Sara Hospitality: A Trusted Name in Hospitality Furniture in the USA
Sara Hospitality brings decades of experience to the hospitality industry. Established in 1996, the company has completed over 700 projects, earned the trust of 300+ clients, and developed more than 1500 custom furniture designs. From boutique hotels to large franchises, Sara Hospitality is a trusted partner for hotels across North America.
No two hotels are the same. That's why Sara Hospitality offers custom-made hospitality furniture that reflects the personality and needs of each property. Whether you are refreshing your interiors or building from the ground up, their team will design and manufacture furniture that aligns with your vision.
Sara Hospitality provides: Hotel casegoods
Stylish hotel vanity furniture
Public area and lobby seating
Full FF&E furniture collections
Each piece is crafted for maximum comfort, quality, and aesthetic appeal.
This collection is perfect for modern spaces. Clean lines, minimalist design, and premium materials make it ideal for contemporary hotels.
Featuring timeless details and adaptable designs, the Columbus Collection offers versatility and charm for midscale to upscale hotels.
With natural textures and rustic finishes, this collection adds warmth and character to hotel interiors looking for a laid-back, earthy touch.
Sara Hospitality goes beyond furniture manufacturing. Their full-service approach includes: Initial consultation and design development
Custom manufacturing and global sourcing
Delivery and installation
Post-delivery support and satisfaction checks
Their team ensures every detail is taken care of—on time and within budget.
Furniture is produced at their facility in India and delivered from their U.S. base in Atlanta, Georgia. This allows them to maintain top quality standards while offering competitive factory-direct pricing.
Sara Hospitality is proud to be a preferred furniture vendor for many well-known hotel brands including: La Quinta by Wyndham
RedRoof
Hampton Inn
Best Western
Suburban Extended Stay
Masters Inn
Baymont
With nationwide project experience, Sara Hospitality continues to earn praise for its customer service and product durability.
'We can count on Sara Hospitality for the quality and durability of their products.' – Tony Patel, Hampton Inn
'They were very supportive during renovations. They are just right.' – Mark, La Quinta
'Sara Hospitality turned our ideas into beautiful furniture at a great price.' – Nayan Patel, Baymont
Ready to transform your hotel interiors with premium custom furniture? Get in touch with Sara Hospitality and discover why they're among the most trusted hospitality furniture suppliers in the USA.
Sara Hospitality USA
2600 Pleasantdale Rd Ste 12, Atlanta, GA 30340Phone: +1 678 431 9041Email: sales@sarahospitalityusa.com
Website: Sara Hospitality
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How Samsung Turns Customer Service Into A Competitive Advantage
Samsung has been tasked with turning customer support into a loyalty machine. In the 1980s, Jan Carlzon was tasked with turning around Scandinavian Airlines, which had been losing money, and making it profitable. He achieved this by getting everyone to buy into a concept he called 'The Moment of Truth.' The definition of this phrase was so straightforward that all Scandinavian Airlines employees could understand it and act accordingly. He defined The Moment of Truth as any time a customer (passenger) came into contact with the company, they had the opportunity to form an impression. All employees were tasked with managing these moments and creating positive impressions. That concept is every bit as valid today as it was over 40 years ago. This idea is the same, and probably more so, for customer support, the 'department' that handles complaints and problems. However, I'd like to paraphrase Carlzon's timeless wisdom: Any time a customer comes into contact with the company's customer support department, it is an opportunity to create loyalty. When you create loyalty through a positive customer experience (CX), especially with customer support, several things happen. First, customers come back. Second, they spend more. Third, they trust the company more. And fourth, they become your best advertising in the form of word of mouth. Mark Williams, the head of customer care at Samsung Electronics America, has been tasked with turning customer support into a loyalty machine. In a recent interview, he shared several important and powerful points that apply to any business: Customer Service/Support Shouldn't Be Just About Fixing Problems A customer may reach out to the company about a problem, and when they finally finish with the interaction, they have a sense of confidence in the company. Every interaction, even when it starts with a complaint or problem, is an opportunity to turn the customer into a loyal customer and brand ambassador. Customer Service can be Proactive, Not Just Reactive This is a powerful concept: proactive customer service. Using technology, a company can anticipate problems. Technology is now being integrated into items to help identify problems, often before customers are even aware of them. For example, Samsung's 'smart appliances' can alert customers that the refrigerator is getting warm and help schedule a repair before all the food in the refrigerator and freezer spoils. Williams says, 'Get to customers quicker and solve their problems before they even know they have a problem.' AI Should Not Replace Humans The more I talk to CX leaders, the more I hear that companies are not reducing their customer support teams because of AI. If anything, they recognize that AI is a tool that helps people, not replaces them. Williams says, 'AI is not a replacement. It is an enhancement to make the experience better and let our agents focus on the customers so they can solve problems quicker and more accurately.' Furthermore, when AI is used internally to assist employees, it delivers the right information in a timely manner and empowers them to create a better customer experience. For complicated issues, AI supports the agent while they resolve customer issues and work on rebuilding the customer's trust in the brand. The Three S's of an Amazing Customer Experience Williams shared his three core principles for delivering an experience that creates loyalty: Final Words For those in leadership who still view customer support as a cost center, think again. The people on the front line, along with the people designing digital self-service—an AI-fueled experience—are the extension of your sales and marketing departments. Loyalty can be built by turning around a customer with a complaint. In short, customer service can be an income-generating department. Reliable products are a given, but it's the way a company handles a customer during a contentious or disappointing moment that makes them say, 'I'll be back!'
