Zain Kuwait partners with Huawei to enrich customer experiences through digital Business Support System
This milestone marks a significant step in the company's digital transformation journey, aiming to enhance its technological infrastructure with cutting-edge solutions that comprehensively improve operational efficiency and accelerate the growth of new services to enrich customer experiences.
The project was penciled at Zain's headquarters in Shuwaikh, attended by Nawaf Al-Gharabally, CEO of Zain Kuwait; Steven Yi, President of Huawei Regional Joint Chiefs of Staff; Phillip Gan, President of Huawei Middle East and Central Asia, along with senior executives and teams from both companies.
This project, that positions Zain as the first operator in Kuwait to implement a BSS digital upgrade, serves as a key pillar in advancing Zain's '4WARD-Progress with Purpose' strategy and vision as the company continues to lead Kuwait's digital transformation as a technology-driven innovator.
Commenting on the occasion, Nawaf Al-Gharabally stated: 'Zain is committed to building smarter and more agile digital networks that enhance the company's transition to a techco innovator, reaffirming our position as a pioneer of ICT technologies in Kuwait.'
'This pivotal digital transformation project with our strategic partners Huawei writes a new chapter in Zain's journey of achievements, that will unlock unlimited opportunities to enhance operational efficiency, accelerate the growth of new services, simplify processes, and streamline transactions. This enables us to offer more innovative and dynamic experiences to Kuwait's largest customer base of individual, enterprise and government clientele.'
'The next-generation BSS will drive a major transformation in our operations across various aspects, including greater service flexibility, enhanced customer experiences, and improved innovation capabilities. This will significantly boost our ability to meet the needs of customers and businesses in smarter and more efficient ways.'
The Zain Kuwait CEO concluded: 'Today, we take this step under our new '4WARD strategy - Progress with Purpose', which is built on four key forces: Customer Delight, Digital Zain, Purpose and Action, and Collaborative Growth. All these forces are embodied in this project, and we look forward to seeing its fruitful results as we implement and launch it operationally in the future.'
Steven Yi remarked: 'Zain has always been at the forefront of industry innovation, driving success in the 5G era, and is moving towards deeper digital transformation. As the core support for Zain service operation, BSS will continue to enable service agility, customer experience optimization, and B2B service expansion in the next decade.'
He continued: 'Huawei is honored to remain a long-term strategic partner of Zain to reinforce its leadership. We will fully invest the best resources to ensure high-quality BSS project delivery and support Zain in accelerating Techco transformation, building on the successes we have achieved together over the past decades.'
The new-generation BSS system will support personalized marketing strategies, intelligent recommendations, and an omni-channel user experience to improve customer satisfaction. It will accelerate the launch of new services and packages, reduce market response time, and optimize business performance.
Additionally, automation and digitization solutions embedded within the new system will enhance the efficiency of business operations for both consumer and enterprise sectors, drive the growth of SME customers, and improve overall operational efficiency. The system's smart operations will also reduce maintenance costs and ensure service continuity through real-time monitoring and intelligent management of operations and maintenance.
This collaboration reflects Zain and Huawei's strong partnership over the decades. As a long-term partner, Huawei will support Zain in accelerating the BSS upgrade through its leading solutions and global technical expertise, ensuring the successful implementation of the project.
Beyond a mere technological upgrade, this initiative represents a critical phase in Zain's digital transformation. It paves the way for more innovative, flexible, and efficient digital services for both individual and enterprise customers.
This milestone highlights Zain's continued leadership in advancing its infrastructure to keep pace with rapid developments in telecom and ICT, reinforcing its commitment to delivering best-in-class service quality and user experience. The initiative aligns with Zain's strategic vision to maintain a competitive edge in the digital era by providing world-class services, innovations, and exceptional customer experiences.
Through Zain's 4WARD strategy, the company looks to maximize its full potential as a customer-centric, future-proof, and impactful leading regional TechCo conglomerate.
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AI Large Model Application and Delivery Business Achieves Explosive Growth In 2025, the industrial application of AI large models witnessed explosive growth. In 2025H1, the Group secured orders worth approximately RMB70 million, representing a year-on-year increase of 78 times. In addition, the Company entered into a framework agreement that accounted for more than RMB40 million with a company. Revenue from the AI large model application and delivery business reached approximately RMB26 million, representing a year-on-year increase of 76 times. Through collaborations with Alibaba Cloud, Baidu Intelligent Cloud, NVIDIA, AsiaInfo Security and others, the Group has constructed end-to-end industrial large model solutions covering energy and power, industrial manufacturing, transportation, smart retail, and other large enterprises. 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SHANGHAI, China: H.E. Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the UAE National Media Office and Chairman of the UAE Media Council, visited Huawei's Research and Development Centre in Shanghai as part of the preparatory tour for the "BRIDGE 2025" Summit - the largest platform uniting media, cultural and creative content creators, leaders, and decision-makers to transform how the world communicates, set to take place in Abu Dhabi from 8–10 December 2025. He was accompanied by H.E. Dr Jamal Mohammed Al Kaabi, Director-General of the UAE National Media Office, which reflects a commitment to exploring opportunities that shape the future of media, combining advanced technologies with a human-centred vision. The delegation was welcomed by several Huawei executives, led by Mr Lv Yang Ming, President of the Huawei Cloud Media Service Product Department; Mr Lu Zhen Yu, Expert in Huawei Cloud Media Service Products; Mr Wharton Huang, Vice President of Government & Enterprise, Huawei Cloud UAE; and Mr Lewis Tan, Head of Strategy and Marketing, Huawei Cloud UAE. The UAE officials held several meetings with Huawei's leadership team to discuss cooperation in the fields of media, AI solutions, and their applications in digital broadcasting, big data, and 5G services. During the discussions, H.E. Abdulla Al Hamed highlighted the importance of building bridges of cooperation between UAE media institutions and international developers to deliver intelligent media solutions that support the Arabic language, promote knowledge exchange, and expand collaboration in digital broadcasting, smart education, and interactive platforms. The visit included a tour of the Huawei Lianqiu Lake R&D Centre, which showcases their latest innovations in media and smart education. H.E. Abdulla Al Hamed has noted that the BRIDGE Summit is a strategic incubator for responsible cooperation, and will serve as an open laboratory for developing new partnership models and joint investments that will shape the future of media, not only as a profession but as a driver of innovation and an effective tool for achieving sustainable development. It is worth noting that the Shanghai visit is one of the preparatory stops for the anticipated "BRIDGE 2025" Summit in Abu Dhabi, which will bring together decision-makers in media, technology leaders, and cultural and economic influencers in a space aimed at shaping a more balanced, innovative, and human-centred media future.