Pride mattered when it was 'our' holiday. There's nothing to be proud of now.

USA Today

09-06-2025

Pride mattered when it was 'our' holiday. There's nothing to be proud of now. | Your Turn Do you think it's important to have a Pride Month? Are you concerned the Trump administration may try to further infringe upon the rights of LGBTQ+ people? Here's what you said.
You've likely heard the phrase, "Pride started as a riot." And while it's true that pride as we know it grew out of the Stonewall Uprising of June 1969 – the first pride parade took place one year later on June 28, 1970, with protest marches occurring in New York City, Chicago, San Francisco and Los Angeles – LGBTQ+ history is still unfolding today.
Did you know it was still illegal to be gay as recently as 22 years ago? In 2003, the Supreme Court decision in Lawrence v. Texas decriminalized same-sex sexual conduct, ruling state sodomy laws as unconstitutional. And it wasn't until 10 years ago, in 2015, that full marriage equality arrived with the Supreme Court's decision in Obergefell v. Hodges. And it wasn't until 2020 – five years ago – that the Supreme Court ruled protections against workplace discrimination extended to sexual orientation and gender identity.
Under President Donald Trump's second administration, LGBTQ+ rights are back in the spotlight as he issues executive orders banning transgender military servicemembers and rescinding funding from educational institutions that allow trans athletes to compete in sports. So far in 2025, more than 500 bills targeting the LGBTQ+ community have been introduced across America.
As Pride Month 2025 gets underway across the country (albeit with fewer corporate sponsors), we asked what pride means to you – not just the parades, protests and community, but also your feelings, fears and hopes – and whether it can continue to exist in its current form. Here's what readers told us.
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I'm saddened by what pride ‒ and our country ‒ has become
Pride Month was extraordinarily significant to me when it was "our" holiday, until about 15-20 years ago. Since then, it has become a politically divisive public spectacle that is nothing to be proud of. All the corporate trucks and vans with no apparent association to our community, driving slowly down the parade route without even decorating their vehicles, are extravagantly insulting. Recently, there have been more gawking straight families in attendance than LGBTQ+ people.
I'm not at all disappointed with the businesses that are no longer participating in pride events. Their duplicitous "support" only benefited themselves. Our pride is not a commodity, despite the ignorance of younger LGBTQ+ people.
When Pride Month was new in Houston, every business in the Montrose neighborhood closed for the duration of the parade, even the bars. Andy Mills and Ray Hill assumed risks to their lives to direct us participants in the parade down Westheimer Road. They tolerated police raids, arrests and physical abuse by the cops for living authentic lives. They protected marchers from the Ku Klux Klan that threatened us about 40 years ago. Young community members are completely unaware that this is not a frivolous observation.
My wife and I have been exclusively committed for 33 years. In June 2015, the Supreme Court declared our marriage rights and we married the following week. We're in our 70s now and poor. But we're so fearful of President Donald Trump annulling our union that we're selling everything we own to move to Mexico. We have made two frugal trips and now have official Mexican residency cards. We anticipate leaving for good on June 8, the day after my best friend's funeral. We hope never, ever to return.
To the younger LGBTQ+ community: Please educate yourselves. There are only a few of us who were there in the beginning, but we'll be happy to share our information. And the fact is that we feel thoroughly disrespected by you.
— Jazz Paz, 73, Houston
Pride is so much more than rainbows and parades to me
Without a doubt, Pride Month is important, and it means so much more to me than rainbows and parades. From an outside view, it's easy to look at pride as a corporate-centered, rehearsed display of disingenuous virtue signaling. To those of us in the community, that skin-deep assumption is lobbed at us every June.
Pride to me, however, means acceptance. It means reflecting on the endless strife for equality ‒ in marriage, in employment, in housing and in spousal rights. We're celebrating how far we've come, but we're also rallying for the future and the challenges our community still faces.
Corporations and their involvement in Pride Month have long been controversial. Many in our community welcome the awareness, visibility and donations to LGBTQ+ causes. However, others see corporate sponsoring as a market scheme to cash out on our community and its allies by slapping some rainbows on merchandise for a month or making a cliché social media post advertising their support every first of June.
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Indeed, the reversal of several companies this year, deciding that pride is no longer profitable to them during this political climate, has shown just how shallow their sponsorship was all along. When they were given the chance to prove that those who were always skeptical of corporate support of pride were wrong, they didn't hesitate to bend the knee to bigotry and prove the pessimists correct.
