Morrisons introduces massive change to its loyalty card scheme - here's how it will change the way you shop

Daily Mail​

25-05-2025

Morrisons have introduced a massive change to its loyalty card scheme for its customers.
The supermarket giant's More Card scheme allows shoppers to scan their digital card at checkout to earn More Points and access discounts known as More Card Prices.
Once you earn 5000 points, you can choose either to keep saving your points on your app or convert into Fivers to use in store or online.
Now, Morrisons have made it's even easier to rack up points on the scheme with the rollout of 'more partner points'.
More Card members can now earn points with over 300 participating brands by shopping via the Morrisons More App or More website.
The new partners include Ebay, Very, Just Eat, Expedia, Asos and more. The full list of participating retailers can be found in the app.
To earn points, customers need to log into their Morrisons More app or the More website to browse, click through to a partner retailer and carry out their purchase as normal.
The points they earn will then be tracked and automatically added to their account.
It is a digital-only feature, meaning you only earn points for purchases made online through the Morrisons More app or website.
The new launch comes after customers asked for more ways to earn rewards, according to the supermarket which has been making ongoing investment into its More Card scheme.
Morrisons loyalty director Kate Lavery said: 'We're always looking for ways to make the loyalty scheme even more rewarding.
'More partner points means our customers can now collect more points on their everyday purchases beyond the weekly shop – whether they're buying clothes, gifts, or booking a holiday. It's another step towards helping customers save more, more often.'
Earlier this year, the supermarket's loyalty scheme launched on Deliveroo, allowing customers to link their Morrisons More account to their Deliveroo account and earn even more points.
In February, the retailer added another new feature which lets customers collect stamps with every purchase over £10 in-store.
On Friday, it was announced Morrisons will overhaul its UK supermarkets by scrapping 2,500 items and replacing them with premium farm shop style products.
The revamp - which is already underway in some UK stores - is being dubbed 'Morrisons Magic' and will be led by Director Andrew Staniland, as first reported by The Grocer.
After trial success, it is believed Morrisons could roll out the wholesale changes across all of its stores in the coming months
Its Warrington store has already undergone the transformation as part of an initial trial period which saw it add 500 new items to its range while removing 2,500.
After the success, it is believed Morrisons could roll out the wholesale changes across all of its stores in the coming months.
Morrisons' revamp will reportedly focus on its Market Street range, where shoppers can currently purchase fresh meats, fish, greens and baked goods.
This area in stores is set to be transformed into something resembling a farm shop, marketed at both rookie and skilled home cooks.
These products will be sold in foil trays in which meats will be sauced, marinated and breaded before being sold ready to cook in an attempt to give items a 'premium' feel.
Its new ready meal range will also allegedly feature a collaboration with sushi chain YO! in a move to widen its selection of cuisines.
The planned overhaul is good news for bargain hunters with Morrisons having a 'laser focus on clear pricing and value'.
This is said to include promotions on items like squash, bread and biscuits for as cheap as £1 or two for £3.
There will also be a three for £5 fresh fruit deal, a 'pick and mix' style bakery and pizza offer.