Meet men, who turned memes into strength, built Rs 400000000000 company, competing with Amazon, Flipkart, their business is…
This journey began eight years ago. In 2015, Vidit Aatrey and Sanjeev Barnwal, both IIT graduates, quit their jobs to start a business. Their first startup, 'Fashnear,' failed despite all efforts but they even spent entire days outside shops trying to attract customers. Though the failure was disheartening, it gave them the idea for their next venture.
Vidit Aatrey comes from a middle-class family in Meerut. Along with his friend Sanjeev, he founded Meesho. What Was An Idea Behind Meesho?
They noticed that many small shop owners, especially women running businesses from home were using platforms like Facebook and WhatsApp to sell their products. Vidit and Sanjeev saw an opportunity. They decided to build a better platform for these social media sellers, and in 2015, Meesho was born.
Their model allowed users to sell products via social platforms and earn commissions. The two founders also realized that while Amazon and Flipkart focused on big cities, there was a massive untapped market in smaller towns. By the end of 2015, they had started Meesho out of a small two-room flat in Koramangala, Bengaluru. Their dining table became their first office. Memes On Meesho
Meesho's claim of being the most affordable shopping platform triggered a flood of jokes and memes online. But instead of getting offended, Vidit and Sanjeev focused on work. They turned this image of being 'cheap' into their unique selling point (USP) and it worked for them Competing With Amazon and Flipkart
According to a report by Alliance Bernstein, Meesho overtook Amazon and Flipkart in terms of user base growth in FY2023. While Amazon's user base grew by 13% and Flipkart's by 21%, Meesho grew by 32%. In 2023, Meesho became India's No. 1 shopping app, with 145 million downloads, according to Data.ai.
The driver behind Meesho's rapid success was its zero-commission policy sellers paid no commission, helping them to offer products at much lower prices. Meesho now has over 1.1 million sellers and offers products across 700+ categories. Its current valuation is Rs 32,000 crore.
In 2019, Facebook invested Rs 200 crore in Meesho. By 2021, it had reached unicorn status with a $1 billion valuation. In 2022, Meesho surpassed the milestone of 100 million monthly orders.
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Mint
27 minutes ago
- Mint
Top 10 security cameras with audio that bring clear communication, real time updates and smart security into one device
Securing your home isn't just about locks and alarms anymore. With unpredictable schedules, deliveries at odd hours, and long hours away from home, knowing what's happening when you're not there has become a basic need, not a luxury. Families want peace of mind and remote awareness is now part of everyday life. Product Rating Price AI Motion Detection Tapo C520WS 2K QHD 4MP Outdoor Pan/Tilt Security Smart Wi-Fi Camera,IP66 Weatherproof, AI Detection,360° Visual Coverage,Starlight Colour Night Vision, Works with Alexa&Google Home View Details Dual Lens CCTV Cam Camate Arc Duo 3+3MP Dual-Lens (2.4/5 Ghz Wi-Fi Connectivity) Wireless CCTV Security Camera | Two Way Talk | Motion Detection | Colored Night VIsion | Support 256 GB sd card, Onvif (WiFi Connectivity) View Details Two Way Audio Mic Qubo Smart 360° 3MP [2K] CCTV Camera | Wi-Fi Indoor Home Security Cam | AI Person Detection | Automatic Alarm | App Alerts | NightPulse Vision | SD & Cloud Storage | Made in India View Details 1080p HD Live Camera TP-Link Tapo C500 Outdoor Pan/Tilt Home Security WiFi Smart Camera | 2MP 1080p Full HD Live View | 360° Visual Coverage | Night Vision | Support Alexa and Google Assistant | 2-Way Audio View Details 360 Wi-Fi CCTV Camera Imou 5MP CCTV Camera for Home Outdoor, 360° Security WiFi Camera, Full Color Night Vision 30M, Human Detection, 2-Way Talk, Siren Alarm, Compatible with Alexa, Supports 512GB SD Card, IP66, DK7 View Details View More That's where smart cameras step in, especially those with built in audio. Being able to see is useful but being able to hear and respond adds a layer of control most don't realise they need until it's too late. Here are the top 10 security cameras with audio worth considering. This camera brings solid clarity with its 2K QHD lens and a full 360 degree pan and tilt view. With IP66 weatherproofing, it's ready for any season outdoors. The built in starlight sensor gives you coloured night vision even in low light, and AI detection helps catch movement smarter by reducing false alerts. Alexa and Google Home support make it easy to check the feed with a quick voice command. Two-way talk is included for those seeking security cameras with audio. Pan/Tilt 360° horizontal, 130° vertical Night Vision Full colour with starlight sensor Audio Two-way talk with noise cancellation AI Detection Person, motion, line crossing App Support Tapo App, Alexa, Google Home Clear night vision in full colour Smart alerts and full area coverage No onboard battery for backup Requires wired power connection What are buyers saying on Amazon? Setup is easy and video quality is