Brett Cooper Is Spreading Conservatism, One Celebrity Drama at a Time
She was meant to be sitting in an air-conditioned studio, chatting live with the Fox host Will Cain. But she had blown a tire on the sizzling Texas freeway and missed her window. She offered to record a greeting on her phone instead, somewhat sheepishly explaining her absence.
Unceremonious as her debut last month seemed, it suited Ms. Cooper. She is a 23-year-old influencer. Filming herself comes as naturally as breathing.
On Instagram, where she has 1.3 million followers, Ms. Cooper's life is a picture of young, domestic bliss. Married and pregnant, she tends to her farm in an oversize plaid shirt and a high, high ponytail. (This spring, she had 10 cows, 10 chickens, five pigs and three ducks.)
On YouTube, where nearly 1.6 million people subscribe to 'The Brett Cooper Show,' she publishes twice-weekly monologues about celebrity and trending news with a conservative bent. She uses headlines about stars like Katy Perry or Simone Biles to argue against feminism and abortion rights, or the 'trans craze with young people.'
Ms. Cooper, whom Fox News signed in late June, represents a new evolution of Republican commentators: an entertainer playing by the internet's rules, rather than the established customs of right-wing media. Her speech is quick and jocular, like a red-state mash-up of BuzzFeed and 'Gilmore Girls.'
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