
New, 8th-Gen Toyota Celica In Development, and It Might Get an Engine
0:00 / 0:00
'Bottom line is we are working on a product that could theoretically go by the Celica name If we can figure out how to pull it off and it gets approved,' says Toyota senior vice president of Product Planning and Strategy for Toyota North America Cooper Ericksen. But all the AI renderings to date are wrong and fake, he added in an interview with MotorTrend.
What is not fake is that development continues on a would-be Celica. Prototypes and ideas have been shown to dealers. Mules are running around testing powertrains. Last November an executive in Japan, at a fan event at Rally Japan, told the crowd Toyota was making the Celica. But the North American executives have not been told that officially. And it is possible that a new Celica has been approved for sale in Japan first.
Celica Name Has Cache
'We'll see if it gets finally approved,' said David Christ, general manager of the Toyota Division for TMNA. 'Obviously the brand name has a lot of good history in the U.S. We'd love to have more offerings that are fun to drive.'
'People are talking about it,' Ericksen says. 'It's a pretty advanced development.' Toyota has development prototypes running around, testing future powertrains for GR products and yes, there is a running mule for a future Celica.
Asked if the Celica would have some degree of electrification—after all, Honda's revived Prelude coupe, a natural competitor for a new Celica, is a hybrid—the product planner said Toyota has unique powertrains for many different purposes. 'Akio [Toyoda, chairman of Toyota Motor Corp.] has said when it comes to specialized GR performance products, it is very difficult to replicate that emotional driving feel out on track with something other than traditional ICE (internal combustion engine). So, while there could be a motor in a future Celica, 'I'm not closing the door to a vehicle that is ultra lightweight, that has a super advanced system but is still a traditional ICE. It could be something that does not have an electric drive.'
Ericksen does not know when we will see the Celica, in part because it is a global product and is not being developed in North America. 'It's a big wait and see. I'm just hopeful that we can get something.' So are we. It'd be yet another push in a sporty new direction for Toyota, which has been steadily upping the dynamic game of its mainstream Camry sedan while bringing out hot stuff like the turbocharged, all-wheel-drive GR Corolla hatchback, keeping the GR86 sports car alive, and hinting that there will be a next-generation Supra.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
9 minutes ago
- Yahoo
B.C.'s independent wood manufacturers decry retroactive U.S. softwood duties
VANCOUVER — British Columbia's independent wood product makers say hundreds of small- and medium-sized manufacturers may be forced to shut down in light of the latest decision from the United States to raise anti-dumping duties on Canadian softwood. The province's Independent Wood Processors Association says in a release that the U.S. Commerce Department's decision this week to raise duties also includes a requirement for Canadian companies to retroactively remit duties for products shipped to the United States since Jan.1, 2023. Association chair Andy Rielly says in a statement that the requirement to pay duties on products shipped in the last 31 months could not only force small B.C. producers to shut down, but may also threaten operators' personal assets as they may have to risk using their homes as collateral to secure bonds to pay. Rielly is urging the Canadian government to create support programs to make sure B.C.'s independent wood processors can keep workers employed and their companies running. The U.S. Commerce Department said earlier in the week it will raise anti-dumping duties on Canadian softwood to 20.56 per cent, drawing the ire of several B.C. industry groups such as the B.C. Council of Forest Industries and the B.C. Lumber Trade Council. The Independent Wood Processors Association says the the "all-others" rate affecting its members will be raised from 14.4 per cent to 27.3 per cent, with the possibly of another increase "in the coming weeks" potentially pushing the duties for their products to as high as 35 per cent. 'Until the Canadian government can negotiate a settlement to this long-festering dispute, we need a government support program to keep our workers employed,' Rielly says, adding an overall duty of 35-per-cent would force members to pay retroactive duties of 27 per cent on products already shipped. Association executive director Brian Menzies describes independent wood product producers as "collateral damage" in the trade war, and says the only hope they have of avoiding the hit is either "a favourable appeal from the Canada-US-Mexico Agreement" or "pursuing a bilateral negotiated resolution." 'We should not face export taxes or quotas," Menzies says. "Our raw materials are not subsidized, and we are too small to 'dump' our products in the U.S. market. "We acquire logs and lumber at 'arm's length' from various suppliers on the open market, just like claims made by members of the U.S. Lumber Coalition, and yet our Canadian companies along with U.S. consumers must pay these unfair and costly duties.' Prime Minister Mark Carney had previously said that a future U.S.-Canada trade deal could include softwood lumber quotas. This report by The Canadian Press was first published July 26, 2025. Chuck Chiang, The Canadian Press Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data


Bloomberg
11 minutes ago
- Bloomberg
Union Pacific Is Said to Near Deal for Norfolk Southern
By , Ryan Gould, and Kiel Porter Save Union Pacific Corp. could reach an agreement to acquire Norfolk Southern Corp. and create a transcontinental rail behemoth as soon as early next week, people familiar with the matter said. The deal, which would be the largest deal ever in the rail industry, is likely to include both cash and stock, according to the people, who asked not to be identified discussing confidential information.
Yahoo
30 minutes ago
- Yahoo
Eagles bring in former Jets GM Joe Douglas amid slew of new hires
The post Eagles bring in former Jets GM Joe Douglas amid slew of new hires appeared first on ClutchPoints. The Philadelphia Eagles have remained busy, not just in constructing the roster for another Super Bowl run, but also in the front office. On Monday, the franchise brought in several new hires, including former New York Jets general manager Joe Douglas. Douglas, who is 49 years old, is heading to Philly to be the new Senior Personnel Director/Advisor to Eagles general manager Howie Roseman, according to Mike Garafolo of the NFL Network. Joe Douglas is one of six new hires for the organization. 'The Eagles announced a series of title changes and new hires, including Joe Douglas' official return to the organization as senior personnel director/advisor to GM Howie Roseman.' Nine individuals also received new title changes. The Eagles now have numerous new names in the scouting and football operations departments. These are moves that the organization seemingly believes can maintain the success of the front office. Douglas began his career as a scout in the NFL back in 2000, where he worked for the Baltimore Ravens for 14 years. He earned his first promotion in 2015 after being hired by the Chicago Bears as the Director of College Scouting before accepting the Vice President of Player Personnel role with the Eagles in 2016. He spent three years in Philadelphia and left the organization in 2019 after being hired as general manager of the Jets. New York let him go after the 2024-25 season. So, now, he returns to Philly once again to work under Eagles' general manager Howie Roseman. Douglas brings plenty of experience to the table. He should be a valuable asset to the front office, especially considering how well the Eagles have drafted players in recent years. The organization has one of the best front offices in the NFL, and hiring Joe Douglas should be viewed as a good add for this club. Related: Eagles' Jalen Hurts earns elite ranking from Dan Orlovsky Related: ESPN ranks Ravens above Eagles for best 2025 starting lineup