Latest news with #MR.DIY
The Wire
04-07-2025
- Entertainment
- The Wire
MR.DIY Announces Rajkummar Rao as the Brand Ambassador with their 'Milega kya, Mat Pooch – MR.DIY has Sabkuch' campaign
Campaign film link: MUMBAI, India, July 4, 2025 /PRNewswire/ -- Asia's largest home improvement and lifestyle retail chain, is delighted to announce the appointment of celebrated actor, Mr. Rajkummar Rao as its brand ambassador. This exciting partnership kicks off with the launch of a spirited, all-India campaign centred around the catchy and confident tagline: 'Milega Kya, Mat Pooch – Has SABKUCH.' is one of the fastest growing retail chains in the country. It has quickly become a household name, with a presence across more than 110 cities in India and expanding rapidly. Over the last 4-5 years, has established more than 2 million sq. ft. of retail space, with a bold vision to grow this to 5 million sq. ft. in the next five years. With thoughtfully selected products across 10 essential categories—ranging from household, home decor, stationery, fashion accessories, toys, tech accessories, festive décor, and more—the brand brings simplicity, affordability, style, and joy into daily living. Each store houses over 15,000 thoughtfully selected products. Whether one is looking for everyday essentials or delightful surprises, makes it easy to find what one needs—and more. Guided by a philosophy of delivering genuine value to customers, proudly stands by its promise of 'Always Low Prices'. Affordability isn't just a pricing strategy—it's a core part of the brand's identity. With prices starting as low as INR 19, ensures that quality and variety remain accessible to all. This commitment to value makes a trusted destination for families seeking smart, budget-friendly choices without compromise. In the first campaign film, Rajkummar Rao will don the role of a witty, relatable reporter, spotlighting wide variety and budget-friendly range while connecting with audiences through a charming mix of humour and heartfelt relatability. The campaign brings to life the sense of wonder and satisfaction that customers experience inside every store. It celebrates the delight of unexpected finds and the joy of affordable indulgence, positioning the brand as a destination that offers 'something for everyone in the household'. India's Senior Spokesperson proudly announced that this is a proud and defining moment for India. Rajkummar Rao embodies the essence of the brand—genuine, versatile, and deep connection with the everyday Indian. Mr. Rao represents the values company cherishes most—accessibility, variety, and the simple joy found in everyday moments. With this campaign, is not only strengthening the brand presence but reaffirming its commitment to offering more; more variety, more value, and more reasons to smile. 'Milega Kya, Mat Pooch – Has SABKUCH' isn't just a tagline, rather it captures the wonder that unfolds within each of the stores everyday. Rajkummar Rao added, "I'm genuinely thrilled to be associated with because this is one of the favourite shopping destinations for me and my family. From the moment I stepped into their store, I felt like a kid in a wonderland—surrounded by smart, joyful, and surprisingly useful finds at every turn. It's more than just a shopping experience; it's a place where every day needs meet unexpected delights. I have a deep respect for brands that add real, tangible value to people's lives, and does that with heart. The campaign line, 'Milega Kya, Mat Pooch', beautifully captures that feeling of joyful discovery—the kind that makes you smile because you found something you didn't even know you were looking for. Bringing that essence alive on screen was not just fun—it was meaningful." Since its beginning in India, has grown at an extraordinary pace, now proudly serving over 330 stores nationwide while bringing joy and reaching over 30 million households. As the brand sets its sights on expanding further—notably across South India—this campaign marks a defining chapter in its journey to connect with a broader audience through multiple channels such as digital platforms, radio, influencer collaborations and other on-ground activations. About India, one of Asia's fastest-growing home improvement and lifestyle retail chains, with over 4,500 stores across 14 countries. In India, it has rapidly become a go-to destination for shoppers seeking quality, variety, and value. With more than 15,000 thoughtfully curated productsacross 10 essential categories, continues to make everyday living simpler, more enjoyable, and a little more delightful for everyone. Photo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).