Yahoo
a day ago
- Yahoo
50 Money Moves To Make Before the End of 2025
The year will be over before you realize it; and, if you're not careful, critical opportunities to build your wealth will be gone, too. Learn More: See Next: Fortunately, there are plenty of moves to make it through the remaining summer, fall and winter seasons. Doing this now ensures you're hitting your financial goals and kicking 2026 off with a bang when it comes to your money. Keep reading for our full list of 50 money moves to make before the year ends. Also see money moves you should make in every decade of your life. Understand How the 'Big Beautiful Bill' Will Impact Your Finances President Donald Trump's tax and spending megabill, the One Big Beautiful Bill Act, will impact the finances of virtually all Americans. It's important to understand which benefits associated with this bill may work in your favor. Mark Gelbman, financial advisor and owner of Strategic Wealth Solutions, outlined a few areas for families and individuals to consider: The 2017 tax cuts have received a permanent extension, providing long-term certainty for households regarding their tax liabilities. The child tax credit has increased from $2,000 to $2,200. 'Trump Accounts' have been introduced with a one-time deposit of $1,000 from the federal government for children born from 2024 to 2028. According to Gelbman, families receive a 'baby bonus' via the savings vehicle for the next four years — which allows for tax-free growth on contributions up to $5,000 annually until the child turns 18. Americans ages 65 and over will be allowed a $6,000 deduction for tax relief purposes. However, Gelbman said qualifying seniors are individuals who earn no more than $75,000 a year or married couples who make $150,000. Additional considerations include, but are not limited to, increased standard deductions, the ability to deduct tip income and the temporarily raised cap on SALT deductions. Set aside time to meet with a financial advisor to see which aspects of this bill you need to know about before the start of the new year. Find Out: View Next: Clearly Define Your Financial Goals What will you do with your money in 2026? Now's the time to set clear financial goals and prioritize them accordingly. Some of these goals may include buying a home or a car, planning a wedding, having a baby, paying off debt, building an emergency fund and more. Janelle Sallenave, chief spending officer at Chime, recommends making money goals as clear as possible. Doing so not only allows you to break each goal down into manageable steps, but it also gives your money direction and keeps you focused on what matters most for your financial future. Try This: Max Out Employer Retirement Contributions The fall season is a good time to see whether you're on track to max out contributions in your employer-sponsored retirement account. In 2025, you can contribute up to $23,500 in a 401(k) — if you're age 50 or older, you can add an additional $7,500 via catch-up contributions. Max Out Your IRA For 2025, the maximum contribution is $7,000 for an IRA. Those ages 50 and older are allowed to make a $1,000 catch-up contribution as well. Fully Fund Your Health Savings Account (HSA) 'An HSA offers triple tax benefits (deductible contributions, tax-free growth and tax-free withdrawals for qualified medical expenses),' Gelbman explained. 'Many people contribute to an HSA to offset current healthcare expenses, but the balance carries over each year, which means that money can also be invested for the future.' Contribute To a 529 Savings Plan Another tax-advantaged account worth funding is a 529 plan for education expenses. Qualifying expenses — private school tuition for K-12, college tuition, room and board, books, computers and more — can be paid using these funds at any time. Plan To Use Your Flexible Spending Account (FSA) Austin Kilgore, consumer finance expert and analyst with the Achieve Center for Consumer Insights, recommends checking your flexible spending account (FSA) balance. If you have funds in this account, you need to make plans to use them. How soon should you use the funds? Kilgore said to check your plan documents or check in with your HR department for the year-end date associated with your plan. Once you know your given date, use the FSA money on the products or services you need, or you will lose these benefits. That's Interesting: Determine Your Eligibility for Extended Deadlines What if you reside in a federally declared disaster area? Robby J. Graham, CPA and wealth strategist at Waddell & Associates, said you may be eligible to make 2024 contributions to IRAs and HSAs beyond the standard deadlines. He recommended 'consulting a qualified tax professional to confirm your eligibility and the specific postponement date applicable to your state to take advantage of this opportunity.' Build an Emergency Fund Don't already have an emergency fund as a financial safety net? Start building one now that can cover three to six months' worth of expenses (at a minimum). Rebuild Your Emergency Fund Did