Influencer's rant about being 'ripped off' by large business backfires as she's called out for having unoriginal designs: 'Hardly groundbreaking'

Daily Mail​

13-06-2025

An Australian influencer has lashed out at big fashion brands for allegedly ' ripping off' the design for her 'viral' robes - but the response she received from fans was brutal.
Lily Brown, 27, took to Instagram on Wednesday to call out Sussan and Bras N Things for creating cheaper 'dupes' of her floral printed fleece Snug Robes, which retail at $159.
However, her complaints backfired as followers flooded a Facebook gossip page to slam Lily for selling 'unoriginal' clothing designs through her sleepwear brand Chille.
The debacle kicked off this week when Lily posted a lengthy rant to her Instagram Stories, tagging Sussan and Bras N Things as she called out the companies.
'So I've decided it's not flattering, it's unfair, rude and f***king annoying now to be completely honest, I wasn't going to name and shame, but this is ridiculous,' she said.
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'Stop ripping off small brands with your hundreds of stores nationwide and internationally,' she continued.
'I don't think it makes much difference to either of these retailers bottom lines' if they sell a few robes here and there.
'For me, our Snug Robes are my whole life. I've continually invested and reinvested back into the business since day one.'
Lily, who is currently dating ironman Jett Kenny, went on to say that she puts 'everything on the line' and takes 'huge financial risks' to sell her sleepwear products.
She also revealed she 'moved three hours away from my warehouse to save money' while supporting her business, referencing her move into Jett's father Grant's Sunshine Coast home last year.
'So this is just another slap in the face,' she added.
Lily then called out Bras N Things for launching their floral-printed Mila Short Hooded Gown just two weeks after the influencer worked in a campaign for the brand.
She said she 'promoted their brand on my socials two weeks before they had this style on their shop floor'.
'So I've decided it's not flattering, it's unfair, rude and f***king annoying now to be completely honest, I wasn't going to name and shame, but this is ridiculous,' she said
'I know my Snug robes are low key viral, but tell your design teams to look elsewhere for their inspo. It's lame @sussanfashion @brasnthings,' Lily finished her post.
Bras N Things' Mila Short Hooded Gown ($69.99) and Sussan's BCNA Floral Hooded Robe ($79.95) have very similar floral printed designs to Chille's Snug Robe.
However, both feature hoods and have a much shorter hemline, unlike the Snug Robe which has no hood and is ankle-length.
Daily Mail Australia has reached out to representatives of Lily, Bras N Things and Sussan for further comment.
Meanwhile, followers of the influencer have flocked to a Facebook gossip page to claim the designs Lily put out have been around, in some variation, for years.
'A pink gown with hearts is hardly groundbreaking, I'm sorry but I'm sure I've seen this a million times over in Peter Alexander, David Jones, Target, etc,' one person said.
'Pretty sure The Nanny was wearing these in the 90s,' another wrote, as someone else added: 'Is she for real? Get a grip. Bras N Things had these like 15 years ago.'
'This looks so generic? I'm so confused. There's nothing unique or groundbreaking about this at all,' said someone else.
'I don't know who this is or what her robes look like, but if she's saying she thinks she came up with this design and it cost her blood, sweat and tears, I think she may need to reevaluate her level of design "skill",' they continued.
Another commented: 'I have a pink one like this from Target which is like 4 ish years old? It's nothing unique.'
Someone else wrote a similar message saying they had seen similar designs in Kmart, while others pointed out Bras N Things wouldn't be able to copy Lily's style and have them produced within a matter of two weeks as she claimed.
A few more sympathetic fans came to Lily's defence, with one writing: 'Putting myself in her shoes, yeah I'd be pretty pissed off.
'I've never seen that pattern and design prior to Chille. So I think she's well within her right to be annoyed.
'Just because dupe culture has been normalised, doesn't take away from how disappointing it would be as a small business owner to have your product ripped off by a large corporation.'
Another user agreed, saying: 'This one is important for me. It's her design that her brand is famous for and the big brands see it and take it as their own.
'It's a tale as old as time but it's still gross.'