunch; and Qasimi, the menswear label by Hoor Al Qasimi, originally from the UAE.
Two comebacks worth mentioning are those of Vivienne Westwood, which will stage a presentation, and Spanish designers Miguel Vieira and David Catalán, showing on Monday, June 23. The same day will end with the first runway show by French designer Emma Rowen Rose with her baroque-chic, made-in-Italy label Rowen Rose, which is set to launch a menswear line on this occasion.
Before passing the baton to Paris, Milan Fashion Week will be enlivened by a few big parties, including those celebrating Dsquared2's 30th anniversary and Jacob Cohen's 40th.
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