you dip into your emergency fund this year to pay for an expected medical bill or another critical expense? Use the remaining part of this year to rebuild this fund. See Whether Your Employer Offers an Emergency Savings Account Feeling overwhelmed thinking about how to save three to six months of expenses with five months left in the calendar year? Your workplace may offer an emergency savings account (ESA) to help automate the process. Devin Miller, CEO and co-founder at SecureSave, recommends finding out whether your employer offers an ESA and signing up to have contributions in this emergency fund come directly from your paycheck. Create a Realistic Budget Your financial goals in 2026 might be different than those in 2025 and your budget should be updated to reflect these changes. Gelbman recommends analyzing your 2025 spending and income to create a realistic 2026 budget. Discover More: Identify Important Luxuries in Your Budget If you create an extremely restrictive budget, chances are highly likely you won't stick to it. Ahead of next year, Erica Sandberg, consumer finance expert at said to review your spending and consider purchases or experiences you value most. This can be — as examples — attending a baseball game with your family, getting manicures at a nail salon or going out to dinner with friends. Build these important luxuries into your budget and get rid of things and/or activities you don't need. Plan To Pay Off High-Interest Debt After creating a budget and a fully funded emergency fund, your next priority will be to pay off any high-interest debt you may have accumulated. Consider using the snowball or avalanche repayment methods. The snowball method knocks out debt with lower interest rates and builds up to those with higher rates while the avalanche method starts with highest-interest debt and works down to debt with smaller rates. Put Your Bonus Toward Debt If you're receiving a year-end bonus, Gelbman recommends putting it toward the balance of any debt you're paying off. Put Your Bonus Into Savings Don't have any debt? Put your upcoming year-end bonus into your savings account. Put Your Bonus Into Your Retirement Savings Account Still need to top off your IRA or Roth IRA contributions for 2025? Transfer your upcoming year-end bonus into this account. Check Out: Talk to Your Creditors If You Experienced Hardship This Year If you experienced hardship this year and are trying to pay off your credit cards, Kilgore recommends checking in with your creditors and explaining your situation. According to Kilgore, these creditors might be open to changing credit terms, arranging payment plans, deferring payments or waiving interest. Consider Personal Loans With Lower Interest Rates Can't pay off all your debt this year alone? Kilgore recommends seeing whether you qualify for a personal loan at a favorable rate. Doing so will allow you to pay off debt with higher interest and then just have the one loan leftover with a lower rate. Look Into Credit Counseling 'Sometimes credit counseling can provide a decrease in a credit card interest rate,' said Kilgore. Explore a Debt Settlement This option is ideal for someone who has lost their job or is dealing with major medical expenses and is struggling to make even the minimum payments on what they owe. Debt settlement, Kilgore said, negotiates with creditors to lower principal balances due. Set Up Automatic Savings This money move is as powerful as it is easy. Sandberg said nearly every bank and credit union has a free system that allows customers to have a fixed amount of money seamlessly divert from a checking account into a savings account on a regular basis. 'I recommend smaller increments made twice a month over one big lump sum once a month,' she said. 'For example, you may want to have $50 moved from your checking account on the 1st and then again on the 15th. By the end of the year, you'll have $1,200 saved.' Explore Next: Strive To Save 10% From Every Paycheck You may be financially able to do this as soon as this year or you might need to wait until 2026. In any event, as you set up automated savings, make it a point to save 10% or more from every paycheck. Plan Holiday Budgets From buying Halloween costumes to paying for a Thanksgiving feast and taking a year-end vacation, now's a good time to start assessing your upcoming holiday spending and set aside enough money to cover those expenses. Track Any Tips or Overtime You Earn This ties back in with the new Big Beautiful Bill legislation. Gelbman said taxes on tips and overtime will be deductible for many Americans. Ahead of next year's tax season, Kasey Pittman, CPA and managing director of tax policy at Cherry Bekaert, recommends monitoring upcoming guidance from the IRS and Treasury Department for more information on how new compensation-related provisions will be implemented. This is vitally important for taxpayers who receive a significant portion of their income from tips or overtime. Pittman said it will affect reporting and withholdings. Review and Adjust Your Tax Withholding Before 2025 ends, Gelbman recommends reviewing your income and deductions for the year. This ensures your tax withholding from your paycheck or estimated tax payments are sufficient. 