Brands cash in on viral Andy Byron–Kristin Cabot ‘kiss cam' moment at Coldplay concert
Premium pen maker LAMY Global also joined the trend, sharing a shot of the pair with a sharp caption: 'He doesn't know yet but on Monday he'll need a good pen to sign his divorce papers.'GlobeAir, a private jet charter service, posted the viral clip with a marketing twist, offering a 'quickest escape' from Boston to Hawaii. 'We help you through every stage of life! Vacation is calling,' their caption read. View this post on Instagram A post shared by GlobeAir | Private Jet Charter (@globeair)Hotels & Resorts Worldwide played along too, sharing a scenic beach video captioned: 'This and your HR manager.' View this post on Instagram A post shared by Hotels & Resorts Worldwide (@hotelsandresorts)Meanwhile, the incident has snowballed into a corporate headache for Astronomer. The company confirmed that both Byron and Cabot have been placed on leave pending an internal investigation. 'Astronomers are committed to the values and culture that have guided us since our founding,' the firm said in a statement on Friday.Reports suggest Byron is negotiating his resignation and exit package, with co-founder and Chief Product Officer Pete DeJoy stepping in as interim CEO. The company also clarified that the woman in the viral video was not Vice President of Human Resources Alyssa Stoddard, addressing misinformation circulating online.Neither Andy Byron nor Kristin Cabot has publicly commented on the viral video.- EndsMust Watch
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