Kai Cenat and Drake Set to Go Live Amid UMG Lawsuit Tension and 'Somebody Loves Me' Contest
Drake
. However, while the general public has been clamoring for this pair to break down submissions for the "Somebody Loves Me" music video contest, the timing is especially perfect.
The public's interest in Cenat was piqued when he was unexpectedly involved in the high-profile lawsuit with Universal Music Group (UMG).
Contest Becomes a Creative Goldmine
The livestream is a more prominent fundraising effort for young creative talent. Back in May, Drake and PartyNextDoor started a contest tied to their collaboration on the track "Somebody Loves Me," whereby developing directors were to submit short video treatments. The catch? Creators were to imagine a worthy concept for the actual music video with a production budget of $15,000 only 20 would be selected.
From all over the globe, submissions flowed in up to May 24. Due to a large number of entries, the decision was made to postpone one day of the scheduled Livestream originally slated for June 11. The interactive show will continue with Cenat and Drake favorably receiving some entries and giving some form of critique to other entries.
Cenat, known for his high-energy streams and cultural commentary, teased the excitement
'First of all Thank you to everyone who shared their video submission for Somebody Loves Me. We were blown away by the creativity and thought poured into each submission... We were suppose to go live today but needed a little extra time to review them. Tomorrow DRAKE & I gonna go through some of the submission with you guys, share some of my favourites and some of the not so good ones and let ya'll know which 20 ppl are is getting money to bring their treatments to life!'
Legal Clouds Hover Over Livestream Buzz
Unexpected tension is such an addition to this moment by Cenat's recent clashes in UMG's ongoing legal spat over Drake's use of copyrighted material amidst his quarrel with Kendrick Lamar. Earlier during a now-viral stream, Cenat was totally flabbergasted upon discovering his name amongst other creators, RDC World and Zias, on the 81-page lawsuit document!
This goes back to the dramatic prelude around Drake's diss track for Kendrick entitled 'Family Matters.' According to Cenat, the Toronto rapper encouraged him to stay live on Twitch until the song dropped-the very act-landed the poor streamer in an unexpected legal mess!
High Stakes and Big Opportunity
Beyond some rumblings, the stream tonight is more than just damage control. It is a time to celebrate creativity, shed some light, and perhaps change the narrative. For 20 fortunate creatives, it is the moment their vision could be realized into a production through the money of one of music's biggest stars. On one side we have controversy, on the other, pure creative energy. All eyes are on Twitch tonight!
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