sharp, even at night. You get a reliable outdoor eye that also talks back thanks to audio support. Keeping an eye on more than one angle gets easier with the Camate Arc Duo. With two 3MP lenses built into one unit, it captures a wider field without you needing multiple cameras. The dual-band Wi-Fi (2.4GHz and 5GHz) keeps the stream steady, while coloured night vision gives a clear picture after sunset. It supports two-way talk through a built in mic and speaker, making it part of the growing range of security cameras with audio. Resolution Dual 3MP lenses Connectivity Dual-band Wi-Fi (2.4/5GHz) Storage Up to 256GB microSD Audio Built-in mic and speaker Night Vision Coloured night mode Alerts Motion detection with app push Covers more space with one camera Supports faster 5GHz Wi-Fi Not designed for rough outdoor weather App interface could be smoother What are buyers saying on Amazon? Setup is quick and voice clarity through the app is decent. Adding audio support makes it more helpful for remote interaction. Made for indoor use, this Qubo camera offers a full 360 degree view with crisp 2K resolution. It rotates smoothly to follow movement, and the built-in NightPulse Vision helps keep visuals clear even in low light. The app alerts are instant, and AI person detection helps reduce random triggers from pets or shadows. It stores recordings both locally and on the cloud. Two way talk is built in, making it part of today's must-have security cameras with audio. View 360° horizontal rotation Audio Two-way communication Detection AI-based person alerts Alarm Auto siren and app notifications Vision Night Pulse low-light capture Built-in siren adds extra security AI alerts cut down false motion warnings Limited to indoor use only Requires stable Wi-Fi for smooth feed What are buyers saying on Amazon? The app is responsive and the voice quality during live talk is clear. Voice feedback makes it part of the smarter range of security cameras with audio. For outdoor coverage that moves with what matters, the Tapo C500 offers smooth pan and tilt controls with 360 degree visual reach. It streams in 1080p Full HD and supports night vision for clarity round the clock. Weather-resistant build makes it suitable for year-round installation, and app access keeps everything close from wherever you are. Alexa and Google Assistant compatibility make it easy to control by voice. It also belongs to the class of security cameras with audio support. Resolution 2MP (1080p Full HD) View 360° pan and 130° tilt Audio Two-way talk built-in Night Vision Infrared up to 30 feet Weatherproof Outdoor rated Connectivity Wi-Fi enabled, app control Full 360° coverage for open spaces Voice assistant support adds convenience No cloud storage option out of the box Mounting bracket may need extra support in windy areas What are buyers saying on Amazon? Video is sharp and the mic picks up sound well even with outdoor noise. It's a strong match for outdoor use with wide viewing control. When you want wide-angle coverage and strong clarity, the Imou DK7 steps in with its 5MP lens and 360 degree field view. Full-colour night vision gives visibility up to 30 metres, even in low light conditions. The camera is IP66 rated, making it ready for the outdoors. It also features human detection and a siren alarm that responds in real time when movement is detected. Two way talk is built in, keeping it among the most reliable security cameras with audio. Coverage 360° horizontal rotation Night Vision Full-colour, up to 30 metres Audio Two-way talk with speaker and mic Special Features Local Recording, 2 Way Audio, Night Vision, PTZ Technology, Motion Sensor Long-range coloured night view Built-in siren with accurate human detection SD card not included App can lag slightly with high-res playback What are buyers saying on Amazon? Audio is clear and night video looks sharp even from a distance. With clear audio and voice features, it meets the expectations from security cameras with audio. The Active Pixel 4+4MP PT Camera is a dual lens wireless CCTV system designed for both outdoor and indoor use. With support for 4G SIM connectivity, it's ideal for locations without Wi-Fi. The camera offers two-way audio, night vision, and motion detection, giving you control and peace of mind from anywhere. Built to handle rough weather with its IP waterproof rating, it's perfect for remote areas or moving sites. Smart alerts and real time monitoring make this a solid pick for security needs. Connectivity 4G SIM-based (no Wi-Fi needed) Audio Two-way talk support Night Vision Infrared night mode Detection Motion alerts via mobile app Special Features PTZ Technology Works without Wi-Fi using 4G SIM Wide-angle dual lens captures more detail SIM data charges may apply Setup process takes more time for beginners What are buyers saying on Amazon? Works well in areas without broadband and audio quality is fine. It's useful for locations with no Wi-Fi or power lines nearby. If you want fewer wires and constant outdoor visibility, this solar powered Wi-Fi camera fits right in. It captures 2K video, lights up with a spotlight during motion events, and handles bad weather without issue. With motion