Latest news with #TruecallerAds
Web Release
24-07-2025
- Business
- Web Release
Truecaller Ads Strengthens Focus in Middle East and Africa with Appointment of Saraswati Agarwal as Regional Sales Head
Truecaller, the leading global communications platform, has announced the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions for the important MEA region. This strategic move underscores Truecaller's commitment to strengthening its Ad Solutions portfolio, aiming to deliver innovative, seamless digital experiences to its rapidly growing user base. In her new role, Saraswati will play a pivotal part in helping brands differentiate themselves and effectively connect with potential customers through Truecaller's advanced advertising offerings. Saraswati has over 15 years of prior experience in the industry with companies such as Bloomberg, CNN, ITP Media group, driving revenue growth and market expansion across luxury, digital, and media sectors. She has a degree in Electronics and Telecommunications from the University of Mumbai. 'I'm pleased to welcome Saraswati to the Truecaller team,' said Hemant Arora, VP, Global Ad Sales Business, Truecaller. 'Truecaller has become a household name across key African markets like Egypt, Nigeria, South Africa, and Kenya; some of the most noteworthy and strategically important regions within MEA. Our strong market presence, combined with deep user engagement, has fueled the rapid growth of our advertising business. With over 34 strategic partners in the region, Truecaller Ads has built a solid foundation, and we're now entering an exciting new phase of expansion. 'With Saraswati's appointment, we're strengthening our sales footprint across these key markets to offer more tailored, locally-relevant support to our partners and growing advertiser base. She brings a proven track record in digital advertising and deep regional expertise—perfectly aligned with our ambition to deliver innovative digital solutions and the highest level of customer service.' 'I am thrilled to join Truecaller at such an exciting time of growth and innovation,' said Saraswati Agarwal, Regional Sales Head for the Middle East and Africa at Truecaller. 'With the launch of our new, high-impact ad formats, we are uniquely positioned to help brands connect more effectively with their audiences. I look forward to working closely with our partners to deliver smart, performance-driven advertising solutions that truly resonate across the region. 'Looking ahead, I am excited to contribute to Truecaller's mission and broaden our footprint in MEA by unlocking new opportunities and building long-term value for our customers.' The advertising market in the MEA region is experiencing significant growth, particularly in the digital realm with the Advertising Market projected to reach USD 44,827 million by 2032, growing at a CAGR of 23.9% from 2024-2032 as per recent reports, fueled by increasing internet and smartphone penetration. Brands are shifting focus to programmatic advertising, mobile video, and influencer marketing to target the region's young, tech-savvy population. Truecaller Ads solutions offer clients a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention.
Business Standard
01-07-2025
- Business
- Business Standard
Truecaller Ads Launches 'Truecaller Play', a New Suite of Interactive Mobile Ad Formats for Brands
NewsVoir Bangalore (Karnataka) [India], July 1: Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today's mobile-first environment. Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform's existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time. Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention--when distractions are minimal and intent is high. With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement. Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, "At Truecaller ads, we've always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we're not just introducing another ad product; we're offering brands a rare opportunity to connect during moments of genuine user focus. It's about placing your story exactly where attention is highest and distractions are lowest. That's the power and promise of Truecaller Play." Key Features of Truecaller Play for advertisers: * Custom Rich Media Formats: From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action. * Native Experience: Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural. * In-House Creative Support: Truecaller Ads provides internal creative support to help brands develop custom rich media ads. * Precision Targeting at Scale: Using Truecaller's unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale. Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands.
