Mega Sardines: 50 Years of Serving Nutrient-Rich Meals — Primed To Go Global
MANILA, Philippines, June 19, 2025 (GLOBE NEWSWIRE) — As it celebrates its 50th anniversary, Mega Prime Foods Inc. reflects on a remarkable journey—one that began with a simple mission to provide affordable, nutritious food to Filipino families. What started as a humble fishing company has now become one of the most innovative and socially driven food manufacturers in Southeast Asia, producing over 3 million cans of sardines daily from its advanced facilities in Batangas and Zamboanga.
Sardines, long a staple in Filipino households, are among the most nutritionally dense foods in the world—rich in Omega-3 fatty acids for brain and heart health, vitamin B12 for metabolic support, and a host of other essential nutrients like calcium, iron, and selenium. Mega Sardines ensures these health benefits are preserved through its industry-leading 'catch to can in 12 hours' process—setting it apart in freshness, quality, and care.
For Chairman and Founder William Tiu Lim, the journey has not been easy. From natural disasters like the devastating 1970s typhoon that destroyed much of their fishing fleet, to political and economic crises, Mega has endured and grown stronger. Through it all, Tiu Lim held fast to three core values: Quality, Innovation, and Malasakit—a uniquely Filipino term meaning selfless concern for others.
'We've always aimed for the best possible quality,' said Tiu Lim. 'Our fish go from sea to can in just 12 hours, compared to the industry's usual 1–3 days. That freshness is our edge.'
This commitment to innovation and excellence recently culminated in a global milestone: Mega Sardines was designated a 'Superfood' by the Medical Wellness Association (MWA), becoming the first seafood product ever to receive the distinction. The recognition was awarded during Mega's 50th anniversary celebration by MWA Board Member and faculty member James Michael Lafferty, underscoring the brand's role in promoting global wellness.
'I was honored to announce Mega Sardines as the world's first seafood Superfood,' said Lafferty. 'It's a testament to their quality, innovation, and mission to improve health outcomes.'
As the company transitions into its second generation of leadership under President and CEO Michelle Tiu Lim-Chan, the vision for global expansion is clear—but rooted in the same human values that built the brand.
'We are people-first,' said Lim-Chan. 'We serve our customers, support our employees, and provide opportunities to improve lives. Growth is not just about geography—it's about purpose.'
Mega Prime Foods is already expanding its product lines, offering not only sardines but also tuna, mackerel, fruit cocktails, coconut gel, Primo non-alcoholic sparkling juices, and the Jimm's Coffee functional beverage line.
'Our proudest achievement is our ability to turn compassion into tangible, quality products,' Lim-Chan added. 'We're not done yet. The next 50 years will be even more exciting.'
About Mega Prime Foods Inc.
Mega Prime Foods Inc. is a leading food manufacturing company in the Philippines dedicated to providing high-quality, nutritious products for every Filipino home. With vertically integrated operations, state-of-the-art technology, and a deep sense of social responsibility, Mega continues to redefine what it means to be a purpose-driven global brand.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a75ae904-dc09-4f6d-8d07-d43db7565340
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Ahmedabad Plane Crash
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
2 days ago
- Forbes
The All-New Tesla Model Coming Soon Is Not What You Think
A new Model Y driving in LA (Photo by MEGA/GC Images) So, is there a new, more affordable Tesla in the pipeline? Apparently yes, and it's not what you think. Last week, on a second-quarter Tesla earnings call, the man himself, Elon Musk let the cat out of the bag when he said, 'It's just a Model Y.' Really? What does that mean? Could it mean that it's just a stripped down Model Y? And what about the future of the federal tax credit? Let's face it: Tesla is the only American automaker capable of producing a high-end, realistic, appealing electric vehicle for less than $30,000. And if they have to bring the car back to bare bones to make it sell, then that's what they'll do, apparently. People just don't have enough money to buy Teslas now Musk expanded by saying that, 'The desire to buy our cars is very high. It's just that people don't have enough money in the bank to buy them. That's the issue. So the more affordable we can make the car th Tesla CEO Elon Musk says new car is Model Y. (Photo by Odd ANDERSEN / AFP) (Photo by ODD ... More ANDERSEN/AFP via Getty Images) Then he revealed how potential buyers can possibly offset the purchase price of their car by 'releasing their car to the fleet and have it earn money for them,' suggesting that people may 'lend' their cars back to Tesla in a type of robotaxi relationship perhaps. Musk then went out on a limb by saying he's confident that 'I think this will happen next year in the U.S. at least.' His comments though raise more questions than provide answers. By saying 'it's just a Model Y,' does he mean a 'new' Y with upgraded parts but based on the old platform, which would help to keep costs down? What we do know is that the more affordable Model Y, as referred to by Musk, should be surfacing in Q4 this year. But that will be long after the $7,500 federal tax credit ends—which will make it even tougher for Tesla to get the price down to the sub-$30,000 level that Musk seems to be alluring to. Let's have a quick look at Tesla's current pricing. Today, the Model Y rear-wheel drive variant costs $44,990, which when you factor in the $7,500, drops the price to $37,490. But with that tax credit gone, and we expect it to disappear very soon under the Trump Administration, the price for a current model Y will hover around $44,000. So for Musk to achieve his goal of achieving a sub-$30,000, he will need to find $15,000 worth of savings in specs and features. The question is—which features to strip back? If it's going to be used as some kind of robotaxi, then it will need all of its AutoPilot features. And given that the Y has been rated as one of the safest on the road by Euro NCAP, ANCAP and IIHS, Tesla would not want to skimp on safety features in any way—which would make it difficult to reduce pricing. But Musk has pushed the boundaries of car tech in the past and redefined the genre, so we will give him some latitude and wait for further updates even if his car sales are hurting all over the planet.
