Salasa closes $30 million Series B to leverage AI fulfilment capabilities

Wamda

11 hours ago

Saudi Arabia's e-commerce fulfilment company Salasa has raised $30 million in a Series B round led by Artal Capital, with participation from SVC, Wa'ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors.
Founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, Salasa offers end-to-end logistics services, including warehousing, inventory management, last-mile delivery, bonded zones, and cross-border shipping.
The funds will support Salasa's transition into an AI-powered logistics platform, enabling predictive and automated operations. It will also help expand its fulfilment network, bonded zones, and dark stores across Saudi Arabia and the GCC, while boosting international shipping capabilities to open new markets for merchants.
In late 2020, Salasa closed a Series A at $8.6 million, led by AlSulaiman Group, with participation from SVC and 500 Global.
Press release:
Salasa, Saudi Arabia's leading e-commerce fulfilment platform, announced today that it has closed a $30 million Series B funding round to accelerate its evolution into a technology-first logistics company and expand its cross-border reach. The round was led by Artal Capital, with participation from SVC, Wa'ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors.
This milestone reflects investors' confidence in Salasa's vision to transform e-commerce logistics into a growth engine for retailers. Founded in 2017 and based in Riyadh, Salasa offers turnkey solutions spanning fulfilment, shipping, inventory management, bonded zones, last-mile delivery, and cross-border logistics. The Series B funding will accelerate Salasa's local and global expansion, scale its dark store network, enhance bonded zone capabilities, and advance its AI-driven technology ecosystem to enable smarter, more efficient supply chain operations.
"This funding marks a major milestone," said Abdulmajeed Alyemni, Co-founder and CEO of Salasa. "We're scaling across fulfilment, technology, and talent to become a tech-first logistics company. With our investors' backing, we'll plan smarter, deliver faster, and expand globally with forward-thinking logistics.'
"We're embedding AI across planning, inventory, and fulfilment to create predictive, self-optimising logistics," said Hasan Alhazmi, Co-Founder and CBO of Salasa. "This boosts speed, accuracy, and efficiency for merchants, while our cross-border expansion and bonded zone operations open access to new markets regionally and beyond."
Wassim Moukahhal, Head of Alternative Investments at Artal Capital, said: 'Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure. We're excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation. This investment aligns with our conviction that logistics is a key enabler of Saudi Arabia's digital transformation and a critical layer of the next generation of commerce.'
With over 50 million products fulfilled and shipped domestically and internationally since inception, Salasa has become the logistics partner of choice for over a 1,000 merchants, including major brands like Noon, Amazon, Cenomi, Boutiqaat, Laverne, Sharaf DG and Alothaim Retail. Its ecosystem includes key platform integrations with Salla, ZID, Amazon, Trendyol, and Shopify, and carrier partnerships with Aramex, DHL, Saudi Post, and more than 40 other logistics providers.
As Saudi Arabia's e-commerce market continues its double-digit growth, exceeding SAR 86 billion by 2024, Salasa is positioned to play a foundational role in powering the Kingdom's digital economy.