Henkel Consumer Brands Launches Schwarzkopf Gliss Range in GCC Markets
Henkel Consumer Brands officially launched the Schwarzkopf Gliss Hair Care range in GCC markets with an exclusive beauty industry event at the prestigious Bvlgari Hotel & Resort, marking a significant expansion of the brand's regional footprint within the Middle East personal care market.The Schwarzkopf Gliss launch event featured Middle East beauty icon and renowned actress Nadine Nassib Njeim, who serves as the exclusive brand ambassador for Schwarzkopf Gliss with more than 17 million Instagram followers, alongside a captivating model show and multiple interactive experiences showcasing cutting-edge cosmetic technology behind the Gliss hair repair range. Following Schwarzkopf's global strategy of partnering with celebrated personalities worldwide, Njeim's appointment represents a significant milestone bringing decades of global engineering excellence to meet diverse regional beauty needs."This Schwarzkopf Gliss launch represents more than a new product line for us," said Irina Eliseeva, General Manager, Henkel Consumer Brands GCC. "With Schwarzkopf Gliss hair care products, we're bringing decades of global innovation and Hair Care expertise to the GCC region. This launch marks more than just a new product line — it's a promise to our consumers. A promise that their hair deserves the best, and that we are here to deliver it. This addition to our winning portfolio of products strengthens our competitive edge within the personal care market and positions us for success in meeting the diverse needs of our consumers".The evening attracted regionally known beauty influencers from the GCC, Egypt, and Levant regions, national media representatives, as well as Henkel GCC retail and distributor partners. Multiple interactive installations at the event included a live Gliss Lab with Henkel R&D experts demonstrating product formulation, hair health testing booths proving product efficacy through strand strength demonstrations, professional styling stations, and an Instagram-worthy box installation featuring the Schwarzkopf Gliss Ultimate Repair range.For more than 120 years, Schwarzkopf has represented quality, expertise, and innovation in the global beauty industry. As the Hair Care expert, Schwarzkopf brings proven global technology to the GCC through Gliss products, featuring unique Liquid Hair-Repair Technology with liquid keratin to repair both damaged surface and core hair strands.With this launch, we're not just celebrating Hair Care, we're elevating it. The brand's "for every you" positioning emphasizes inclusivity and addresses diverse regional beauty needs with scientifically-backed formulations that cater to the Gulf region's discerning consumers.
Overall, the successful event generated significant engagement through influencer posts and media coverage across the Middle East, resulting in high impressions and strong social media impact. With this launch, Henkel continues delivering on its Purposeful Growth Agenda by elevating GCC Hair Care. Henkel's legacy of innovation makes Schwarzkopf Gliss poised for regional success and well-positioned to meet consumer needs across Gulf markets.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Bawaba
16 hours ago
- Al Bawaba
du champions Emiratization through first-of-its-kind Cisco Networking Academy to empower UAE talent
du, the leading telecom and digital services provider, has become the first telecommunications operator in the region offering access to the prestigious Cisco Networking Academy. This initiative aligns with the vision of Emiratization, supporting the UAE's direction by nurturing and developing local talent through high-quality training in critical fields such as AI, programming, cybersecurity, networking, and data Cisco certification program is part of du's talent and development programme and Future X initiative which aims to foster the technical skills focusing on young Emiratis and prepare them for future challenges and opportunities in the tech-driven economy. This transformative journey kicked off with an impressive inaugural cohort, celebrating 14 Emirati graduates who have successfully earned their Cisco certifications. With a significant surge in participation, the program's reach has expanded to include 52 UAE Nationals in its upcoming Al Afeefi, Chief People & Impact Officer (Acting) at du said: "Our robust partnership with the Cisco Networking Academy underscores du's dedication to not just employing local talent, but empowering our people to lead and innovate in the field of technology. The specialized training tracks in AI, Programming, Cybersecurity, and Networking are crafted to meet the dynamic needs of our digital economy, positioning the UAE as a global hub for technology and innovation."The Cisco certification program offered by du spans three specialized tracks tailored to equip participants with essential skills for the tech industry. In the Cybersecurity Track, learners acquire a solid foundation in understanding cybersecurity essentials, including how to identify threats, monitor suspicious network activities, and establish stringent security protocols. The Networking Track delves into the fundamentals of hardware, operating systems, and network security, utilizing Cisco technologies to train participants in building and maintaining networks. The Programming Track is designed for beginners and covers Python programming, the Internet of Things, and REST APIs, providing comprehensive programming knowledge that culminates in practical, job-ready skills. Each track is crafted to align with industry standards and empower Emiratis with the competencies needed to thrive in a global tech environment. The enthusiasm and commitment shown by the program's graduates reflect the high standards and aspirations of Emirati youth, driven to excel in the global technology arena. du's initiative not only contributes to the talent development within the UAE but also strategically prepares the workforce to play an active role in achieving the nation's visionary objectives in the technology sector.
