Latest news with #NadineNassibNjeim
Mid East Info
20 hours ago
- Business
- Mid East Info
Henkel Consumer Brands Launches Schwarzkopf Gliss Range in GCC Markets - Middle East Business News and Information
Henkel Consumer Brands Launches Schwarzkopf Gliss Range in GCC Markets Exclusive Schwarzkopf Gliss brand ambassador Nadine Nassib Njeim joins launch event at Dubai's Bvlgari Resort Interactive experiences showcased global engineering excellence and product innovation 'For every you' positioning brings inclusive Hair Care solutions to regional consumers Dubai, UAE, 30 June 2025 – Henkel Consumer Brands officially launched the Schwarzkopf Gliss Hair Care range in GCC markets with an exclusive beauty industry event at the prestigious Bvlgari Hotel & Resort, marking a significant expansion of the brand's regional footprint within the Middle East personal care market. The Schwarzkopf Gliss launch event featured Middle East beauty icon and renowned actress Nadine Nassib Njeim, who serves as the exclusive brand ambassador for Schwarzkopf Gliss with more than 17 million Instagram followers, alongside a captivating model show and multiple interactive experiences showcasing cutting-edge cosmetic technology behind the Gliss hair repair range. Following Schwarzkopf's global strategy of partnering with celebrated personalities worldwide, Njeim's appointment represents a significant milestone bringing decades of global engineering excellence to meet diverse regional beauty needs. 'This Schwarzkopf Gliss launch represents more than a new product line for us,' said Irina Eliseeva, General Manager, Henkel Consumer Brands GCC. 'With Schwarzkopf Gliss hair care products, we're bringing decades of global innovation and Hair Care expertise to the GCC region. This launch marks more than just a new product line — it's a promise to our consumers. A promise that their hair deserves the best, and that we are here to deliver it. This addition to our winning portfolio of products strengthens our competitive edge within the personal care market and positions us for success in meeting the diverse needs of our consumers'. The evening attracted regionally known beauty influencers from the GCC, Egypt, and Levant regions, national media representatives, as well as Henkel GCC retail and distributor partners. Multiple interactive installations at the event included a live Gliss Lab with Henkel R&D experts demonstrating product formulation, hair health testing booths proving product efficacy through strand strength demonstrations, professional styling stations, and an Instagram-worthy box installation featuring the Schwarzkopf Gliss Ultimate Repair range. For more than 120 years, Schwarzkopf has represented quality, expertise, and innovation in the global beauty industry. As the Hair Care expert, Schwarzkopf brings proven global technology to the GCC through Gliss products, featuring unique Liquid Hair-Repair Technology with liquid keratin to repair both damaged surface and core hair strands. With this launch, we're not just celebrating Hair Care, we're elevating it. The brand's 'for every you' positioning emphasizes inclusivity and addresses diverse regional beauty needs with scientifically-backed formulations that cater to the Gulf region's discerning consumers. Overall, the successful event generated significant engagement through influencer posts and media coverage across the Middle East, resulting in high impressions and strong social media impact. With this launch, Henkel continues delivering on its Purposeful Growth Agenda by elevating GCC Hair Care. Henkel's legacy of innovation makes Schwarzkopf Gliss poised for regional success and well-positioned to meet consumer needs across Gulf markets.
