Vasmol ropes in Vidya Balan as the new face of the brand
, one of India's hair colour brands, has announced actress
Vidya Balan
as the brand ambassador for its latest innovation,
Vasmol Henna Crème
Hair Colour and Shampoo Hair Colour.
This new product is a fusion of tradition and modernity, combining the time-tested benefits of henna with the convenience and safety of a no-ammonia crème solution. It's been carefully crafted to meet the evolving needs of the confident Indian woman who seeks a hair colour that is not only vibrant and long-lasting but also safe and nourishing, the press note shared with ETBrandEquity stated.
Dheeraj Arora, managing director and chief executive officer of HRIPL, the parent company of Vasmol, shared the brand's vision, stating, 'Our newest offering, Vasmol Henna Crème Hair Colour, signifies another meaningful step forward, where tradition meets modern convenience. Vidya Balan is the perfect embodiment of Vasmol's core values, rooted in tradition yet modern in her choices. Her authentic persona resonates deeply with Indian women who value genuine, enduring beauty.'
Priyanka Puri, senior vice president– marketing, HRIPL, added, "We are excited to have Balan. With Balan as our ambassador, we aim to deepen consumer trust and strengthen Vasmol's legacy across generations. Together, we proudly say— 'Surakshit rahe mere baal, Vasmol Henna Crème Hair Colour ka kamaal.'
Balan expressed her excitement about the collaboration, sharing, 'Every woman wants to look and feel her best without compromising on care. Henna has always been a special part of our culture. Vasmol Henna Crème Hair Colour brings that familiar goodness in a modern, no-ammonia format that women can trust. It's safe, rooted, and beautiful, everything I believe in. I'm excited to be back with the brand that celebrates natural beauty and the joy of being yourself.'
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