Petdirect Secures Exclusive NZ Rights to Global Pet Brand M-PETS
Auckland, New Zealand – Petdirect, New Zealand's leading Kiwi-owned pet retailer, is proud to announce the exclusive launch of M-PETS, a globally recognised brand of high-quality, design-led pet essentials. Already available in over 70 countries, M-PETS is now officially and exclusively distributed in New Zealand by Petdirect, with a curated range of over 100 everyday products for cats and dogs and more coming soon.
While some M-PETS products may have trickled into the New Zealand market in the past, Petdirect now holds exclusive rights to the brand, giving Kiwi pet parents access to a growing range that has never before been locally available to New Zealanders.
'We've secured exclusive distribution of the M-Pets range in New Zealand, and we're offering a curated selection of great value, quality items, and we're planning to add more quickly.' says Dean Kippenberger, Head of Merchandise at Petdirect.
The M-PETS range, now available exclusively at Petdirect, features durable and stylish beds and grooming tools in multiple sizes, high-quality toys that support stimulation and enrichment, as well as functional and aesthetically pleasing feeding, travel and hygiene products.
Thoughtfully designed, every product combines quality, safety and modern aesthetics – without the premium price tag.
'Some retailers may have stocked a few M-PETS product in the past, but no one has offered the width of range and invested in stock as we have,' states Kippenberger. 'By owning the range locally, we're able to deliver better value, greater consistency and a much broader assortment than ever seen in NZ.'
The launch comes as new insights from Petdirect's 2024 Pet Census highlight just how much Kiwis are investing in their pets. Over a third of pet owners report spending more than $2000 a year, and many admit it's more than they expected. Nearly four in ten say their pet costs exceed what they'd originally budgeted for, while others have adjusted their household spending to accommodate their furry family members .
'This is part of a wider strategy to rethink how Kiwis shop for their pets,' adds Kippenberger. 'We're focused on building a suite of exclusive quality brands that meet real needs – with great prices, quality and customer service. M-PETS sets the tone, and we're only getting started.'
M-PETS is just the beginning. Petdirect is set to expand its portfolio of exclusive homebrands in 2025, reinforcing its commitment to offering smarter, higher-value options for New Zealand pet families.
About Petdirect
Petdirect is the largest New Zealand-owned pet supply store, offering an extensive range of high-quality products, expert advice, and pet medication services. Founded in 2020, Petdirect has quickly become a trusted name in pet care, dedicated to making it easy for Kiwis to provide the best for their furry friends.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
NZ Herald
3 hours ago
- NZ Herald
National Party president: Voters aren't seeing PM Christopher Luxon's ‘humanity'
National Party leader and Prime Minister Christopher Luxon claps alongside his party colleagues during last year's party conference. Photo / Claire Trevett Luxon will also be partnering Speaker of the House and long-time National MP Gerry Brownlee to give the members some entertainment. Speaking to the Herald from Christchurch, Luxon said his party was in 'very good heart' and believed its membership was feeling upbeat. 'We've been able to raise funds and we've got very good support, the members and supporters are very energised.' He said his central messages would be squarely focused on the Government's long-term economic plan. 'We're making progress. There's more to do, but we've got a very good economic plan that's doing the right things for the long-term.' Espousing National's economic management while in Government has been a common theme for Luxon and Finance Minister Nicola Willis in recent weeks as cost of living issues, such as the high price of butter, dominate public concern. In June, the Ipsos Issues Monitor found voters believed Labour was better equipped than National to manage the cost of living, which was ranked the issue of highest concern. National Party president Sylvia Wood spoke to the Herald ahead of the party's annual conference. Photo / Mark Mitchell Sitting down with the Herald ahead of the conference, Wood echoed her party leader by noting polls 'bounced around' but acknowledged the strain New Zealanders were under. 'We're good at economic management, but it's tough and you know, Liberation Day (US president Donald Trump's tariff announcement) didn't help,' she admitted. 'I'm very comfortable that we're working at the macro-level to get the fundamentals right that will really pay dividends downstream.' President since 2022, Wood would be putting herself forward to continue in the role as part of the party board selection process, which would include former president Peter Goodfellow stepping down as a board member. At last year's conference, Wood declared National should be polling in the mid-40s before the 2026 election after receiving 38% of the vote in 2023. Across several opinion pollsters, National hasn't registered above 40% since January last year and hasn't breached 35% since April. National Party president Sylvia Wood believed her party could achieve a mid-40s party vote percentage in the next election. Photo / Mark Mitchell Wood maintained a target in the 40s was feasible but said it relied heavily on the economy. 'When New Zealanders can see the cost of living easing and the economy thriving and the confidence that that will continue, I see party vote going up.' She believed the same would apply to Luxon's preferred PM ratings. Taxpayers' Union – Curia polling, which also conducted polling for National, found Luxon had dropped more than 15 percentage points in the last year to be neck-and-neck with Labour leader Chris Hipkins. Wood argued she saw a side to Luxon that often wasn't seen by the public. 'I think perhaps that the humanity of the man is perhaps not as visible,' Wood said. 'He's business-like and business isn't always seen as a hero in New Zealand. 'I would love the public to see the warmth and the humanity.' She recalled the popularity of Key and Ardern, and believed Luxon could match them, by leading economic recovery. 'We've had a couple of engaging leaders, Kiwis pretty much loved them in broad terms. 'But we've got someone who will thrive on that competency factor because he is really good at that.' Prime Minister Christopher Luxon has dropped in preferred PM ratings in some polls. Photo / Mark Mitchell Wood credited Luxon with managing what she described as a 'challenging' three-party coalition. 'We've got two [party] leaders who are clear about their particular positions, and our job is to address the cost of living and restore law and order … Erica [Stanford] is doing a wonderful job in education. 'The members are very, very comfortable with the progress we're making, but we appreciate it's difficult for people out there at the moment, the cost of living pressure is tough.' Adam Pearse is the Deputy Political Editor and part of the NZ Herald's Press Gallery team based at Parliament in Wellington. He has worked for NZME since 2018, reporting for the Northern Advocate in Whangārei and the Herald in Auckland.
