Expedia Group expands in Mideast with new partnerships
The company's Travel Agent Affiliate Programme (TAAP) is launching in the UAE, providing travel agents with access to Expedia's vast travel inventory and a seamless booking experience.
This will enable travel agents to boost their earnings and grow their business with user-friendly tools and marketing materials.
Expedia Group Media Solutions, the world's travel media network, offers travel partners, brands, and Destination Marketing Organisations targeted solutions to reach, engage, and convert hundreds of millions of travelers worldwide through innovative advertising products.
New partnerships include Experience Abu Dhabi, which showcases Abu Dhabi's beautiful weather, rich heritage, contemporary attractions, and incredible culture through a microsite named Sunshine Pass.
Visit Oman integrates local tours and activities providers onto Expedia Group's platform using API technology and creates a global digital marketing campaign targeting US, UK, and Middle Eastern travelers.
Jordan Tourism taps into Expedia Group's rich social influencer network to highlight Jordan's wonders on social media, resulting in a 9 per cent increase in demand and 17 per cent increase in gross revenue.
Expedia Group also announced new technology partnerships with leading airlines and hotels, enabling Middle Eastern partners to capture more market share and gain visibility to Expedia Group's global traveler base.
Adeera, a Public Investment Fund (PIF) company set to be Saudi Arabia's national hospitality champion, has signed a strategic partnership with Expedia Group, joining their B2B distribution rates programme.
The partnership will enhance Adeera's ability to manage B2B rate distribution for their upcoming hotels in Saudi Arabia while tapping into Expedia Group's extensive global reach and trusted network of B2B partners.
Lastly, Expedia Group has expanded its long-standing partnership with Emirates by fully integrating its New Distribution Capability (NDC) API on Expedia Group brands.
This technology enables Expedia Group to offer Emirates' NDC fares, products, and ancillary services, ultimately improving the traveler flight booking experience.
'We're excited to collaborate with key players in the Middle East travel industry," said Rob Torres, Senior Vice President, Expedia Group Media Solutions. "By combining innovative technology solutions, an expanding travel agent network, and impactful advertising partnerships, we're helping travel partners in the region extend their reach, enhance the traveler experience, and showcase their destinations to a global audience. We're proud to support our partners in driving growth and delivering meaningful results in this important region.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gulf Insider
2 days ago
- Gulf Insider
UAE Passport Ranks as 8th Most Powerful Globally
The United Arab Emirates (UAE) has solidified its position among the world's most powerful passports, climbing to 8th place in the 2025 Henley Passport Index – a remarkable rise from 42nd a decade ago that reflects the country's expanding diplomatic reach and visa liberalisation efforts. UAE passport holders can now travel to 185 destinations without a prior visa, making it the highest-ranked Middle Eastern nation and the only major riser to break into the global Top 10 in recent years. The Henley Passport Index, which is compiled from exclusive travel data provided by the International Air Transport Association (IATA), shows an increasing shift in global mobility power towards Asia and the Gulf region, with emerging economies making steady gains as traditional Western powers experience declines. 'The UAE stands out as a model of strategic diplomacy,' said Dr. Christian H. Kaelin, chairman of Henley & Partners. 'Its rise reflects years of consistent efforts to build reciprocal visa agreements.' Singapore – 193 destinations Japan, South Korea – 190 France, Germany, Italy, Spain, Finland, Denmark, Ireland – 189 Sweden, Netherlands, Portugal, Austria, Belgium, Luxembourg, Norway – 188 Greece, Switzerland, New Zealand – 187 United Kingdom – 186 Malta – 185 United Arab Emirates – 185 Czechia – 184 United States, Canada, Australia, Hungary – 182 Alongside the UAE's gains, Saudi Arabia has added four new visa-free destinations in 2025, increasing its total to 91 and lifting it four places to 54th. China has also significantly expanded its visa openness, now granting visa-free entry to 75 countries, including all Gulf Cooperation Council (GCC) members, various South American nations, and some European states — helping boost mobility for GCC citizens. India has climbed eight spots to 77th, while China ranks 60th, both among the fastest risers in recent years. By contrast, the United States has slipped to 10th place, offering visa-free access to 182 destinations, its lowest ranking in two decades. The United Kingdom now ranks 6th, down from first place in 2015. Other countries experiencing declines include Venezuela, which fell 15 places to 45th, and Canada, which dropped four spots. 'Passport power increasingly reflects active diplomacy and global engagement. Citizens from traditional powers like the US and UK are seeking alternative citizenship and residence options amid rising geopolitical uncertainty,' said Steffen. Also read: Singapore Remains Most Powerful Passport as US and UK Decline, UAE and Emerging Economies Rise
Bahrain This Week
15-07-2025
- Bahrain This Week
TRAVIS SCOTT ADDS ABU DHABI SHOW TO RECORD-BREAKING ‘CIRCUS MAXIMUS' WORLD TOUR
Internationally acclaimed superstar Travis Scott has added a new Abu Dhabi, UAE date to his 2025 CIRCUS MAXIMUS WORLD TOUR. The show is set to take place on Saturday, November 15 at Etihad Park. Promoted by Live Nation Middle East, in partnership with the Department of Culture and Tourism – Abu Dhabi and Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, the limited global run will span six countries, kicking off on Saturday, October 11 in Johannesburg, South Africa at FNB Stadium, before continuing with additional stops in Delhi, India, Seoul, Korea, Sanya, Hainan, China, and Tokyo, Japan. Scott's CIRCUS MAXIMUS WORLD TOUR originally kicked off October 2023 and included 76 sold-out stops across North America, Europe, UK, Latin America, Australia, and New Zealand throughout 2023 and 2024. The tour concluded as the highest grossing rap tour in history with $209.3 million and 1.7 million tickets sold.
Syyaha
14-07-2025
- Syyaha
Mr. Yaseer Bin Bander Alhuozimey Visits 51Talk Global R&D Center to Strengthen Educational Cooperation with Saudi Arabia
14 July 2025 | Riyadh, Saudi Arabia: Renowned Middle Eastern education expert and 51Talk's regional brand ambassador, Mr. Yaseer Bin Bander Alhuozimey, recently visited the 51Talk Global R&D Center to explore opportunities for deeper educational collaboration aligned with Saudi Arabia's Vision 2030. His visit highlighted the shared focus between both sides on empowering young learners through accessible and high-quality English education. During his time at the R&D Center, Mr. Alhuozimey was introduced to 51Talk's personalized learning technologies, global teaching network, and data-driven curriculum research. These capabilities reflect 51Talk's role as a leading edtech platform serving over 40 million learners in 72 countries. Since entering the Saudi market, 51Talk has rapidly grown, reaching over 400,000 users across the Kingdom. The platform's adaptive methodology, one-on-one instruction model, and cultural localization efforts have positioned it as a valuable partner in advancing Saudi Arabia's bilingual and digitally-enabled education strategy. Mr. Alhuozimey expressed appreciation for 51Talk's global vision and its commitment to developing innovative solutions tailored to the needs of Saudi learners. His visit marked a significant step toward stronger ties between international education innovators and the Kingdom's rapidly evolving learning ecosystem.
