
Andhra Pradesh to focus on expanding tourism infrastructure
Ms. Amrapali participated as a panellist representing Andhra Pradesh in a session titled 'Synergy for Success: A Collaborative Roadmap for MICE Dominance'. She said that Andhra Pradesh was focussed on expanding tourism infrastructure, promoting key cities like Visakhapatnam, Vijayawada, and Tirupati as preferred MICE destinations, unlocking the potential of tier-2 and tier-3 locations and advancing public-private partnership (PPP) models to drive sustainable and inclusive regional growth.
The event brought together senior government officials, industry experts and key tourism stakeholders to shape a collaborative roadmap for strengthening the MICE ecosystem across South India. The panel was moderated by Sooraj Dhawan, president, IEIA, and featured prominent tourism leaders from Tamil Nadu, Kerala, Puducherry, Andaman and Nicobar Islands and Hyderabad.
Additional Secretary and Director General, Union Ministry of Tourism, Suman Billa, inaugurated the event and discussions focused on regional collaboration, global positioning, and actionable PPP strategies to elevate South India as a competitive global MICE hub.
Chief Marketing Officer, Andhra Pradesh Tourism Padma Rani Seela and Investment Consultant, Andhra Pradesh Tourism Authority Satya Prabha also attended the event.
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The Hindu
2 days ago
- The Hindu
Focus is on promoting event management sector to boost tourism, says A.P. Minister
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New Indian Express
4 days ago
- New Indian Express
APTDC promotes state as MICE hub, highlights investment and infrastructure development
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Hans India
5 days ago
- Hans India
AP highlights tourism investment opportunities at key meeting
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