NZ Herald
9 hours ago
- NZ Herald
The Government says it's fixing the cost of living, so what happens if voters don't believe it?
It was clearly designed to assuage fears, fanned by the Opposition, that the Government had put the entire Crown infrastructure build on ice, leading to the mass exodus of construction labour to Australia. The tactic isn't an unfair one. All Governments indulge in the vice of reannouncing things to focus attention on them. A billion or so dollars spent on a road earns the Government a few hundred bites of the PR cherry, or so the political arithmetic goes. So no, the tactic wasn't unfair or even ridiculous - but nor was Labour's criticism that a fair whack of the projects were funded by the last Government. (Infrastructure Minister Chris Bishop's riposte that Labour might have funded some of the projects, but it certainly didn't do a good job of delivering them, was equally true.) This early success evaporated on Monday, when Luxon held one of the most bizarre press conferences since taking office. Alongside Finance Minister Nicola Willis, he spoke for more than 10 minutes to mark the first anniversary of the Government's tax package coming into effect. He listed every other cost-of-living policy the Government had implemented since taking office. Finance Minister Nicola Willis and Trade Minister Todd McClay spoke about US tariffs yesterday. Photo / Mark Mitchell Again, there's nothing inherently wrong with reannouncing something old. Former Prime Minister Jacinda Ardern liked to mark anniversaries too. Some years, she'd put out a press release celebrating the fact that superannuation payments were increasing in line with wages - despite the fact that this annual increase is written into primary legislation. But Monday's announcement, coming as voters' economic sentiment bounces along the bottom and the country seems on the verge of rioting over the butter price, seemed vacuous. There was something ever so faintly Soviet about a Government thinking that, simply by telling voters it had a policy to fix their problems, they'd believe those problems were being fixed. There are two obvious pathways for how the next few months might pan out. The Government is clinging to several good forward economic indicators: business confidence surveys report okay-ish vibes from firms and suggest something of a recovery next year; the primary sector, far from being the villain of the butter crisis, is driving an export-led recovery in the regions; the Reserve Bank is likely to continue cutting interest rates, spurring investment and growth in 2026, giving Luxon an economic tailwind of good vibes and rising house prices in election year. The snow will soon melt, the ground will thaw, and New Zealanders may spend their summer holidays contemplating having endured the worst of it. Luxon and his colleagues may return to work in January, set the election date and wonder what on earth they were so worried about in winter. That's one scenario, sure. There's another. For every positive data point, there is an equally negative one. The Reserve Bank's GDP tracker suggests what every New Zealander feels in their bones: the economy has been shrinking, and could shrink further. A small recession, measured by the glib but powerful two-negative-quarters definition, could be on the cards. The most recent ANZ business confidence survey showed residential construction intentions tanking, to use the words of the bank's economists. If things continue to follow that negative trajectory, another scenario opens up: one of panic, as the once-distant prospect of a first-term defeat becomes more plausible. If the economy continues to worsen, and National's polling materialises into gloomy party vote numbers, don't entirely rule out a leadership change. A change is not 'on' - you'd be a fool to put money on it — but you'd also be a fool to bet against it. There's no real affection for Luxon in the caucus room, and National has little patience for underperformance, particularly from its leaders. Luxon's intense self-belief could count against him. He does not seem to observe that, of all his frontbenchers, he is the one who is struggling the most. Despite the whole Cabinet fighting fires on every front, National's ministers do a decent job of rebuffing their Labour opposite numbers during Question Time. Health Minister Simeon Brown has come under the most pressure, but has so far survived in the House. Chris Bishop seems unbothered by Kieran McAnulty and seemed to be enjoying himself on Thursday when he answered finance questions on behalf of Willis, who was away (the caucus enjoyed it too). Willis herself never breaks a sweat debating her opposite number, Barbara Edmonds. FBI director Kash Patel visited Wellington to open a new office. Photo / Ola Thorsen Luxon is the most challenged of the lot and was devoured, degustation-style, by Chris Hipkins in the debating chamber this week. Hipkins, who can excel in the House when he wants to, wasn't even trying a particularly sophisticated line of questioning. He resorted to a past Luxon tactic of using each supplementary question to list another case of something going terribly wrong in the economy - migration to Australia, construction jobs, board director remuneration - and then asking the Prime Minister what he thinks about it. Luxon should be able to answer questions like that easily, but could not. His belief in the power of political marketing is so fundamental that he undervalues the importance of backing up that marketing with substance; even more than most prime ministers, he's too quick to answer every question with a canned line and not quick enough to respond by substantively dismantling the