Jameson Irish Whiskey Returns With ‘Jameson Distilled Sound' With Anderson .Paak For Year Two.
Anderson .Paak's creative house APESHIT INC curates the program, pairing artists from diverse backgrounds – like South Africa, Portugal, Ireland, Nigeria, and Malaysia – to produce new sound genres and performances.
New music, performances, and behind-the-scenes content set to launch throughout the summer on Jameson's YouTube Channel.
The blending of musical genres is becoming increasingly accepted, and the need for rigid labeling no longer feels as necessary when considering the future of music. 'Jameson Distilled Sound' – a global platform launched by world-leading whiskey brand 'Jameson Irish Whiskey' in 2024 – not only taps into this musical shift but actively propels it.
Enlisting producer icon Anderson .Paak as the 'Music Distiller,' to guide the artists once again, the initiative is returning to Ireland for its second-year iteration. Distilled Sounds Year 2 brings together 20 musical trailblazers, such as South African soul singer Lloyiso, Portuguese experimentalist EU.CLIDES, Irish drill innovator Skinner, Nigerian-American R&B force Manny Wellz, Malaysian alt-pop artist Saint Kylo, among others, to write, record and perform new music, combining inspiration from their roots as well as the global peers around them – all guided by Paak's expert direction.
Anderson .Paak's creative house, APESHIT INC, has shaped the week-long programme, curating and pairing artists specifically to incubate new sound by creating a space for cultural diversity and experimental genre combinations to birth exciting potential futures of sound.
'You've got drill next to Amapiano, K-pop crossing over with soul, everyone bringing their own flavour, and we just build and collaborate,' says Anderson .Paak.
New tracks, performances, masterclasses and behind-the-scenes moments will be dropping throughout the summer on the Jameson YouTube Channel.
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