Material Partners with Optimizely

Martechvibe

2 days ago

In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.
Material , a growth strategy company providing consumer data and insights, brand and product innovation, has announced a partnership with digital experience platform provider Optimizely . As a Silver Partner, Material leverages Optimizely's solutions to drive client success and fuel customer-centric growth for brands.
Material puts industry-leading expertise in behavioural insights, data science and marketing technology to work to help clients get more from their customer data, strengthen engagement and realise greater impact throughout their digital ecosystems.
In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.
'Our partnership with Optimizely allows Material to deliver truly personalised experiences in all channels,' said Dan Persson, Vice President of Technology.
'We're deeply committed to helping businesses activate customer data in ways that help brands meet consumer expectations. Optimizely is an ideal partner to help unlock the future of digital experiences.'
Optimizely's Digital Experience Platform, known as Optimizely One, provides a wide range of powerful features for marketers, including content management, content marketing, commerce, data and personalisation tools and web and feature experimentation functionality, all in an easy-to-use and fully integrated suite.
'Optimizely is thrilled to initiate our relationship with a first-class partner like Material,' said Jessica Dannemann, Chief Partner Officer at Optimizely.
'The Material team has already proven to be a valued partner by helping growing companies deliver the industry's best end-to-end digital experiences with the Optimizely product portfolio. We look forward to seeing what our customers can achieve with Optimizely and Material at their side.'
ALSO READ: Optimizely Expands Partnership with Google Cloud
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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