Next tops MediaVision's UK fashion ranking, Boohoo's demand drops 35%
With 4.63 per cent, ASOS overtook JD Williams and moved from fifth to fourth position.
The top three ranks were unchanged in MediaVision's January-April 2025 Fashion Report since 2024 began, with Next maintaining its lead with a 10.8-per cent share of search demand over TK Maxx (6.25 per cent) and Primark (6.15 per cent). With 4.63 per cent, ASOS overtook JD Williams and moved from fifth to fourth rank. The demand for Boohoo fell by 35-per cent and for Matalan by 22 per cent.
The report uncovers which brands resonate most with UK consumers and which are struggling to stay relevant.
Among the biggest declines in demand were Boohoo (a 35-per cent drop) and Matalan (22 per cent), JD Sports (21 per cent), TK Maxx (16 per cent) and ASOS (12 per cent).
These downward trends reflect increased competition, changing consumer demand, or potentially are a sign of misaligned marketing efforts. Brands may need to rethink their strategies and pay closer attention to evolving market signals if they want to reclaim their standing, a release from MediaVision said.
Social media continues to shape intent, with notable increases in gothic fashion and running shoes.
Key trend standouts for the year to date include polka dot dress (plus 417 per cent), bags for women (plus 55 per cent) and denim dress (plus 30 per cent).
More than ever, consumers are voting with their wallets. As economic pressures persist, brands offering value, convenience and accessibility dominate the digital high street.
Next's consistent dominance is backed by strategic evolution. Its transformation from a traditional high street retailer to an expansive online marketplace is yielding results. Over 1,000 third-party brands now partner with Next to access its customer base, the release said.
Primark's notable rise in share of search coincides with its investment in 'click & collect' services and high-profile collaborations, narrowing the gap with competitors.
Fibre2Fashion News Desk (DS)
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