'If you anticipate owing a significant amount come tax time,' he said, 'adjusting your withholding or making an additional payment before year's end can help you avoid underpayment penalties.' Reevaluate Whether You Should Itemize Your Deductions If you typically take the standard deduction when filing taxes, consider revisiting this strategy. 'The new $40,000 cap on the state and local tax (SALT) deduction — up from the longstanding $10,000 cap — may make itemizing more beneficial for those with significant SALT payments,' Pittman said. 'However, high-income individuals may begin to phase out of this benefit under the new overall itemized deductions limitation, so it's worth running the numbers now.' For You: Seniors: Review Your Social Security Income Pittman said Social Security income has not been excluded from taxation under the new law, despite misinformation to the contrary. Rather, a temporary $6,000 deduction was created for eligible seniors — with benefits starting to phase out for individuals earning more than $75,000 (or $150,000 for joint filers). 'Social Security income remains partially taxable depending on other income levels. Seniors should confirm how these thresholds affect their 2025 return,' Pittman said. Take Any Required Minimum Distributions (RMDs) From Qualified Retirement Accounts To do this properly, Richard Craft, CEO of Wealth Advisory Group, said you need to calculate the required minimum distribution (RMD) amount from all qualified sources. The distribution can be taken from any combination of your retirement accounts. However, Craft said it does need to come out of each account specifically. Otherwise, the IRS imposes a 25% excise tax on the amount you were supposed to take out but did not. Explore New Long-Term Savings Options for Children Earlier, we mentioned 'Trump Accounts' as a new savings vehicle for children. If you're expecting a child in 2025, Pittman said it's worth discussing long-term savings strategies now to take advantage of this provision once it goes into effect. Plan Charitable Giving Before Dec. 31, Gelbman said to make charitable donations to claim the tax deductions for 2025. He recommends donating appreciated securities to avoid capital gains taxes while supporting the causes you care about. Make a Qualified Charitable Distribution A qualified charitable distribution is specific to those ages 70 ½ and older. Gelbman said a QCD from an IRA can satisfy your required minimum distributions (RMDs) while also reducing taxable income. Be Aware: Make a Significant Contribution To a Donor-Advised Fund Ideally, this money move should be made by those who regularly find themselves in a high tax bracket or have experienced a liquidity event, like a business sale. Graham said it could provide a current-year tax deduction and flexibility for future charitable giving. Make Gifts of $19,000 Per Recipient Under the Annual Gift Tax Exclusion Craft said gifting money today, without any transfer tax, allows the money to grow outside of your estate for the benefit of the person who receives the gift. Consider making this financial gift to your child, if you're able. 'This allows the money to grow for the child's benefit, which is generally at a lower income tax rate,' Craft said. 'Better yet, give your child money to contribute to an IRA or Roth IRA — which can grow tax deferred or tax free over their lifetime.' Don't Miss Federal Incentives for Clean Energy Vehicles Do you plan to buy a new or used clean energy vehicle? Don't push this purchase out to next year. Make it before the end of September. 'Under the new tax bill, clean vehicle tax credits are only available for purchases made through Sept. 30, 2025,' Pittman said. Explore Home Solar Tax Credits ASAP Another clean energy initiative, which is homeowner specific, are tax credits for residential energy efficiency improvements and home clean energy systems. According to Pittman, these expire after Dec. 31. Small Business Owners: Consider Changing Your Business Structure If you run a small business incorporated as a pass-through entity, like an S Corporation, Pittman recommends assessing the impact of expanded business provisions. A few considerations include changes to depreciation methods, interest expense deductibility and research-related activities. 'The law also raises income thresholds for the Qualified Business Income (QBI) deduction. Some small business owners may find it beneficial to evaluate whether operating as a Qualified Small Business C Corporation makes sense under the new rules,' said Pittman. Read Next: Consider Making an After-Tax Contribution To an IRA This is known as a backdoor Roth contribution. It can grow tax-free for decades and with no RMDs due. However, Craft recommends carefully understanding this strategy and how it must be done before moving forward with it. Rebalance Your Portfolio Graham said the recent market rally may mean now is a good time to rebalance your portfolio. 