The very crux of Trump's second presidency has been to target minorities, whether it be us, racial minorities, the undocumented and many more. I think it's important to point out that just six years ago, Trump was declaring his support for Pride Month on Twitter during his first term. His administration's actions, back then, proved to be the opposite of supporting the LGBTQ+ community, but he still had the gall to at least pretend he cared about us.
Now, Trump wouldn't dare even mention Pride Month in a positive light because the fringe conservative wing he aligns himself with has grown so hateful and obsessed with LGBTQ+ issues that showing any shred of kindness to us would be worthy of excommunication to them.
I would be dumbfounded if the federal government recognized Pride Month during this administration. Cruelty, brashness and classlessness highlight the priorities of this administration. None of these are compatible with pride or what we stand for, so it's easy to see why it's an absolute no for them. Marginalization and apathy are all that Trump and his allies know.
My questions to the older LGBTQ+ generations would be: How have you remained so resilient?
— Jacob Vertrees, 21, Phoenix
My partner and I won't be at Pride Month. I fear for those who will.
I used to think pride was important, but I think that pride, and a lot of other gay events, have been overshadowed by the prevalence and acceptance of drugs in the LGBTQ+ community.
Although we have in the past, my partner and I won't be attending this year, specifically because of this. I think sponsors are pulling out because they don't want to be associated with what it has become.
It took an alarming amount of time for permits to be approved for WorldPride in Washington, DC. I am expecting them to arrest people who congregate on federal lands.
— David Thibodeau, 64, Washington, DC
This is just my 2nd Pride Month out. It feels like finally exhaling.
I think Pride Month's importance cannot be overstated enough. To me, pride means visibility, courage and, most important, joy. It's the exhale of built-up closeted anxiety and fears finally being able to be truly released among a community of those who not only accept you for who you are, but also celebrate it. This will be just my second Pride Month where I'm publicly out, and my grandfather is a gay man who had to live in shame and had the courage to finally come out in the 1980s while his friends died suddenly of AIDS.
Pride is also about honoring those who came before us, who paved the way for our freedom.
I absolutely think corporations and businesses have a role in pride. With such a large, influential monetary impact on society amid a backdrop of volatile and dangerous political rhetoric, corporations have a responsibility and moral obligation to support heritage events like Pride Month. Corporations can make a very powerful impact, which can not only change the lives of those who are struggling but also help boost their own success and productivity. Diversity makes things run smoothly and work better.
Trump is not shy about his direct homophobia, transphobia and attacks against the LGBTQ+ community. His putrid policies, hateful rhetoric and unconstitutional directives purport baseless attacks on the community that do not affect him in any way. If corporations, organizations, communities, lawmakers and individuals do not stand up, mobilize and advocate, we could see our country fall back in time where something as simple as being yourself is punishable by law.
With right-wing extremists at the helm, there is no telling what their next move will be. Would it be surprising? Not at all. But we have the responsibility ‒ as queer people, and those who are allies ‒ to stand up and not allow that to happen. Shunning our pride federally will not and cannot stop celebrations; that's how they win.
How can we rise together to combat this hatred?
— Gillian Gurney, 26, New York City
I'm an educator. I see how meaningful pride is to marginalized students.
As an educator, I realize that marginalized students face daily criticism from false stereotypes, misguided religious zealots and even their parents. Pride Month is not some "liberal" plot. It is a month to recognize marginalized citizens in our society. If we can have Mother's Day, Veterans Day and other events to recognize specific groups, it seems the only ones who dispute helping subgroups are the intolerant haters. Yes to helping anyone in the United States who needs help, not ignoring or hating them.
Since the war on diversity, equity and inclusion began with Project 2025's hope of making America more white-male centric, many American citizens have rejected this arrogant, racist theory. Businesses like Target and Tesla are losing financially and in public opinion.
The Trump administration's goal is to keep the American culture wars as inflamed as possible to deflect from gross mismanagement by Elon Musk and the Republican budget cuts to health care that will decimate senior citizens who rely on Social Security and Medicare for their survival. Sounds a bit like North Korea, does it not?
Why does a mostly white male administration need to target specific communities? Trump is the least Christian president ever; sleeping with a porn star while your wife is pregnant is not found in the New Testament.
— Neil Reilly, 57, Sacramento, California