Dover Street Market to Launch DSM Label at Paris Fashion Week
According to the original report fromWWD,Kei Ninomiya, a close member of the Comme des Garçons family and head of his ownNoirlabel, will helm the first and subsequent collections.
Joffe emphasized to WWD that Ninomiya's inclusion is 'definitely not a guest-designer situation,' as they plan to keep him 'as long as possible,' in the creative lead role. 'We plan then to add other creators under the DSM brand umbrella, each with a different idea and concept and name,' Joffe added.
While Ninomiya's Noir is known for its otherworldly wearable artworks, his DSM collection is expected to swing in the opposite direction, with more everyday pieces and easy-to-wear staples. Ninomiya described his first concept for DSM as 'unnamed team wear,' as he explained what he plans to bring to the collection.
The Japanese designer aims to craft 'pieces that suggest a shared visual identity, something subtle and symbolic,' while toning down his typically avant-garde aesthetics for 'everyday garments, jersey pieces, and familiar silhouettes that people live in.'
Dover Street Market will showcase the debut DSM collection by Ninomiya from June 28 to July 1 at the Dover Street Market Paris showroom at 35-37 Rue des Francs-Bourgeois alongside spring 2026 collections from the retailer's luxury and streetwear assortment. Adrian Joffe shared with WWD that the next DSM collection will follow in 2026.
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