Truecaller Ads Launches 'Truecaller Play', a New Suite of Interactive Mobile Ad Formats for Brands
Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform's existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time.
Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention—when distractions are minimal and intent is high.
With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement.
Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, "At Truecaller ads, we've always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we're not just introducing another ad product; we're offering brands a rare opportunity to connect during moments of genuine user focus. It's about placing your story exactly where attention is highest and distractions are lowest. That's the power and promise of Truecaller Play." Key Features of Truecaller Play for advertisers: • Custom Rich Media Formats: From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action.
• Native Experience: Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural.
• In-House Creative Support: Truecaller Ads provides internal creative support to help brands develop custom rich media ads.
• Precision Targeting at Scale: Using Truecaller's unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale.
About Truecaller and Truecaller Ads Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.
Visit advertisers.truecaller.com for more information.
(Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
This is an auto-published feed from PTI with no editorial input from The Wire.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Standard
5 hours ago
- Business Standard
Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India
NewsVoir New Delhi [India], July 3: In the run up to Canada Day celebrations held on July 1 every year, Air Canada has announced exclusive, limited-time discounts of up to INR 2,900 on round-trip Economy fares for customers flying from India to Canada. The discount includes all popular non-stop routes from New Delhi and Mumbai to major Canadian cities, including Toronto and Montreal, with onward connectivity across Air Canada's extensive North American network. The promotion is valid only for bookings made from June 23 to July 7, 2025, for travel to Canada between September 1, 2025, and March 26, 2026. Arun Pandeya, Air Canada's General Manager for India, said, "We are delighted to extend Canada Day celebrations to our Indian customers through this special offer, encouraging customers to explore the beautiful country of Canada." "Whether travelling for business, leisure or to connect with family, we are offering great sale prices to inspire Indian customers already looking to book their next adventure." Indian customers can take advantage of these discounts by booking via Air Canada's website. For full details and to book tickets, please visit Recently, Air Canada was awarded as the 'Best Airline in North America' at 2025 Skytrax World Airline Awards. Air Canada is Canada's largest airline, the country's flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Air Canada's Aeroplan program is Canada's premier travel loyalty program, where members can earn or redeem points on the world's largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental partners. Through Air Canada Vacations, it offers more travel choices than any other Canadian tour operator to hundreds of destinations worldwide, with a wide selection of hotels, flights, cruises, day tours, and car rentals. Its freight division, Air Canada Cargo, provides air freight lift and connectivity to hundreds of destinations across six continents using Air Canada's passenger and freighter aircraft. Air Canada's climate ambition includes a long-term aspirational goal of net-zero greenhouse gas emissions by 2050. For additional information, please see Air Canada's TCFD disclosure. Air Canada shares are publicly traded on the TSX in Canada and the OTCQX in the US.
The Wire
6 hours ago
- The Wire
Setting the Standard: NetRack Recognized as a Top Server Rack Manufacturer in India
Bangalore, Karnataka, India (NewsVoir) Netrack - a pioneer in data center and IT infrastructure solutions, has extensive experience in manufacturing and delivering cutting-edge rack solutions across India. It is this long-standing presence and consistent performance that positioned Netrack as a trusted name in IT and data center infrastructure. Known for its commitment to innovation, quality, and sustainable design, Netrack has consistently delivered cutting-edge server racks, Network racks and data center solutions that cater to a wide range of industries including - IT, telecom, BFSI, healthcare, and government sectors. This ensures Netrack's mission to empower digital infrastructure with high-performance, efficient, and scalable solutions. Being recognized as the top server rack manufacturers in India reflects the relentless dedication of each team member. It also proves the pursuit of excellence, and unwavering commitment to customer satisfaction. The truth is Netrack, don't just build racks, it is about building the foundation for future digital innovation. With a state-of-the-art manufacturing facility in Bangalore and a strong nationwide