Social media shapes voter views, says ex-New Sabah Times editor
Published on: Thu, Jun 12, 2025 Text Size: KOTA KINABALU: Social media has a powerful influence on how voters perceive political parties, candidates, and key issues, says former New Sabah Times chief editor Ch'ng Boon Heng. He noted that beyond traditional campaigning, parties now use social media to connect with voters more directly and effectively.
Advertisement While traditional media still plays a role, Ch'ng said its slower dissemination makes it less impactful compared to the immediacy of social platforms. 'People rely heavily on social media for information today, but they must be cautious about spreading unverified content. Fake and misleading information is a real concern,' he warned. Commenting in conjunction with National Press Day, Ch'ng emphasised that social media is now a vital tool in shaping public opinion and daily communication. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
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