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India Today
19-07-2025
- Business
- India Today
Brands cash in on viral Andy Byron–Kristin Cabot ‘kiss cam' moment at Coldplay concert
The internet barely had time to recover from the viral video of Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot before brands swooped in to capitalise on the moment. The duo's mid-concert embrace at Coldplay's Boston show on Wednesday, caught on the venue's 'kiss cam,' has now seemed to have inspired a wave of witty advertising clip, which showed Byron and Cabot hugging and smiling as lead singer Chris Martin quipped about them 'having an affair,' sparked endless memes and commentary online. Brands, as always, were quick to ride the a pillow and mattress brand, shared a cheeky image of Byron hugging a Frido pillow on the 'kiss cam,' captioned: 'Bro could've just used our Cuddle Pillow and avoided all that embarrassment.' Premium pen maker LAMY Global also joined the trend, sharing a shot of the pair with a sharp caption: 'He doesn't know yet but on Monday he'll need a good pen to sign his divorce papers.'GlobeAir, a private jet charter service, posted the viral clip with a marketing twist, offering a 'quickest escape' from Boston to Hawaii. 'We help you through every stage of life! Vacation is calling,' their caption read. View this post on Instagram A post shared by GlobeAir | Private Jet Charter (@globeair)Hotels & Resorts Worldwide played along too, sharing a scenic beach video captioned: 'This and your HR manager.' View this post on Instagram A post shared by Hotels & Resorts Worldwide (@hotelsandresorts)Meanwhile, the incident has snowballed into a corporate headache for Astronomer. The company confirmed that both Byron and Cabot have been placed on leave pending an internal investigation. 'Astronomers are committed to the values and culture that have guided us since our founding,' the firm said in a statement on suggest Byron is negotiating his resignation and exit package, with co-founder and Chief Product Officer Pete DeJoy stepping in as interim CEO. The company also clarified that the woman in the viral video was not Vice President of Human Resources Alyssa Stoddard, addressing misinformation circulating Andy Byron nor Kristin Cabot has publicly commented on the viral video.- EndsMust Watch
News18
19-07-2025
- Entertainment
- News18
'Quickest Escape From...': GlobeAir's Clever Marketing Tactic Ft Andy Bryon At Coldplay
Last Updated: GlobeAir, one of the leading private jet charter companies in Europe, found a hilarious way to use the Coldplay 'kiss cam' scandal to sell tickets. Astronomer CEO Andy Bryon is in the news for all the wrong reasons, after he was caught sharing an intimate moment with his firm's HR chief, Kristin Cabot, at a Coldplay concert. Amid the flood of memes and buzzing online chatter, one airline found a clever way to use the incident to sell tickets, with a splash of humour. GlobeAir, one of the leading private jet charter companies in Europe and based in Austria, posted a new advertisement using the viral 'Coldplaygate' clip featuring Bryon and Cabot, where it said, 'The quickest escape after a Coldplay Concert. Boston to Hawaii from €98,500." 'We help you through every stage of life! Vacation is calling," it captioned the post. The video received over 2.1 million views and 1.1 lakh likes on Instagram. 'This is top tier marketing imma book my escape too," a user commented. Another said, 'Whoever created this reel deserves a promotion." 'Talk about seizing a onetime opportunity," a third user wrote. 'I love how the entire web is making them the joke of the year," another person mentioned. 'Splitting Up Couples' Meanwhile, another European airline, Ryanair, also took a hilarious dig at the Coldplay 'kiss cam' scandal by highlighting its notorious policy of randomly seating passengers, often separating couples unless they pay extra. In a post on X, Ryanair shared a video of the controversy and said, 'Ryanair🤝Coldplay. Splitting up couples," symbolising breakups. Social media users who were unaware of Ryanair's policy were shocked by the discovery, while those who knew were left amused. Ryanair🤝Coldplaysplitting up couples — Ryanair (@Ryanair) July 18, 2025 What Happened? A video of Andy Byron and Kristin Cabot at a Coldplay concert has gone viral and led to questions about their behavior. During a 'kiss cam" moment, Byron was seen hugging Cabot from behind. The duo was shocked at them shown on the big screen in this manner and attempted to shield their faces immediately – the video of which went viral in a flash. The clip spread like welfare on social media, sparking a wave of memes and harsh criticisms. Andy Byron is married to Megan Kerrigan Byron, and the two reportedly reside in New York. This situation quickly led to speculation that the two are having an extramarital affair. In a statement released on Friday, the company highlighted its commitment to ethical leadership. 'Astronomer is committed to the values and culture that have guided us since our founding. Our leaders are expected to set the standard in both conduct and accountability," the company said. News18's viral page features trending stories, videos, and memes, covering quirky incidents, social media buzz from india and around the world, Also Download the News18 App to stay updated! view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