New York Post
2 days ago
- New York Post
Trump's tariff plan seems to be working — proving all the naysayers wrong
For all the 'sky-is-falling' cries over President Donald Trump's tariffs, it looks like his strategy may be working — just as his Aug. 1 deadline nears. In the past week, the Trump folks struck deals with Japan, Indonesia and the Philippines — and may be on the verge of a deal with Europe: On Friday, the prez cited a 50-50 chance of reaching an agreement with the European Union. These developments — on top of previous deals with Vietnam, the United Kingdom and a framework on rare-earth exports and tech restrictions with China — go a long way toward standing up Trump's vision for the international economy, with better terms for America. And at least so far, no catastrophic fallout. Heck, the nation looks poised to benefit enormously on several fronts. Trump's deals in Asia, for starters, reopen US access to cheap markets, sidestepping China, our greatest economic and military rival. Indonesia and the Philippines will pay 19% tariffs on their exports to the United States and levy 0% tariffs on more than 99% of US goods. Japan will see 15% tariffs and invest more than half a trillion dollars into the US economy. Washington will also slap fewer restrictions on Indonesian, Filipino and Japanese goods, everything from cars and clothes to electronics and rubber. And now EU officials are signaling their support for a deal that would mirror the one Trump made with Japan — reciprocal tariffs of 15%. Notably, the EU includes 27 countries in a shared common market, representing the largest singular trading bloc for the United States. The EU deal would clearly benefit US consumers looking to buy, say, French wines or German cars, and also US producers seeking wider access to the European markets. Keep up with today's most important news Stay up on the very latest with Evening Update. Thanks for signing up! Enter your email address Please provide a valid email address. By clicking above you agree to the Terms of Use and Privacy Policy. Never miss a story. Check out more newsletters Meanwhile, the resolution of trade issues with so many countries will calm markets and bring confidence and stability to the business community. As for the predicted inflation, it's nowhere to be seen: June's consumer price index came in at a reasonable 2.7%. Recall it hit 9% under Joe Biden. That's partially because corporations, unsure of whether high tariffs will remain permanent and nervous about hiking prices, have absorbed most of the tariffs' costs, at least for now. More good news: The tariffs brought in $64 billion in revenue for the government in just the first three months since Trump's April 2 'Liberation Day' announcement. He's suggested issuing 'rebates' based on that haul, but far better to use the new revenue to pay down the runaway national debt. Yes, there's plenty more to do: Team Trump needs to finalize agreements with Canada, India and Mexico, along with the EU, and numerous smaller countries, before the president's across-the-board reciprocal tariffs hit Aug. 1. So considerable uncertainty remains. But clearly the signs are good, at least so far — despite all the doomy predictions.