Zawya
3 days ago
- Business
- Zawya
Henkel Consumer Brands launches Schwarzkopf Gliss Range in GCC Markets
Interactive experiences showcased global engineering excellence and product innovation "For every you" positioning brings inclusive Hair Care solutions to regional consumers Dubai, UAE – Henkel Consumer Brands officially launched the Schwarzkopf Gliss Hair Care range in GCC markets with an exclusive beauty industry event at the prestigious Bvlgari Hotel & Resort, marking a significant expansion of the brand's regional footprint within the Middle East personal care market. The Schwarzkopf Gliss launch event featured Middle East beauty icon and renowned actress Nadine Nassib Njeim, who serves as the exclusive brand ambassador for Schwarzkopf Gliss with more than 17 million Instagram followers, alongside a captivating model show and multiple interactive experiences showcasing cutting-edge cosmetic technology behind the Gliss hair repair range. Following Schwarzkopf's global strategy of partnering with celebrated personalities worldwide, Njeim's appointment represents a significant milestone bringing decades of global engineering excellence to meet diverse regional beauty needs. "This Schwarzkopf Gliss launch represents more than a new product line for us," said Irina Eliseeva, General Manager, Henkel Consumer Brands GCC. "With Schwarzkopf Gliss hair care products, we're bringing decades of global innovation and Hair Care expertise to the GCC region. This launch marks more than just a new product line — it's a promise to our consumers. A promise that their hair deserves the best, and that we are here to deliver it. This addition to our winning portfolio of products strengthens our competitive edge within the personal care market and positions us for success in meeting the diverse needs of our consumers". The evening attracted regionally known beauty influencers from the GCC, Egypt, and Levant regions, national media representatives, as well as Henkel GCC retail and distributor partners. Multiple interactive installations at the event included a live Gliss Lab with Henkel R&D experts demonstrating product formulation, hair health testing booths proving product efficacy through strand strength demonstrations, professional styling stations, and an Instagram-worthy box installation featuring the Schwarzkopf Gliss Ultimate Repair range. For more than 120 years, Schwarzkopf has represented quality, expertise, and innovation in the global beauty industry. As the Hair Care expert, Schwarzkopf brings proven global technology to the GCC through Gliss products, featuring unique Liquid Hair-Repair Technology with liquid keratin to repair both damaged surface and core hair strands. With this launch, we're not just celebrating Hair Care, we're elevating it. The brand's "for every you" positioning emphasizes inclusivity and addresses diverse regional beauty needs with scientifically-backed formulations that cater to the Gulf region's discerning consumers. Overall, the successful event generated significant engagement through influencer posts and media coverage across the Middle East, resulting in high impressions and strong social media impact. With this launch, Henkel continues delivering on its Purposeful Growth Agenda by elevating GCC Hair Care. Henkel's legacy of innovation makes Schwarzkopf Gliss poised for regional success and well-positioned to meet consumer needs across Gulf markets. About Henkel With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The business unit Adhesive Technologies is the global leader in the market for adhesives, sealants and functional coatings. With Consumer Brands, the company holds leading positions especially in hair care, laundry, and home care in many markets and categories around the world. The company's three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2024, Henkel reported sales of more than 21.6 billion euros and adjusted operating profit of around 3.1 billion euros. Henkel's preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of about 47,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: "Pioneers at heart for the good of generations.' Henkel in the GCC was established in 1998 and has since grown rapidly with over 1,000 employees representing more than 50 different nationalities and building a strong, talented local and multinational work force. In Dubai (UAE) Henkel operates its corporate headquarters as well as two innovation centers for the region and one factory for Adhesive Technologies in Umm Al Quwain. For KSA the company operates one factory for Laundry & Home Care and one factory for Beauty Care in Riyadh, and two factories for Adhesive Technologies in Dammam.
Al Bawaba
3 days ago
- Business
- Al Bawaba
Henkel Consumer Brands Launches Schwarzkopf Gliss Range in GCC Markets
Henkel Consumer Brands officially launched the Schwarzkopf Gliss Hair Care range in GCC markets with an exclusive beauty industry event at the prestigious Bvlgari Hotel & Resort, marking a significant expansion of the brand's regional footprint within the Middle East personal care Schwarzkopf Gliss launch event featured Middle East beauty icon and renowned actress Nadine Nassib Njeim, who serves as the exclusive brand ambassador for Schwarzkopf Gliss with more than 17 million Instagram followers, alongside a captivating model show and multiple interactive experiences showcasing cutting-edge cosmetic technology behind the Gliss hair repair range. Following Schwarzkopf's global strategy of partnering with celebrated personalities worldwide, Njeim's appointment represents a significant milestone bringing decades of global engineering excellence to meet diverse regional beauty needs."This Schwarzkopf Gliss launch represents more than a new product line for us," said Irina Eliseeva, General Manager, Henkel Consumer Brands GCC. "With Schwarzkopf Gliss hair care products, we're bringing decades of global innovation and Hair Care expertise to the GCC region. This launch marks more than just a new product line — it's a promise to our consumers. A promise that their hair deserves the best, and that we are here to deliver it. This addition to our winning portfolio of products strengthens our competitive edge within the personal care market and positions us for success in meeting the diverse needs of our consumers".The evening attracted regionally known beauty influencers from the GCC, Egypt, and Levant regions, national media representatives, as well as Henkel GCC retail and distributor partners. Multiple interactive installations at the event included a live Gliss Lab with Henkel R&D experts demonstrating product formulation, hair health testing booths proving product efficacy through strand strength demonstrations, professional styling stations, and an Instagram-worthy box installation featuring the Schwarzkopf Gliss Ultimate Repair more than 120 years, Schwarzkopf has represented quality, expertise, and innovation in the global beauty industry. As the Hair Care expert, Schwarzkopf brings proven global technology to the GCC through Gliss products, featuring unique Liquid Hair-Repair Technology with liquid keratin to repair both damaged surface and core hair this launch, we're not just celebrating Hair Care, we're elevating it. The brand's "for every you" positioning emphasizes inclusivity and addresses diverse regional beauty needs with scientifically-backed formulations that cater to the Gulf region's discerning consumers. Overall, the successful event generated significant engagement through influencer posts and media coverage across the Middle East, resulting in high impressions and strong social media impact. With this launch, Henkel continues delivering on its Purposeful Growth Agenda by elevating GCC Hair Care. Henkel's legacy of innovation makes Schwarzkopf Gliss poised for regional success and well-positioned to meet consumer needs across Gulf markets.