'In some cases, aligning your asset allocation with your current risk tolerance can also assist in reducing downside volatility and maintaining long-term investment discipline,' he said. Explore Tax-Loss Harvesting To properly do this, Gelbman said you'll need to review your investment portfolio for underperforming assets and sell those investments at a loss. Doing so can help offset capital gains taxes and up to $3,000 of ordinary income. Gelbman said, 'Make sure you comply with IRS wash-sale rules, which state that you cannot sell a security at a loss for tax benefits, but then turn around and buy the same or a similar security within 30 days.' Consult a Tax Advisor Do you need help optimizing the tax-loss harvesting strategy or have questions about how the Big Beautiful Bill may impact your taxes next year? Reach out to a tax advisor for the answers to get ahead for 2026. Check Your Credit Report Can't remember the last time you checked your credit report? Make a point to do it before the year ends. Kilgore said you can obtain reports from major credit reporting bureaus like Experian and Equifax at no charge. Carefully review these reports and see whether there are any inaccuracies. If there are, you can follow the directions on the agency's website to correct them. Trending Now: Check Your Bank Accounts (Daily) Start getting into the habit of checking your savings and checking accounts every day for the remainder of 2025 and beyond. Doing so allows you to know exactly how much money you have available and stop any potential fraud in its tracks. Take Advantage of Financial Tools Speaking of checking your accounts, now's a good time to download banking apps to better understand what's happening with your money and to stay on top of your finances on a regular basis. Update Financial Account Passwords Can't recall the last time you updated the passwords on your financial accounts? Kilgore recommends updating these passwords for additional strength to make them less vulnerable to hackers. Have the Right Cards When's the last time you did an audit in your wallet? Sandberg recommends examining your plastic portfolio before the year wraps and review where you want to pare down or add as needed. Seek Out Small Ways To Save Money Get in the habit of becoming a smart spender and look for small ways you can save money on bills. A few recommendations include washing clothes in cold water, making meals based on what's in your pantry or freezer and walking instead of driving if your destination is a short distance away. View More: Pay Your Bills on Time Admittedly, a lot of what you're reading can sound overwhelming if you haven't checked it all off your list yet. So, let's toss in an easy money move to make: Paying your bills on time. If you're already doing this, great job. If not, set up a system like getting an alert from an online calendar or writing it down on a whiteboard at home. That allows you to see all your due dates and know exactly when to make payments. Talk About Money The end of the year brings with it more occasions for spending money — and embarrassment or anxiety if you're not comfortable telling family or friends you can't afford it. Sallenave recommends leaning into the habit of talking about finances with your partner, family members and friends. Meet With a Financial Advisor If you made it to the end of this list, you might have questions and thoughts regarding your financial bigger picture. Make time to meet with a financial advisor, ask questions and get answers to better plan for the year ahead. More From GOBankingRates Mark Cuban Warns of 'Red Rural Recession' -- 4 States That Could Get Hit Hard 5 Cities You Need To Consider If You're Retiring in 2025 Mark Cuban Tells Americans To Stock Up on Consumables as Trump's Tariffs Hit -- Here's What To Buy This article originally appeared on 50 Money Moves To Make Before the End of 2025 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
2 days ago
- Yahoo
Meta is shelling out big bucks to get ahead in AI. Here's who it's hiring
Meta CEO Mark Zuckerberg is on a mission for his company to be the first to reach so-called artificial superintelligence — generally considered to mean AI that's better than all humans at all knowledge work. It's a nebulous and likely far-out concept that some analysts say may not immediately benefit the company's core business. Yet Zuckerberg is shelling out huge sums to build an all-star team of researchers and engineers to beat OpenAI and other rivals to it. Zuckerberg's recruiting spree, which has reportedly included multimillion-dollar pay packages to lure top talent away from key rivals, has kicked off a talent race within the AI industry. Last month, OpenAI CEO Sam Altman claimed Meta was offering his employees $100 million signing bonuses to switch companies. And just this week, Google CEO Sundar Pichai was asked during an earnings call about his company's status in the AI talent war, a sign that Wall Street is now also invested in the competition. The stakes are high for Zuckerberg — after Meta's pivot to the metaverse fell flat, he's reoriented the company around AI in hopes of being a leader in the next transformational technology wave. The company has invested billions in data centers and chips to power its AI ambitions that it's now under pressure to deliver on. Unlike other tech giants, Meta doesn't have a cloud computing business to generate immediate revenue from those infrastructure investments. And the company is coming from somewhat behind competitors, after reported delays in releasing the largest version of its new Llama 4 AI model. 