Los Angeles Times
3 days ago
- Los Angeles Times
Fan-favorite poke returns in Silver Lake with a new space
A Silver Lake poke destination is back after five years away. Ohana Superette, the casual, daytime-only poke shop from husband-and-wife team Eric and Miriam Park, recently returned with its own space and thoughtful, traditional poke. 'I always try to do my version but not mess with it too much,' chef and co-owner Eric Park said, 'and with the poke I just want to keep it super authentic.' Scoops of ginger-and-soy-marinated tuna, garlicky poached shrimp, macaroni salad and ponzu glass noodles rest on short-grain Koshihikari rice or seaweed salad. The musubi features Spam that's slow-cooked in brown sugar for an almost brûléed crust. Sides of kimchi are made fresh throughout the day to retain crunch. Each customizable bowl features a rainbow of texture and flavor. Ohana Superette's first iteration launched in 2015, inspired by the Parks' frequent family visits to Hawaii, and the operation ran as half of a dual concept out of their former sandwich shop, Black Hogg. They closed both restaurants in 2020 when the pandemic began, and though they later opened popular cafe Bodega Park in the space, Eric Park said he always wanted to reprise Ohana Superette in its own form. 'Almost every week there were people like, 'When's Ohana coming back?'' he said. 'And then one month Miriam's like, 'Let's just open Ohana if a space opens up.'' When the hair salon next door closed and its space became available, the couple jumped at the opportunity. It took two years to permit and flip the salon into a restaurant, even with a pared-down kitchen that doesn't allow for much cooking. They added wood paneling and marble accents. This time around, Park said, he streamlined the menu with fewer add-ons and toppings in an attempt to keep things more traditional — though a few less-traditional specials might sneak in occasionally. Ohana Superette is open Tuesday to Saturday from 11 a.m. to 4 p.m. 2850 W. Sunset Blvd., Los Angeles, Chinatown's modern Filipino restaurant is drawing even more crowds to Far East Plaza and filling the courtyard with a new weekend series, Kapé. Lasita owners Nico de Leon and Chase and Steff Valencia recently launched a daytime-only Filipino cafe that riffs on meryenda culture, or as Chase Valencia says, 'the art of taking a snack break, social pause, recharge and gossip.' At Kapé, they're serving fresh pastries such as pandan olive oil loaf iced with coconut, mango royal reimagined as rolled cake, Gouda-topped slices of ensaymadas combined with mamon, and the classic date-and-walnut 'food for the gods' bars done instead as cookies. Fluffy-egged breakfast sandwiches arrive with cheese and smoky eggplant, longanisa, tocino ham or corned beef on freshly baked pan de leche, while specialty coffee offerings include the likes of affogato with miso condensed-milk ice cream, cappuccino with jackfruit purée and espresso with ube milk. The Valencias and De Leon plan to run Kapé on weekends for the foreseeable future, though an expansion of operations is possible. Kapé is open Saturday and Sunday from 10 a.m. to 2 p.m. 727 N. Broadway, Los Angeles, (213) 443-6163 , One of L.A.'s best hand-roll bars recently expanded with a second location. Sogo Roll Bar debuted in 2020 at the edge of East Hollywood and Los Feliz with a 14-seat sushi bar almost solely dedicated to the art of temaki. In the years since, the menu expanded with donburi and new appetizers. Now the collaborative venture between Sushi Note's Kiminobu Saito and David Gibbs, and Bar Covell and L&E Oyster Bar's Dustin Lancaster and Sarah Dietz, expanded with a second outpost, this time in Highland Park. Sogo Roll Bar's newest outpost offers an identical food menu to the original, and also serves beer, wine and sake. It takes over the former home of Holcomb wine bar, also from Lancaster, and is open Sunday to Thursday from noon to 9 p.m., and Friday to Saturday from noon to 10 p.m. 5535 York Blvd., Los Angeles, (323) 561-3100, Last year, L.A. Times Food critic Bill Addison called Bread Head 'L.A.'s next great sandwich shop.' This summer, it expanded with a location in Manhattan Beach, bringing those fresh focaccia sandwiches practically to the edge of the pier. Founders and longtime friends Jordan Snyder and Alex Williams — both alums of Trois Mec — began popping up through Los Angeles with stacked sandwiches on crusty-edged bread, then partnered with Joolies founder Greg Willsey and Michael Pasternak (formerly of Night + Market) to launch their first restaurant, in Santa Monica. Their new location in Manhattan Beach features indoor and outdoor seating, plus a seven-seat bar; that bar, ownership told The Times, will hopefully serve beer and wine eventually. Beachy art and pop culture — such as an autographed still from 'Point Break' — line the walls in a nod to the new surroundings, while TVs mean a new place for the neighborhood to watch sports (a feature not found in the original Santa Monica restaurant). A larger kitchen also means a probable expanded hot-foods menu, which could include breakfast and a range of hot sandwiches. Bread Head is open in Manhattan Beach Wednesday to Sunday from 11 a.m. to 7 p.m. 1129 Manhattan Ave., Manhattan Beach, (310) 209-8071, L.A. County's sprawling two-week event dedicated to dining and special menus returns today, with nearly 450 restaurants participating. This summer's iteration of dineL.A. sees the largest number of restaurants offering special items and limited-run prix-fixe menus since the initiative launched in 2008, and 80 of them are entirely new to the program. For the next 15 days find dineL.A.-exclusive meals at stalwarts such as Mélisse, Bar Amá and Wally's, along with newer spots such as Marea, Soban, Luke's Lobster and Saijo.
