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Kai Tak football fest a win for Hong Kong as host of elite sporting events

Kai Tak football fest a win for Hong Kong as host of elite sporting events

Hong Kong's football festival, featuring four top teams from England and Italy, thrilled fans, attracted visitors, boosted the economy and showcased the city's credentials as a host for elite sporting events. The two matches capped a successful first five months for the spectacular new Kai Tak Stadium, which welcomed its
1 millionth spectator at the clash between North London rivals Arsenal and Tottenham.
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The attendance for that match set a record for a football game in Hong Kong, as did the festival's other contest, between
Liverpool and AC Milan . Both enjoyed crowds just short of the 50,000 capacity. Kai Tak Sports Park passed a major test, with fans dispersing smoothly after each game. The turnout for the open training sessions particularly impressed the visiting clubs: a total of almost 60,000. The two friendly matches were competitive as the teams, full of stars, prepared for the season ahead. The fans created a vibrant atmosphere.
Hong Kong supporters are generally civilised and sporting. The festival was no exception. Many were experiencing a top-level football match for the first time. The efforts of all four teams were appreciated. The stadium was variously described by visiting players and managers as 'fantastic', 'incredible' and a
'game changer' . There was just a little
criticism of the quality of the playing surface. That should receive attention.
But the clubs also clearly enjoyed being in Hong Kong and welcomed the opportunity to connect with their passionate fans in the city, along with an estimated 40,000 who were visiting. The festival went beyond the two games, with events including meet-and-greets and engagement with famous former players.
There were sales of club merchandise, and restaurants near the stadium reported a significant lift in takings, which is most welcome when the sector is struggling.
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