detection and app alerts, you'll know when something moves near your space, day or night. It also lets you speak and listen through the app, placing it confidently among the more capable security cameras with audio. Power Solar-powered, wireless Audio Built-in two-way talk Lighting Spotlight with motion trigger Vision Full-colour night view Special Features 2 Way Audio, Night Vision, Noise Reduction, Cry Detection, Motion Sensor Runs on solar, no wiring needed Built-in spotlight improves visibility at night Needs strong sunlight for stable power May not support all third-party apps What are buyers saying on Amazon? Clear image and easy to install with solar keeping it charged daily. Solar charging makes it ideal for remote walls or outdoor gates. When it comes to indoor coverage that needs extra detail, the Tapo C225 steps in with 2K QHD clarity and full pan/tilt control. The starlight sensor helps brighten dim scenes without switching to black and white, and AI support adds smarter object detection for tracking movement. You can talk and listen through the app with the built-in mic and speaker. It stands tall among today's better choices for security cameras with audio. Resolution 4MP (2K QHD 1440p) Pan/Tilt Full-range rotation Audio Two-way talk with noise filter Detection Smart AI for people and motion Voice Control Works with Alexa and Google Home Special Features HD Resolution, 2 Way Audio, Night Vision, Barking Detection, Cry Detection Starlight sensor gives clearer night views indoors Smart detection helps reduce irrelevant alerts Only supports local storage, no cloud included Requires constant power via adapter What are buyers saying on Amazon? Video quality is sharp and two-way audio works smoothly in rooms with noise. It adds sharp indoor coverage with smooth app navigation. The ieGeek 4MP camera is made for outdoor setups where wide movement and voice connection matter. It pans and tilts to follow motion across a 360 degree range, while the spotlight night vision adds colour even when it's dark. Human detection filters out false triggers so you're not overloaded with alerts. The two way audio works well for real-time talk, and that's what places it in the category of reliable security cameras with audio. Night Vision Colour night view with spotlight Smart Features Siren and real-time notifications Voice Support Alexa compatible Wide movement tracking with coloured night view Two-way talk makes remote interaction easier No SD card included for storage Needs solid Wi-Fi strength outdoors What are buyers saying on Amazon? Clear video with fast motion tracking and the voice function works well. It covers wide angles and keeps night feeds sharp. This Made in India camera gives you full room coverage with its 360 degree pan view and 4MP Ultra 2K clarity. The built in AI person detection makes alerts smarter and more relevant, while the automatic alarm triggers when unexpected movement is caught. It also works with both SD and cloud storage, depending on your setup. Its mic and speaker allow for clear two way talk, putting it in the growing group of indoor security cameras with audio. Audio Two-way talk via built-in mic and speaker Detection AI-powered person alerts Alarm Automatic sound alert on movement Special Features 2 Way Audio, HD Resolution, Night Vision, PTZ Technology, Motion Sensor 360 degree coverage for full-room visibility Smart alerts reduce false motion notifications Cloud storage may require subscription Works only with Qubo ecosystem What are buyers saying on Amazon? App setup is smooth and sound quality is usable for room-level talk. It's ideal for indoor corners where full view and auto alerts are needed. Yes, most security cameras with audio offer real-time two-way communication via mobile apps. 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Two Way Audio Quality: Clear mic and speaker for real-time talk Clear mic and speaker for real-time talk Video Resolution: At least 1080p for sharp visuals At least 1080p for sharp visuals Night Vision: Colour or infrared for low-light clarity Colour or infrared for low-light clarity Wi-Fi Stability: Dual-band support for better streaming Dual-band support for better streaming Storage Options: SD card, cloud, or both SD card, cloud, or both Mobile App Features: Easy access to audio controls Easy access to audio controls Motion Detection: Smart alerts with reduced false triggers Smart alerts with reduced false triggers Weatherproof Rating: IP65/IP66 for outdoor use IP65/IP66 for outdoor use Voice Assistant Support: Works with Alexa or Google Home Top 10 Security Cameras with Audio Audio Features Detection Special Features Tapo C520WS 2K QHD 4MP Outdoor Pan/Tilt Wi-Fi Camera Two-Way Audio Motion, Person Detection Pan/Tilt, Colour Night Vision, IP66 Weatherproof Camate Arc Duo 3+3MP Dual-Lens Wireless CCTV Camera Two-Way Audio Motion Detection Dual Lens, Wireless, Night Vision, Wide-Angle Qubo Smart 360° 3MP [2K] CCTV Camera Two-Way Audio Motion, Person Detection 360° Pan, Infrared Night Vision, Smart Home Support TP-Link Tapo C500 Outdoor Pan/Tilt WiFi Smart Camera Two-Way Audio Motion, Person Detection Pan/Tilt, IP65, Patrol Mode, Night Vision