Al Bawaba
16 hours ago
- Al Bawaba
Autoworld to Invest Aed 45m in New Jafza Facility to Drive Automotive Growth Across Middle East and Africa
Autoworld International FZCO, a leading regional distributor for India's Bajaj Auto Ltd, is investing AED 45 million to develop a new logistics and distribution hub in the Jebel Ali Free Zone (Jafza). The facility will enhance Autoworld's ability to serve rapidly growing markets across Africa and the Middle East with affordable, fuel-efficient two- and over 162,000 sq. ft, the facility will include an assembly plant for Bajaj motorcycles and three-wheelers, as well as storage and distribution space for spare parts, tyres, and lubricants. Scheduled for completion by 2026, the hub will also support the introduction of new product lines through partnerships with international manufacturers, strengthening the company's global two- and three-wheeler market is expanding quickly, particularly in emerging economies where urbanisation, e-commerce, and last-mile delivery needs are reshaping mobility needs. Industry analysts project Africa's two-wheeler market alone will grow at nearly 5% annually, driven by demand for affordable and fuel-efficient vehicles.'This facility marks a major step forward in our growth strategy. Jafza's connectivity, infrastructure, and business-friendly environment have helped us serve high-growth markets across Africa and the GCC since 2008. With this investment, we are living up to our commitment to the region and to the Bajaj brand,' said Vishal Kumar Lakhani, Director at Al Hashmi, Chief Operating Officer, Parks and Zones, DP World GCC, added, 'Autoworld's expansion underscores the strength of Jafza's integrated trade and logistics ecosystem which now connects 940 automotive companies from 88 countries. Last year alone, Jafza supported automotive trade valued at nearly AED 102 billion. We are proud to support long-term partners like Autoworld, who are helping connect world-class manufacturing with high-potential markets through Dubai.'The project is expected to create over 100 direct and indirect jobs, supporting Dubai's growing mobility and logistics ecosystem. It also strengthens the UAE's role as a central trade hub connecting manufacturers with global agreement was officially signed in the presence of Abdullah Bin Damithan, CEO and Managing Director of DP World GCC; Abdulla Al Hashmi, Chief Operating Officer, Parks & Zones at DP World GCC; Kumar Motiram Lakhani, Chairman of Autoworld; Monish Lakhani, Managing Director at Autoworld and Vishal Lakhani, Director at Autoworld. Autoworld has operated from Jafza for over 16 years, leveraging its world-class multimodal infrastructure to distribute Bajaj vehicles across 25+ countries. The move aligns with DP World's broader strategy to develop automotive trade in the region, including its plan to build the world's largest car market in Dubai, which is expected to double current annual sales of AED 6.8 billion.
Al Bawaba
18 hours ago
- Al Bawaba
Al Jaddaf Rotana Dubai Launches Rosé Reverie: Tea Experience in Collaboration with Elizabeth Arden
Rotana was founded in 1992, by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who were joined three years later by Nael Hashweh and Imad Elias. Operating as Rotana, it opened its first property in Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East and North Africa. Rotana is a company offering the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry. Rotana aggressive expansion plans have seen the company grow from 2 properties in 1993 to a total of 70 by 2014. With several further properties planned for opening and new projects in the pipeline confirming the company's intention to have a Rotana managed property in all the major cities throughout the Middle East and North Africa within the next five years.
