Hisense launches AI-powered ULED TVs up to 100 inches
The new ULED lineup features expanded big-screen options with all three ranges—the U8QAU, U7QAU, and U6QAU PRO—offering variants up to 100 inches in size. Hisense stated this approach is intended to redefine immersive home viewing for those interested in sport, gaming, or cinema from home.
The 2025 series also introduces a range of enhancements beyond screen size, with next-generation artificial intelligence (AI) processing powering behind-the-scenes refinements to image and sound quality. Central to this is the Hi-View AI Engine PRO, featured in both the U7 and U8 models. This processor uses AI-driven techniques to automatically adjust contrast, colour accuracy, and motion clarity in real time.
Further improvements are noted in local dimming and Quantum Dot (QLED) technology, which have been expanded to deliver deeper blacks and richer colours as well as improved brightness suitable for varying lighting conditions. Also new to the range are advanced features for gaming such as AI-driven motion processing, refresh rates up to 165Hz, and Dolby Vision Gaming for responsive gameplay experiences.
Audio enhancements have also been a focus, with the range receiving Dolby Atmos upgrades, including exclusive "Tuned by Devialet" certification. Hisense explained that this aims to create room-filling, immersive sound for home environments. The smart TV platform has similarly been updated, with the VIDAA U9 operating system being featured across the range to enable streamlined content navigation.
Chris Kotis, Vice President, Sales & Marketing at Hisense Australia and New Zealand, commented: "Following on from the excellent reception we received at CES 2025, we're proud to be launching a lineup that pushes the frontiers of home entertainment. From cutting-edge AI enhancements to immersive big-screen experiences, we're ensuring Aussies can enjoy premium picture quality and state-of-the-art performance—whether you are a movie lover, gamer, or sports fan."
The U8QAU, described by Hisense as its "best in class" Mini-LED offering, boasts peak brightness levels up to 5000 nits and an increase to over 3000 local dimming zones over last year's model. Quantum Dot technology is included to enhance colour accuracy. The model is offered in screen sizes from 65 to 100 inches and features Wi-Fi 6E connectivity along with a 90W Dolby Atmos 4.1.2 channel sound system.
The U7QAU is positioned as a high-performance model for gaming and sports, using Mini-LED Pro technology with a 165Hz refresh rate and four HDMI 2.1 ports. It supports Dolby Vision Gaming, FreeSync Premium Pro, and features 165Hz Game Mode Ultra. Audio is provided by a 60W Dolby Atmos 2.1.2 channel sound system, and available screen sizes range from 55 to 100 inches.
Hisense has included the U6QAU PRO in the ULED lineup as an entry-level, Mini-LED powered product this year. It offers deep contrast, vibrant colours, Dolby Vision, Dolby Atmos with a built-in 2.1 subwoofer, and HDR10+ Adaptive. Targeted at casual viewers and gamers, it supports an enhanced 144Hz native refresh rate, Game Mode Pro, FreeSync Premium, and Wi-Fi 6 across screen sizes from 50 to 100 inches.
The U6 and U7 series are available immediately from selected Australian retailers, with full range availability commencing from 01 May.
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Techday NZ
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