Zepto enters consumer analytics space with launch of subscription-based Atom
platform
Zepto
is venturing into the
subscription-based analytics
space with the launch of
Zepto Atom
on May 16, the company announced on Wednesday.
Zepto Atom, powered by
Zepto GPT
and utilising Natural Language Processing (NLP), features an
AI assistant
designed to deliver proprietary data to partner brands, helping them enhance performance.
Zepto CEO Aadit Palicha described the initiative as exclusive in a LinkedIn and X post, highlighting that Zepto Atom builds on the existing Zepto brand portal. Brands can subscribe to gain comprehensive insights into consumer behaviour, consumption patterns, conversion metrics, customer retention, and predictive analysis.
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— aadit_palicha (@aadit_palicha)
Beyond analytics, Zepto Atom also functions as a commerce platform. Atom products are discoverable by typing in your location on Zepto, just like regular items. For vendors, Zepto Atom runs through a dedicated app called 'Zepto Brand Hub' and a website.
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Currently, Zepto offers around 7,000 products across categories such as groceries, fresh produce, meat, pet care, beauty products, electronics, and home essentials.
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Brands such as
Yakult
, My Muse, Ashirvaad Atta, Too Yumm, Lays, Figaro Olive Oil, Nandini Milk, Amul, Mother Dairy, Fortune Oil, Ferns & Petals, Durex, and Superyou are already onboard.
ETtech
Hyperlocal targeting
: Zepto Atom provides a live map of every neighbourhood based on PIN codes, enabling brands to target specific consumer segments. Brands can access granular data on pricing, distribution, and marketing effectiveness within selected areas.
Real-time consumer insights: The platform tracks live data to give brands insights into customer impressions, conversion rates, and consumption patterns. This data helps brands diversify product offerings, optimise marketing campaigns, and stay ahead of consumer trends
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