MR.DIY Announces Rajkummar Rao as the Brand Ambassador with their 'Milega kya, Mat Pooch – MR.DIY has Sabkuch' campaign

The Wire

3 days ago

Campaign film link: https://www.instagram.com/reel/DLrGKtyosho/?igsh=bDVibnN3MWgzYmc= MUMBAI, India, July 4, 2025 /PRNewswire/ -- MR.DIY, Asia's largest home improvement and lifestyle retail chain, is delighted to announce the appointment of celebrated actor, Mr. Rajkummar Rao as its brand ambassador. This exciting partnership kicks off with the launch of a spirited, all-India campaign centred around the catchy and confident tagline: 'Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.' MR.DIY is one of the fastest growing retail chains in the country. It has quickly become a household name, with a presence across more than 110 cities in India and expanding rapidly. Over the last 4-5 years, MR.DIY has established more than 2 million sq. ft. of retail space, with a bold vision to grow this to 5 million sq. ft. in the next five years. With thoughtfully selected products across 10 essential categories—ranging from household, home decor, stationery, fashion accessories, toys, tech accessories, festive décor, and more—the brand brings simplicity, affordability, style, and joy into daily living. Each MR.DIY store houses over 15,000 thoughtfully selected products. Whether one is looking for everyday essentials or delightful surprises, MR.DIY makes it easy to find what one needs—and more.
Guided by a philosophy of delivering genuine value to customers, MR.DIY proudly stands by its promise of 'Always Low Prices'. Affordability isn't just a pricing strategy—it's a core part of the brand's identity. With prices starting as low as INR 19, MR.DIY ensures that quality and variety remain accessible to all. This commitment to value makes MR.DIY a trusted destination for families seeking smart, budget-friendly choices without compromise.
In the first campaign film, Rajkummar Rao will don the role of a witty, relatable reporter, spotlighting MR.DIY's wide variety and budget-friendly range while connecting with audiences through a charming mix of humour and heartfelt relatability. The campaign brings to life the sense of wonder and satisfaction that customers experience inside every MR.DIY store. It celebrates the delight of unexpected finds and the joy of affordable indulgence, positioning the brand as a destination that offers 'something for everyone in the household'.
MR.DIY India's Senior Spokesperson proudly announced that this is a proud and defining moment for MR.DIY India. Rajkummar Rao embodies the essence of the brand—genuine, versatile, and deep connection with the everyday Indian. Mr. Rao represents the values company cherishes most—accessibility, variety, and the simple joy found in everyday moments. With this campaign, MR.DIY is not only strengthening the brand presence but reaffirming its commitment to offering more; more variety, more value, and more reasons to smile. 'Milega Kya, Mat Pooch – MR.DIY Has SABKUCH' isn't just a tagline, rather it captures the wonder that unfolds within each of the stores everyday.
Rajkummar Rao added, "I'm genuinely thrilled to be associated with MR.DIY because this is one of the favourite shopping destinations for me and my family. From the moment I stepped into their store, I felt like a kid in a wonderland—surrounded by smart, joyful, and surprisingly useful finds at every turn. It's more than just a shopping experience; it's a place where every day needs meet unexpected delights. I have a deep respect for brands that add real, tangible value to people's lives, and MR.DIY does that with heart. The campaign line, 'Milega Kya, Mat Pooch', beautifully captures that feeling of joyful discovery—the kind that makes you smile because you found something you didn't even know you were looking for. Bringing that essence alive on screen was not just fun—it was meaningful." Since its beginning in India, MR.DIY has grown at an extraordinary pace, now proudly serving over 330 stores nationwide while bringing joy and reaching over 30 million households. As the brand sets its sights on expanding further—notably across South India—this campaign marks a defining chapter in its journey to connect with a broader audience through multiple channels such as digital platforms, radio, influencer collaborations and other on-ground activations.
About MR.DIY MR.DIY India, one of Asia's fastest-growing home improvement and lifestyle retail chains, with over 4,500 stores across 14 countries. In India, it has rapidly become a go-to destination for shoppers seeking quality, variety, and value. With more than 15,000 thoughtfully curated productsacross 10 essential categories, MR.DIY continues to make everyday living simpler, more enjoyable, and a little more delightful for everyone.
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