presence, Netrack continues to lead the charge in designing racks that are not only technically superior but also energy-efficient and compliant with international standards such as UL, ISO, and RoHS. As data centers continue to evolve, its flagship products have been widely embraced for their robust engineering, thermal management, and modular scalability. Netrack leading the server rack manufacturing didn't happen in a day. This position was established over a period of two decades of proven expertise in design and deployment. The company's products are fully compliant with global safety and quality standards, ensuring reliability and performance across diverse environments. Also, with the ability to deliver customized solutions to address the evolving demands of modern IT infrastructure – helped Netrack make a difference. Additionally, the company is widely recognized for championing eco-friendly manufacturing practices, reinforcing its commitment to sustainability and responsible innovation. Hence, the recognition as a top manufacturer not only validates Netrack's legacy but also sets a benchmark for the industry. As India's digital landscape expands, Netrack remains firmly positioned to support the growth of enterprise networking, and mission-critical IT systems. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
The Wire
9 hours ago
- The Wire
Bajaj Finance Loan Utsav: Apply for Personal Loan Online and Manage Urgent Expenses within Hours*
From funding travel plans to handling emergencies, customers can now access customised loan solutions with just a few clicks Pune, Maharashtra, India (NewsVoir) Bajaj Finance has announced the launch of its highly anticipated Loan Utsav, a limited-period financial event offering exclusive deals, instant approvals, and seamless access to various loans. Whether individuals are planning a vacation, renovating their home, or managing medical emergencies, —this is the ideal time to apply for a personal loan online and take advantage of tailored benefits. The Loan Utsav aims to make the borrowing experience smoother and more accessible. With just a few clicks, applicants can explore customised personal loan solutions and secure attractive terms—all through a completely digital journey. Why the Bajaj Finance Loan Utsav stands out 1. Pre-approved offers for quicker access to funds Existing customers may be eligible for a pre-approved personal loan offer – which can be accessed using just their mobile number and OTP. 2. Instant online application with minimal documentation Customers can apply for a personal loan online and receive approval within minutes*. There is no need for lengthy paperwork or branch visits—just a quick, transparent application experience from start to finish. 3. Attractive loan offers with flexible repayment options During the Loan Utsav, eligible borrowers can enjoy competitive interest rates, high loan amounts of up to Rs. 55 lakh, and tenure options ranging from 12 months to 96 months. Customers can choose a repayment plan that suits their budget and lifestyle. 4. Personalised deals for salaried and self-employed individuals For salaried professionals or individuals who run their own business, Bajaj Finance offers tailored loan solutions based on income, credit profile, and other eligibility parameters. 5. Personal loan EMI calculator that helps customers plan better Before applying, customers can use the free personal loan EMI calculator available on the Bajaj Finserv website. This tool helps in estimating the monthly EMI based on the loan amount, interest rate, and tenure—helping borrowers plan their repayment comfortably. Here is how customers can apply for a personal loan during Loan Utsav 1. Visit the Bajaj Finserv website Head to the official Bajaj Finserv Personal Loan page. 2. Check offer Enter the mobile number and OTP to check for personalised offers. 3. Submit the online application and documents Customers with a pre-approved offer can go ahead with the loan amount or choose a lower value. Customers without an offer can enter the amount they need and continue the application. 4. Final steps Based on the eligibility and documents, the application will be approved, and funds will be disbursed. The Bajaj Finance Loan Utsav gives customers access to credit with complete transparency, speed, and flexibility. With the option to apply for a personal loan online, finances can be managed easily, without disrupting the daily routine. Bajaj Finance encourages eligible individuals to make the most of this festive financial opportunity. With attractive offers, fast processing, and a 100% digital journey, the Loan Utsav promises a smooth borrowing experience. Visit the Bajaj Finserv website today to explore available options and apply for a personal loan online. *Terms and conditions apply. *These offers will be valid for the duration of the Loan Utsav, from 1st to 31st July 2025. Bajaj Finance Limited Bajaj Finance Ltd. ('BFL', 'Bajaj Finance', or 'the Company'), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1 for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB /Positive and a short-term rating of B by S&P Global ratings. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
