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Best Australian-made serum for hydrating skin this winter: Dr Naomi Let It B

Best Australian-made serum for hydrating skin this winter: Dr Naomi Let It B

7NEWS20-05-2025
If your skin is already starting to feel the effects of winter, or you've noticed an increase in flakes and patches, consider it your sign to up your hydration.
To battle the colder weather, hundreds of shoppers across the globe are seeking the help of an Aussie-made serum to rehydrate, plump and glow.
Meet one of Dr Naomi's best-sellers, the Let It B serum ($129), a silky soft formula jam packed with niacinamide, panthenol and triple hyaluronic acid.
Deemed as a 'must-have' as the temperature drops, it's a multi-level Vitamin B formula to soothe, nourish and restore the skin barrier.
Perfect for all skin types (particuarly those with extreme dryness), it's lightweight and easy to apply, and can be added in your daily routine.
Shoppers who have got their hands on the game-changing formula have described it as 'absolute heaven on the skin.'
'I have tried so many B vitamin, hyaluronic acid based serums over the years and this is by far my favourite,' one shopper commented.
'It absorbs quickly into the skin, hydrates without breaking me out and doesn't pill under other skincare and makeup. I will always repurchase this!'
Perfect for applying first-thing in the morning before SPF or as the last step before a night cream in your evening routine, the Let It B serum acts as a soothing layer that dry skin will lap up.
Founded by renowned Cosmetic Doctor Dr. Naomi, Dr Naomi Skincare has become one of the country's best-selling brands and a must-have for shoppers across the globe.
Take one look at social media and you'll be indundated with product reviews and reviews with shoppers praising the formulas and the 'filter-like' finishes and 'real results.' As a certified cosmetic Doctor with years of experience, Dr. Naomi formulates each product to address real skincare concerns (including dryness and dehydration) with clinically proven ingredients. ' Skincare should be effective, but it doesn't have to be boring,' Dr. Naomi tells Best Picks. 'I wanted to create a line that combines the fun of beauty with the science of dermatology,' she explains.
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