Al Bawaba
01-06-2025
- Business
- Al Bawaba
Nadine Nassib Njeim was robbed in Cannes, $20,000 Hermes bag
ALBAWABA - Renowned Lebanese actress Nadine Nassib Njeim recently took to social media and revealed that a thief stole a $20,000 Hermes bag from her in France, after she attended the 2025 Cannes Film Festival. In a clip circulating on social media, the actress expressed her anger towards the incident and mentioned that the robbery occurred after she checked in her bags at the airport. Additionally, Njeim shared in disbelief that the Emirates Airlines staff are investigating the matter. However, she said that they offered her unfair compensation, which "wouldn't even buy an accessory for the Hermes bag," emphasizing its hefty price. The robbery sparked widespread debate on social media, with many users raising topics about image and overpaying for luxurious items such as her $20,000 Hermes bag. Others referenced China's recent videos about luxurious brands, criticized Njeim, and wrote, "Don't be upset, Nadine. Basically, all the international brands are manufactured in China, and their cost is a thousand times less than what you paid." They added, "I mean, if you paid $50,000, its real price in China is $500. So, you should be upset about your stupidity and the stupidity of others who pay these amounts. Go to China and buy all the brands, and there is a discount there too. Ridiculousness."
Al Bawaba
27-05-2025
- Entertainment
- Al Bawaba
Nadine Nassib Njeim faces backlash over harassment claim turned marketing scandal
ALBAWABA - Nadine Nassib Njeim harassment claim sparks backlash and marketing controversy. After Nadine Nassib Njeim, a Lebanese actress, accused a young delivery man of trying to harass her while she was in her apartment building, her situation became more complicated. She declared on the X app using her personal account that she intended to file a lawsuit over a video that was allegedly taken from the business she delivered to, which used the incident to advertise their goods. In addition to reposting the company's video, the Lebanese artist added the following comment: "I will refer it to the judiciary as long as the matter has reached the stage of lying and fabrication to promote a company and the claim that my neighbor ordered from you." The problem didn't end there, either, as numerous businesses took advantage of the tragedy to advertise their goods, some of which Nadine approved of and participated in. The Lebanese celebrity was criticized for using a delicate subject as a means of exploitation and advertising. Nadine Nassib Njeim Instagram profile It's important to note that the tale started a few days ago when Nadine posted a video regarding an incident that happened to her on social media. She was scared when a young man asked her if she would take an elevator, so she became tight and refused to go up with him at all. Then, in light of the awkward behavior she would come across in her day-to-day existence, Nadine emphasized the magnitude of the worry she feels as a woman and mother. طالما وصلت القصة لهون و صار فيها كذب كرمال تعملوا دعاية للشركة و انه جارتي طلبت الطلبية من عندكن رح وصل الموضوع للقضاء. — Nadine Nassib Njeim 🏆 (@nadinenjeim) May 25, 2025 Many people criticized the Lebanese actress for overreacting and accused her of wanting to trend after seeing the video. Later, an audio recording that was credited to her went viral. According to the proprietor of " the young man in question was employed by her delivery service and was tasked with delivering an order to Nadine's neighbor. She denied that he had acted inappropriately. Those who blamed the Lebanese artist did so because of the company's exploitation of the tragedy and its spectacular product display in the film. One Twitter user wrote, "How much awareness and understanding are necessary to discuss harassment, given how delicate the subject is? In an attempt to gain influence, a slut came along and made it a stupid topic. Her film became a marketing tool, a joke, and a mockery. To feel like a drama queen, she keeps making things worse without dealing with the problem. She fights with her and just gives her advice on what to do.