question and defending himself. He seems to think this doesn't matter. He's disdainful of Question Time, or of anything that happens in Wellington. But it does matter - and you could tell from the ashen faces behind Luxon as he answered Hipkins' questions that the backbench is worried. If the economy doesn't turn around meaningfully, there's a chance the Government could be in serious trouble, however scary they think a Labour-Green-Te Pāti Māori Government might be. Slumps such as this one are difficult for centre-right governments. They're instinctively anti-intervention. When the public demands 'something must be done', centre-left governments have no shortage of ideas for that 'something'. The National benches regularly look despondent during Question Time - as pictured here in March. Photo / Mark Mitchell For the right, recovery comes from automatic stabilisers like benefits doing their job, before the fiscal part of the Government gets out of the way of the monetary side, allowing the reduction of interest rates to encourage firms to borrow and invest. It's a less politically attractive recovery because it involves substantially less ribbon-cutting, but that doesn't make it any less sensible a strategy. Ultimately, however much a government tries to pump-prime an economy back to life with fiscal policy, eventually private firms will need to pick up some slack too - and that means low interest rates. Luxon, to his credit, has been explicitly articulating this as his vision for the economic recovery. Last month, he successfully rebuffed one of Hipkins' questions, noting that the construction sector was 'hit hard because of high interest rates. High interest rates happened because Government spending was out of control, and you let inflation get out of control'. Not bad. Grim economic times will always be tough for a government, but they needn't be as tough as these. Back in 2012, net migration to Australia was even higher than it is now and the unemployment rate, in September of that year, was higher than at any point in the past 25 years. Yet that economic malaise failed to find its way into politics. National's party vote polling peaked at 48.8% in October 2012, rising - strangely - in tandem with the unemployment rate. Prime Minister John Key's popularity was unassailable. A government can be popular when an economy is under strain. But that appears to require the public to have faith that the government has a plan to make things better. Voters don't have that faith currently and, after this week, who could blame them?
Otago Daily Times
9 hours ago
- Otago Daily Times
Waste-to-power venture gains global recognition
Ecogas — a joint venture between Central Otago's Pioneer Energy Group and Ecostock Ltd — has received global recognition, winning AD Hero of the Year at the 2025 Anaerobic Digestion and Biogas Industry Awards in the United Kingdom. The awards, held during the World Biogas Summit and Expo in Birmingham, recognised global excellence in the anaerobic digestion and biogas sector. More than 400 people attended the event hosted by the Anaerobic Digestion and Bioresources Association (ADBA) and the World Biogas Association. Pioneer Energy ventured into the waste-to-energy sector through a partnership with Ecostock Ltd to form Ecogas. In 2022, the business commissioned its first site in Reporoa, in the central North Island, New Zealand's first and only commercial-scale anaerobic digestion facility. Since opening, the facility has diverted more than 125,000 tonnes of organic waste from landfill, generating renewable natural gas and biofertiliser. Last year, Ecogas became the first company to inject generating renewable natural gas into New Zealand's national gas infrastructure, marking a major milestone in the country's transition to renewable energy. It has secured a contract with the Christchurch City Council to build a second food waste-to-bioenergy facility. The award was accepted by Andrew Fisher, managing director of Eco Stock Supplies and a founding partner in Ecogas, who attended the ceremony in Birmingham and said he was "super proud" to represent Ecogas and New Zealand on the global stage. Pioneer Energy Group and Ecogas chief executive Peter McClean said the company's success had only been possible through strong partnerships and a shared vision to divert organic waste from landfill and create lasting value for New Zealand. "We championed this technology in a highly competitive market with limited policy mandates or financial incentives. We are incredibly grateful to our partners, councils, and commercial customers who have supported us on this journey," he said. Jeffrey Clarke, chief executive of New Zealand's gas sector body, GasNZ, welcomed Ecogas's win, saying he was not at all surprised. "What they have achieved is nothing short of remarkable. Through vision, persistence and a passion to do what is right, Ecogas has led a collaboration of partners who have quite literally turned Kiwi waste into treasure. "Where others saw rubbish destined for landfill, Ecogas saw opportunity. They are converting the energy from food scraps and other organic waste into much-needed gas to power thousands of homes, generating heat and bioCO2 that significantly boosts greenhouse crop production. "All nutrients are being captured to make rich biofertiliser to support Kiwi farmers. Communities should be replicating Ecogas's Reporoa plant all over New Zealand to help solve our energy shortfall, reduce GHG emissions, reduce dependency on fertiliser imports, and so much more." Earlier this year, Ecogas was also recognised at home, winning the 2025 WasteMINZ Award for excellence in best resource or value recovery initiative. — Allied Media