'That's the Llama 4 lesson: You can have hundreds of thousands of (GPU chips), but if you don't have the right team developing the model, it doesn't matter,' said D.A. Davidson analyst Gil Luria. But more than anything, Zuckerberg appears to be in a circle of Silicon Valley 'AI maximalists' that believe the technology will change everything about how we live and work. Becoming a leader in the space is essential to Meta and other companies whose leaders follow that line of thinking, Luria said. 'For our superintelligence effort, I'm focused on building the most elite and talent-dense team in the industry,' Zuckerberg said in a Threads post earlier this month. Meta last month invested $14.3 billion in data labeling startup Scale AI. Scale founder and then-CEO Alexandr Wang joined the social media giant as part of the deal, along with several of Scale's other top employees. Wang is now leading the new Meta Superintelligence Labs team, along with former GitHub CEO Nat Friedman. 'My job is to make amazing AI products that billions of people love to use,' Friedman said in an X post earlier this month. 'It won't happen overnight, but a few days in, I'm feeling confident that great things are ahead.' On Friday, Zuckerberg announced that Shengjia Zhao, one of the co-creators of ChatGPT who Meta hired away from OpenAI several weeks ago, will be chief scientist of Meta Superintelligence Labs. Zhao will 'set the research agenda and scientific direction' for the team, Zuckerberg said. (Meta's existing chief scientist, Yann LeCun, who has been with the company for more than a decade, will remain in his position leading the company's Fundamental AI Research team, a spokesperson confirmed.) In recent weeks, Meta has also attracted top researchers and engineers from Apple, Google and Anthropic. Multiple news outlets, including Bloomberg, Wired and The Verge, have reported that Meta has, in some cases, offered pay packages worth hundreds of millions of dollars to new AI hires. It's a sign of just how far Zuckerberg is willing to go in his quest to win the AI superintelligence race, although the Meta chief has pushed back on some of the reporting around the compensation figures. It is with that mission that Meta's new team will be working to build superintelligence. Here are some of the most prominent recent hires to the team. This list was compiled based on public statements, social media profiles and posts, and news reports, and may not be exhaustive. Meta declined to comment on this story. Zuckerberg's drive to get ahead on AI may be rooted in part in his desire to own a foundational platform for the next major technology wave. Meta lost the race to control the operating systems for the mobile web era in the early 2000s and 2010s, which Apple and Google won. In recent years, he has not been shy about expressing his frustration with having to pay fees to app store operators and comply with their policies. Meta recently partnered with Amazon Web Services on a program to support startups that want to build on its Llama AI model, in an effort to make its technology essential to businesses emerging during the AI boom. Although AI has benefitted Meta's core advertising business, some analysts question how Zuckerberg's quest for 'superintelligence' will benefit the company. Emarketer senior analyst Minda Smiley said she expects Meta executives to face tough questions during the company's earnings call next week about how its superintelligence ambitions 'align with the company's broader business roadmap.' 'Its attempts to directly compete with the likes of OpenAI … are proving to be more challenging for the company while costing it billions of dollars,' Smiley said. But as its core business continues to grow rapidly, Meta has the money to spend to build its team and 'steal' from rivals, said CFRA Research analyst Angelo Zino. And, at least for now, investors seem to be here for it — the company's shares have risen around 20% since the start of this year. And if Zuckerberg succeeds with his vision, it could propel Meta far beyond a social media company. 'I think Mark's in a manifest destiny point of his career,' said Zack Kass, an AI consultant and former OpenAI go-to-market lead. 'He always wants to point to Facebook groups as being this way that he is connecting the world … And if he can build superintelligence that cures cancer, he doesn't have to talk about Facebook groups anymore as being his like lasting legacy.' Sign in to access your portfolio