Malaysian Reserve
04-07-2025
- Entertainment
- Malaysian Reserve
MR.DIY Announces Rajkummar Rao as the Brand Ambassador with their 'Milega kya, Mat Pooch
Campaign film link: MUMBAI, India, July 4, 2025 /PRNewswire/ — Asia's largest home improvement and lifestyle retail chain, is delighted to announce the appointment of celebrated actor, Mr. Rajkummar Rao as its brand ambassador. This exciting partnership kicks off with the launch of a spirited, all-India campaign centred around the catchy and confident tagline: 'Milega Kya, Mat Pooch – Has SABKUCH.' is one of the fastest growing retail chains in the country. It has quickly become a household name, with a presence across more than 110 cities in India and expanding rapidly. Over the last 4-5 years, has established more than 2 million sq. ft. of retail space, with a bold vision to grow this to 5 million sq. ft. in the next five years. With thoughtfully selected products across 10 essential categories—ranging from household, home decor, stationery, fashion accessories, toys, tech accessories, festive décor, and more—the brand brings simplicity, affordability, style, and joy into daily living. Each store houses over 15,000 thoughtfully selected products. Whether one is looking for everyday essentials or delightful surprises, makes it easy to find what one needs—and more. Guided by a philosophy of delivering genuine value to customers, proudly stands by its promise of 'Always Low Prices'. Affordability isn't just a pricing strategy—it's a core part of the brand's identity. With prices starting as low as INR 19, ensures that quality and variety remain accessible to all. This commitment to value makes a trusted destination for families seeking smart, budget-friendly choices without compromise. In the first campaign film, Rajkummar Rao will don the role of a witty, relatable reporter, spotlighting wide variety and budget-friendly range while connecting with audiences through a charming mix of humour and heartfelt relatability. The campaign brings to life the sense of wonder and satisfaction that customers experience inside every store. It celebrates the delight of unexpected finds and the joy of affordable indulgence, positioning the brand as a destination that offers 'something for everyone in the household'. India's Senior Spokesperson proudly announced that this is a proud and defining moment for India. Rajkummar Rao embodies the essence of the brand—genuine, versatile, and deep connection with the everyday Indian. Mr. Rao represents the values company cherishes most—accessibility, variety, and the simple joy found in everyday moments. With this campaign, is not only strengthening the brand presence but reaffirming its commitment to offering more; more variety, more value, and more reasons to smile. 'Milega Kya, Mat Pooch – Has SABKUCH' isn't just a tagline, rather it captures the wonder that unfolds within each of the stores everyday. Rajkummar Rao added, 'I'm genuinely thrilled to be associated with because this is one of the favourite shopping destinations for me and my family. From the moment I stepped into their store, I felt like a kid in a wonderland—surrounded by smart, joyful, and surprisingly useful finds at every turn. It's more than just a shopping experience; it's a place where every day needs meet unexpected delights. I have a deep respect for brands that add real, tangible value to people's lives, and does that with heart. The campaign line, 'Milega Kya, Mat Pooch', beautifully captures that feeling of joyful discovery—the kind that makes you smile because you found something you didn't even know you were looking for. Bringing that essence alive on screen was not just fun—it was meaningful.' Since its beginning in India, has grown at an extraordinary pace, now proudly serving over 330 stores nationwide while bringing joy and reaching over 30 million households. As the brand sets its sights on expanding further—notably across South India—this campaign marks a defining chapter in its journey to connect with a broader audience through multiple channels such as digital platforms, radio, influencer collaborations and other on-ground activations. About India, one of Asia's fastest-growing home improvement and lifestyle retail chains, with over 4,500 stores across 14 countries. In India, it has rapidly become a go-to destination for shoppers seeking quality, variety, and value. With more than 15,000 thoughtfully curated products across 10 essential categories, continues to make everyday living simpler, more enjoyable, and a little more delightful for everyone. Photo:
Hype Malaysia
23-05-2025
- Entertainment
- Hype Malaysia
Shila Amzah, Jaclyn Victor & More To Perform At MR.DIY's 20th Anniversary Concert This July
Malaysia's top home improvement retailer is turning 20 – and they're celebrating that milestone with a bang! The ' 20th Anniversary Celebration Night' is happening this July – and it's set to be an unforgettable event filled with music, lights, food, and excitement! The brand recently unveiled details for their ' 20th Anniversary Celebration Night', happening on 11th July 2025 (Friday) at Stadium Merdeka. As the name suggests, this upcoming event celebrates the retailer's 20th year of operations. The celebration includes a laser light show, photo spots, F&B booths, a lucky draw and a live concert featuring some of Malaysia's biggest stars. Powerhouse vocalists Shila Amzah and Jaclyn Victor are among the stars set to perform at the anniversary bash. Musical trio 3P and singer Jeryl Lee (李佩玲) are also part of the line-up, bringing their fun dance moves and powerful vocals to the stage. However, teases that more artists will join the celebration, so stay tuned to see which stars will be gracing the already star-studded event. Getting your tickets is also as easy as shopping at Just spend a minimum of RM40 on a single receipt at any store nationwide, fill out the provided form, wait for your confirmation, and you're ready to party! The form will be available to the public on 31st May 2025 (Saturday) at 10am. Seats are limited, so be quick, or you'll miss out on this opportunity. Here are all the details you need to know: 20th Anniversary Celebration Night Date: 11th July 2025 (Saturday) Time: 5:30pm – 11:30pm Venue: Stadium Merdeka Artist Line-up: Shila Amzah, Jaclyn Victor, 3P, Jeryl Lee (李佩玲), and more to be announced Tickets: Tickets are available from 31st May 2025 onwards on a first-come-first-serve basis. Limited to 3,000 winners. For more information on the event and how to get your tickets, check out Are you ready to party with Source:
