Revlon Signs Global Fragrance Licensing Deal with Superstar Musician Ice Spice
Partnership with Chart-Topper Signifies a Bold New Era for Revlon Fragrances
NEW YORK, May 14, 2025--(BUSINESS WIRE)--Revlon Consumer Products LLC ("Revlon") today announced a groundbreaking partnership with four-time GRAMMY-nominated artist, Ice Spice, signifying a bold return to celebrity fragrances.
This global strategic licensing deal reflects Revlon's renewed focus on accelerating its fragrance business, celebrated for its strong legacy of collaborating with major talents. With Ice Spice's talent, vibrant energy and influence, Revlon is set to captivate a new generation of consumers who value individuality and self-expression.
As part of the agreement, Ice Spice will partner with Revlon's experts to develop a bespoke fragrance line, which will embody her unique style. The first highly anticipated fragrance is slated for release in 2026.
Michelle Peluso, CEO of Revlon said: "We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spice. She is bold and innovative, just like Revlon, making this a perfect match. This deal also marks a major step in the revitalization of Revlon's fragrance business and for the company's ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can't wait to see what we create together."
Commenting on the news, Ice Spice said: "I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance. Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality."
Revlon's fragrance portfolio includes marquee brands such as Elizabeth Arden, Juicy Couture, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera, Elizabeth Taylor, Ed Hardy and Curve.
About Revlon Consumer Products LLC
Revlon Consumer Products LLC ("Revlon") has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden company and its portfolio of brands, including its leading designer and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in over 100 countries around the world in most retail distribution channels, including prestige, salon, mass, and online. Revlon is among the leading global beauty companies, with some of the world's most iconic and desired brands and product offerings in color cosmetics, skin care, hair color, hair care and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, Almay, Mitchum, American Crew, Creme of Nature, CND, Cutex, Juicy Couture, Elizabeth Taylor, Curve, John Varvatos and Christina Aguilera.
About Ice Spice
Ice Spice has quickly become a standout in the music industry with her unique blend of playful sensuality and cool confidence. Since her debut with "Munch (Feelin' U)" in 2022, she has transformed the energy from her Bronx into anthems, earning over 2.5 billion streams and multiple Grammy nominations. Her singles like "In Ha Mood" and "Princess Diana" have solidified her status, along with recognition by major publications including The New York Times and Billboard.
Before her rise, Ice Spice was influenced by artists like JAY-Z, 50 Cent, Lil' Kim, and Nicki Minaj. She started writing lyrics in her iPhone Notes app and later collaborated with producer RiotUSA, who she met during her time at SUNY Purchase, leading to her first track, "Bully Freestyle." Their partnership evolved, creating a new accessible drill music style.
Her breakout hit "Munch (Feelin' U)" led to a deal with Capitol Records and 10k Projects, followed by successful tracks like "In Ha Mood" and "Gangsta Boo." Collaborations with PinkPantheress, Nicki Minaj, and Taylor Swift further boosted her popularity, leading to performances on Doja Cat's tour and at Coachella.
Ice Spice has also made waves in fashion, attending the Met Gala and starring in campaigns for SKIMS and Dunkin'. Her debut album, Y2K!, received rave reviews and featured hits like "Gimmie A Light" and "Did It First." She continued her success with a headlining world tour and a deluxe album release.
With her versatile style and growing influence, Ice Spice is set to continue shaping the music and cultural landscape.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250514834768/en/
Contacts
Revlon Longacre Square PartnersAshley Areopagita/Liz Shoemakerrevlon@longacresquare.com
Ice Spice Amanda Silverman | amanda.silverman@ledecompany.com Courtni Asbury | courtni.asbury@ledecompany.com Alex Labrie | alex.labrie@ledecompany.com Tatyana Richard | tatyana.richard@ledecompany.com
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