Imou 5MP Outdoor 360° Security WiFi Camera Two-Way Audio Motion, Human Detection 360° View, Spotlight, IP67, Colour Night Vision Active Pixel 4+4MP 4G SIM Dual Lens PT Camera Two-Way Audio Motion Detection Dual Lens, 4G SIM, PTZ, Remote Access Outdoor CCTV Camera One-Way Audio Motion Detection WiFi, Waterproof, Remote Viewing, Night Vision TP-Link Tapo C225 Wi-Fi Smart Camera Two-Way Audio Motion, Person, Baby Cry Detection Pan/Tilt, AI Alerts, Privacy Mode, Night Vision ieGeek 4MP Outdoor WiFi Security Camera Two-Way Audio Motion, Human Detection Spotlight, Colour Night Vision, Siren, IP66 Qubo Smart 360° 4MP Ultra 2K CCTV Camera Two-Way Audio Motion, Person, Baby Cry Detection 360° Pan, AI Alerts, Cloud Storage, Infrared Night Vision Disclaimer: Mint has an affiliate marketing partnership, which means we may get some commission on purchases you make through the retailer sites links provided. 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News18
36 minutes ago
- News18
Ceinsys Tech posts Rs 31.6 cr PAT in June qtr
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Time of India
41 minutes ago
- Time of India
PM Modi to launch projects worth around Rs 2,200 crore in Varanasi
Prime Minister Narendra Modi will launch multiple development projects worth around Rs 2,200 crore for Varanasi, his parliamentary constituency, on Saturday. A statement said the projects cater to several sectors, including infrastructure, education, healthcare, tourism, urban development and cultural heritage, and are aimed at achieving holistic urban transformation, cultural rejuvenation, improved connectivity and an enhanced quality of life in Varanasi. Explore courses from Top Institutes in Please select course: Select a Course Category Data Science Public Policy Design Thinking Data Science Digital Marketing MBA Artificial Intelligence MCA Others Cybersecurity healthcare CXO Operations Management Product Management others Degree Healthcare Data Analytics Project Management PGDM Technology Finance Management Leadership Skills you'll gain: Duration: 10 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Prof Cert in DS & BA with GenAI India Starts on undefined Get Details Skills you'll gain: Duration: 10 Months IIM Kozhikode CERT-IIMK DABS India Starts on undefined Get Details Skills you'll gain: Duration: 30 Weeks IIM Kozhikode SEPO - IIMK-AI for Senior Executives India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Postgraduate Cert in AI and ML India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months IIT Madras CERT-IITM Advanced Cert Prog in AI and ML India Starts on undefined Get Details Modi will inaugurate projects to widen and strengthen the Varanasi-Bhadohi and Chhitauni-Shool Tankeshwar roads, and construct a rail overbridge at Hardattpur to ease congestion on the Mohan Sarai-Adalpura Road. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Shooter Action MMO Crossout Play Now Undo He will lay the foundation stone for comprehensive road widening and strengthening across multiple rural and urban corridors, including Dalmandi, Lahartara-Kotwa, Gangapur, Babatpur, and rail overbridges at level crossing 22C and Khalispur Yard, the statement said. Strengthening the power infrastructure in the region, the prime minister will lay the foundation stone for various initiatives under the Smart Distribution Project and undergrounding of electrical infrastructure worth more than Rs 880 crore. Live Events In a major boost to tourism, Modi will inaugurate the redevelopment project of eight riverfront "kuccha ghats", development works at Kalika Dham, beautification of the pond and the ghat at Rangildas Kutiya, Shivpur, and the restoration and water purification of Durgakund. He will lay the foundation stone for restoration work at the Kardameshwar Mahadev temple, development of Karkhiyaon, the birthplace of several freedom fighters, city facility centres in the Sarnath, Rishi Mandvi and Ramnagar zones, redevelopment of Munshi Premchand's ancestral house in Lamahi and upgrading it into a museum. He will also lay the foundation stone for the development of the Urban Miyawaki Forest at Kanchanpur and the redevelopment and beautification of Shaheed Udyan and 21 other parks. The other projects will include upgrading 53 school buildings within the municipal boundary, constructing a new district library and rejuvenating government high schools at Jakhini. Furthering his vision for world-class sports infrastructure in Varanasi, the prime minister will inaugurate a synthetic hockey turf at the Dr Bhimrao Ambedkar Sports Stadium. Enhancing facilities for law-enforcement personnel, he will inaugurate a 300-capacity multipurpose hall at Pradeshik Armed Constabulary (PAC), Ramnagar and lay the foundation stone for Quick Response Team (QRT) barracks. He will also release the 20th instalment of PM-KISAN. An amount of more than Rs 20,500 crore will be transferred directly to the bank accounts of over 9.7 crore farmers across the country. With this release, the total disbursement under the scheme since its inception will surpass Rs 3.9 lakh crore. A number of other projects related to health and water bodies will be unveiled as well.
