Naked Wardrobe enters UK via wholesale partnership with Flannels
Beginning Friday (20 June) the US-based fashion brand will introduce its 'cult-favorite solution-forward basics' and its Original Sculpted Streetwear, available nationwide and on the Flannels website.
This partnership 'marks a significant milestone in Naked Wardrobe's international expansion… by entering the UK retail landscape, the brand continues its mission to redefine modern womenswear with high-quality, thoughtfully designed wardrobe essentials on a global scale'.
The debut collection is designed to 'streamline and elevate the everyday wardrobe with versatile, foundational styles'. It features the brand's best-selling bodysuits, dresses, jumpsuits, blazers, pants, and skirts in its signature neutral tones, including cream and chocolate. Sizes range XS to XL, with prices from £30-£185.
Shideh, Shirin and Shida Kaviani, founders of Naked Wardrobe, said: 'We share [Flannels'] commitment to delivering high-quality, thoughtfully designed ready-to-wear that resonates with today's consumer. This expansion is a meaningful step for us, and we're looking forward to building a strong, lasting connection with shoppers across the United Kingdom.'
Earlier this year, Mars the Label made a "decisive step in its evolution, forming its first-ever retail partnership' with Flannels, while Savile Row 's luxury heritage brand Gieves & Hawkes (now owned by Flannels owner Frasers Group), opened a store-in-store within Flannels' flagship in Leeds.
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