The Wire
01-07-2025
- Business
- The Wire
Truecaller Ads Launches 'Truecaller Play', a New Suite of Interactive Mobile Ad Formats for Brands
Bangalore, Karnataka, India (NewsVoir) Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today's mobile-first environment. Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform's existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time. Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention—when distractions are minimal and intent is high. With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement. Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, "At Truecaller ads, we've always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we're not just introducing another ad product; we're offering brands a rare opportunity to connect during moments of genuine user focus. It's about placing your story exactly where attention is highest and distractions are lowest. That's the power and promise of Truecaller Play." Key Features of Truecaller Play for advertisers: • Custom Rich Media Formats: From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action. • Native Experience: Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural. • In-House Creative Support: Truecaller Ads provides internal creative support to help brands develop custom rich media ads. • Precision Targeting at Scale: Using Truecaller's unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale. About Truecaller and Truecaller Ads Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands. Visit for more information. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Fashion Value Chain
01-07-2025
- Business
- Fashion Value Chain
Truecaller Ads Launches ‘Truecaller Play', a New Suite of Interactive Mobile Ad Formats for Brands
Truecaller Ads, the advertising arm of the leading global communications platform, announced the launch of Truecaller Play : a comprehensive suite of rich media advertising solutions designed to transform how brands connect with consumers in today's mobile-first environment. Truecaller Ads launches Truecaller Play Over the past year, Truecaller Ads has consistently introduced new and improved offerings to meet the evolving needs of digital marketers. Truecaller Play is the latest addition, perfectly complementing the platform's existing high-impact, top-of-the-funnel solutions the 3 billion daily Roadblock and Truecaller Masthead,, all these powered by first-party data that ensures precision targeting at scale; allowing brands to reach the right audiences at the right time. Truecaller Play provides advertisers with a powerful toolkit of video-first, interactive, and immersive ad formats that integrate seamlessly into the Truecaller app experience. This enables brands to create more engaging, high-recall brand moments during critical points of user attention-when distractions are minimal and intent is high. With over 10,000 advertisers globally and more than 5 billion daily brand impressions, Truecaller has established itself as a performance-driven platform. Now, with the launch of Play, advertisers can go beyond traditional display and tap into dynamic creative formats that foster meaningful, long-term consumer engagement. Hemant Arora, VP, Global Ad Sales Business, Truecaller, said, 'At Truecaller ads, we've always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we're not just introducing another ad product; we're offering brands a rare opportunity to connect during moments of genuine user focus. It's about placing your story exactly where attention is highest and distractions are lowest. That's the power and promise of Truecaller Play.' Key Features of Truecaller Play for advertisers: Custom Rich Media Formats : From standard video to custom-built cinematic experiences, Truecaller Play offers a wide range of ad formats tailored to specific business goals, from building awareness to driving action. Native Experience : Ads blend seamlessly into the familiar Truecaller interface, creating a smooth user journey that feels natural. In-House Creative Support : Truecaller Ads provides internal creative support to help brands develop custom rich media ads. Precision Targeting at Scale: Using Truecaller's unique first-party data, advertisers can accurately reach high-intent audiences on a massive scale. About Truecaller and Truecaller Ads Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands. Visit for more information.
Fashion Value Chain
22-05-2025
- Business
- Fashion Value Chain
Truecaller Ads Launches Masthead: Brings Brands to the Forefront of Mobile Attention
In a move set to redefine mobile advertising, Truecaller, the global communications platform, has unveiled the Truecaller Masthead, a powerful new ad format that places brands directly on one of the most viewed and trusted screens in the mobile experience: the primary caller ID screen. Truecaller launches Masthead, a powerful new Ad format This isn't just another ad space. It's a moment of undivided attention when over a billion times a day, users around the world glance at their phones to see who's calling. Now, brands can be part of that moment. With Truecaller Masthead, advertisers can claim a 100% share of voice, with zero competing content. It's a clean, clutter-free canvas for storytelling delivered at a high-trust, high-visibility touchpoint. Whether it's bold display, dynamic GIFs, Rich HTML, creatives, the format flexes to match a brand's unique voice. Backed by Truecaller's core pillars of safety, trust, and identity, Masthead ads offer more than just impressions. They offer relevance-enhanced by advanced targeting capabilities that tap into demographics, geography, custom segments, and first-party insights to deliver precision at scale. As consumers become harder to reach and attention becomes more fragmented, Truecaller Masthead presents marketers with a rare opportunity: a moment of true focus, already embedded in users' daily habits, and wrapped in the credibility of a platform trusted by hundreds of millions. For brands looking to cut through the noise and be seen where it truly matters-this is the call you've been waiting for. Speaking on the launch, Hemant Arora, VP, Global Ads Business at Truecaller said, 'We've built Truecaller to bring trust, efficiency and clarity to communication. With Truecaller Masthead, we're extending that same philosophy to brands, giving them a high-attention space to show up clearly, meaningfully, and without the noise of competing messages. In a time when brands are constantly competing for attention, Truecaller Masthead offers a space that's both exclusive and effective.' The solution has already been tested in its beta phase by leading brands such as Amazon Prime, Havells, and Godrej, delivering impressive viewability of 75% (with some campaigns trending as high as 90% viewability). Saurabh Saini, Head, Digital Marketing & Communication, Havell's India, said, 'The innovative Caller ID campaign with Truecaller Ads has been a great plus for our brand visibility strategy. The ability to achieve significant reach of 11 million unique users in our target segments with such innovation has exceeded our expectations. This partnership has opened up an entirely new way of connecting with our audience in a clutter free and highly visible way.' With declining attention on traditional ad formats and increasing ad fatigue, Truecaller Masthead provides brands a timely alternative, offering scale, exclusivity, and relevance. About Truecaller and Truecaller Ads Truecaller is an essential part of everyday communication for over 450 million active users, with more than a billion downloads since launch and close to 56 billion unwanted calls identified and blocked in 2024 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising the primary revenue stream for Truecaller. Truecaller Ads serves 5 billion impressions every day and is trusted by over 10,000 brands. Visit for more information.
