Live updates: The 29+ best Prime Day deals that are actually worth your money from Apple, Dyson, Kindle and more

NBC News

08-07-2025

Amazon Prime Day, aka the biggest sale of the year so far, is officially here. Prime members have four days (yes, four) to shop exclusive discounts across categories, including tech, beauty, home and kitchen, plus take advantage of limited-time promotions like Lightning Deals. And while hundreds of deals are available to shop right now, they're not all worthwhile — in fact, most aren't. As shopping editors, we get an advanced preview of the deals, so I spent the past few weeks combing through discounts to find the ones I think are actually worth adding to your cart.
I've covered Prime Day for the past six years and in that time, I've perfected the deal hunting process. I look for items that are: 20% off or more, highly rated from hundreds of reviews and at its lowest price in at least three months. Every single deal I recommend below meets those qualifications, and I'll update this list live throughout Prime Day as more drop.
Best Prime Day deals 2025
Out of all the teeth whitening strips we've tested, these are our favorite because they're easy to use and highly effective. Strips are coated in a layer of hydrogen peroxide to remove stains, and they're flexible, so they mold to the shape of your mouth. There's 44 strips in the box, which is enough for 22 treatments — 20 are 45-minute standard treatments, and two are 60-minute express treatments.
Track workouts, daily activity, sleep, health metrics like heart rate and more with this smartwatch. It's water-resistant, so you can swim with it, and it connects to your phone, letting you answer calls and texts. The watch's battery lasts for about 18 hours when it's fully charged, and 30 minutes in the included charger gives you about 80% battery, according to Apple.
It's always a good idea to have extra batteries at home, especially to put in your emergency kit and power kids toys, remotes and flashlights. This pack comes with 32 AA alkaline batteries, which last up to 10 years if they're unused, according to the brand.
This corded vacuum can clean dirt, pet hair and other messes on all floors in your home. It has a detachable pod and long nozzle, letting you clean hard-to-reach areas like above door frames, on stairs and under furniture. The vacuum is built with a HEPA filter to trap allergens like dust and pollen, and it comes with crevice and upholstery tools.
LifeStraw's personal filter can remove over 99% of bacteria, parasites and microplastics from water, making it ideal to bring with you while camping or hiking, or pack in an emergency kit. The tool can filter up to 1,000 gallons of water before you need to replace it. It has a cap to protect the part you sip from, and a layard so you can put it around your neck.
The Dyson Airwrap simultaneously dries and styles your hair, letting you create curly, wavy and straight styles without causing heat damage, according to Dyson. It comes with three interchangeable attachments: a smoothing dryer, round volumizing brush and long barrel. The Airwrap also has a cool shot button.
Dermatologists we've talked to say Differin Gel is one of the best acne treatments. It's an over-the-counter retinoid made with 0.1% adapalene, and it works best if you apply it to your entire face once daily, according to the brand.
The Little Green Machine helps you get stains out of upholstered furniture, carpets, area rugs, car seats and more. It has two 48-ounce tanks to separate cleaning solution from dirty liquid, and the head on the end of its long hose lets you spray cleaner on messes, scrub and suction them. You get a bottle of Bissell's Oxy Formula with your purchase, as well as a tough stain tool, self-cleaning hose tool and spraying crevice tool.
This Kindle gives you 12 weeks of battery life on a single charge, according to the brand, and it's thin and lightweight, making it easy to travel with. It also has a 7-inch glare-free screen and an adjustable warm light so you can clearly see text in any environment. The e-reader is water-resistant, too — you can use it at the beach, by the pool or in the bath without worrying about splashes.
'I'm a devoted hardcover fan, but I still can't live without my Kindle,' says NBC Select editor Lindsay Schneider, who's used a number of Kindle models over the years, courtesy testing samples from Amazon. 'It really is impossible to live without once you try it. It makes it a whole lot easier to read on the go and outside. The battery is quite impressive too, I feel like I never have to charge it.'
You'll wake up with smooth, moisturized lips when you leave this mask on overnight, says NBC Select updates editor Mili Godio. 'I use Laneige's lip mask on days when my lips are super dry and it makes my nighttime routine so much more luxurious,' she says. 'My lips feel so soft after I apply it, and I love using the little included spatula.' The lip mask is made with hydrating ingredients like vitamin C, murumuru seed and shea butters, antioxidants and coconut oil.
See, hear and speak to visitors with Blink's Video Doorbell. It runs on AA batteries, has a two-year battery life and doesn't require wiring, according to the brand. The camera gives you a head-to-toe view when you livestream footage through the Blink app, which also sends you real-time notifications when it detects people at your door.
You can massage Sol De Janiero's highly rated body cream onto your butt, legs, arms and stomach area to moisturize and tighten skin, according to the brand. The viral scented formula has notes of salted caramel, pistachio and vanilla, and once you run out, you can refill the container instead of throwing it out.
Once you plug this Fire Stick into your TV's HDMI port, you can enjoy your favorite shows, movies and music via streaming services or cable. It comes with an Alexa Voice Remote, and you can bring the device with you on trips to use in hotels or rental homes.
Stocking up on essentials during Prime Day is one of the best ways to save long-term — you'll eventually need more garbage bags, so you might as well buy them on sale. This box comes with 110 13-gallon trash bags, which have two layers for added leak protection and a Febreeze scent.
This rechargeable electric toothbrush has all of the features dentists told us to look for while shopping: a pressure sensor, a two-minute timer and brush head change alert. You can also choose from three cleaning modes. The toothbrush comes with a travel case and two extra brush heads.
Best Prime Day sales
Here are the best Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below.
Up to 45% off Dyson vacuums, air purifiers and hair tools
Up to 55% off Ring doorbells, cameras and alarms
Up to 34% off Celsius Energy and Hydration products
Up to 40% off Breville kitchen appliances
Up to 20% off The Ordinary skin and hair care
Up to 50% off iRobot vacuums and mops
Up to 30% off Olaplex hair care
Up to 44% off Premier Protein shakes and protein powders
Up to 20% off Dawn dish soaps and sprays
Up to 20% off Peloton exercise equipment
Best sales at other retailers
Target: Shop Target Circle Week through Jul. 12
Walmart: Shop Walmart+ Week through Jul. 13
Best Buy: Shop the Black Friday in July sale through Jul. 13
Nordstrom: Shop the Nordstrom Anniversary Sale through Aug. 3
How I found the best Prime Day deals
All of my recommendations above are based on NBC Select's previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award and Giftable Tech Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are 20% off or more, and highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I'm a reporter for NBC Select who has covered Amazon Prime Day since 2020. In addition to writing about the best deals, I also wrote about what's included in a Prime membership, the history of Prime Day and what to buy and skip this year. Prior to Amazon's flagship sale, I previewed a list of deals from the retailer and sorted through them to find worthwhile sales you should know about.